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Khon Kaen Campus College of Graduate Study in Management Khon Kaen University Sunthorn-Araya Arunanonchai Building 123 Mitraparp Rd. Khon Kaen 40002 Thailand

College of Graduate Study in Management at Khon Kaen University 900 742 Strategy and Management of New Venture Setting strategy for new venture and management in each stage of venture, strategy to expand business in different forms, creating conditions for competitive advantage and adjusting to a knowledge-based economy and learning.

College of Graduate Study in Management at Khon Kaen University 900 741 Feasibility Study of New Venture Scanning and analyzing the environment for new venture formation, A feasibility study for investment, marketing opportunity, operation opportunity, financial and source of fund consideration, network and formation for new venture.

College of Graduate Study in Management at Khon Kaen University 900 714 Marketing Management Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.

College of Graduate Study in Management at Khon Kaen University Supplementary Foundation (Non credit) Business English Business Statistics Business Environment Basic accounting for Management Core Courses Managerial Economic and Business Environment Accounting for Business Decision Marketing Management Human Resource Management and Development Operation Management Quantitative Analysis Strategic Management Business Research Methodology (Plan A) Government Law and Business Ethics (Plan B) Elective Courses For Business Leadership International Business Management Strategic Business Leadership Formation for new Venture Analysis for Venture Opportunity Elective Courses For Entrepreneurs Management of New Venture Information Technology for Management Supply Chain Management Brand Building Strategies Competitive Strategies for New

College of Graduate Study in Management at Khon Kaen University 900 774 Marketing Communication and Promotions Behavior and brand concept & positioning. Relationship between promotion mix i.e. advertising, public relations, personal selling and sales promotion and consumer behavior in modern marketing system. The process of communications apply in marketing management, analysis of consumer.

College of Graduate Study in Management at Khon Kaen University 900 762 Project Management Introduction to project management, project management organization, team building, feasibility study, project planning, project budgeting, resource and technology procurement, project control and project close-out.

College of Graduate Study in Management at Khon Kaen University Facilities & Support Services Academic and Administrative Services The Sunthorn-Araya Arunanonchai building is the home for CGSM. Its name is devoted to honor Mr. Sunthorn and Mrs. Araya Arunanonchai who donated more than 39 million Baht for the construction of such building which is well equipped with state - of - the art audiovisual equipment and facilities to ensure the high quality of teaching and learning environment. Moreover, CGSM library and computer center facilities will support the students to ensure their Internet access and self-learning opportunity. MBA students can also enjoy the privilege access

College of Graduate Study in Management at Khon Kaen University 900 715 Human Resource Management and Development Concepts relate to organization, organizational behavior and human resource management and development. Human resource planning, job analysis and job designs. Recruitment and assignment. Training and developing human capability in learning organization. Management of personnel appraisal system. Management of reward system. Trends in global human resource management. Managing differences in human resources in organization.

Private Equity & Venture Capital Anywhere in the world, mobility of people, technology, and money are behind the creation of new entrepreneurial firms. Venture capitalists are more and more willing to pick-up these opportunities locally, with their strategic decisions on industry sectors and geographic focus shaping the venture business of the next five-ten year. The Asia-Pacific region, with its fastest growing economies, buoyant stock-markets and huge market-places, could be find itself at the centre of a new wave of venture-funding. �gPrivate Equity & Venture Capital�h course aims at addressing the fundamentals underlying this phenomena, analysing the industry from an Asia-Pacific region

College of Graduate Study in Management at Khon Kaen University 900 743 Information Technology for Management Requirement of information technology for management; data analysis for decision making; development of information technology utility in organization.

College of Graduate Study in Management at Khon Kaen University Executive MBA program is designed for those who wish to maintain their career responsibility as well as to enjoy their educational opportunity. All courses and other required activities are conducted during weekends. This course is well suited for talented and ambition managers, entrepreneurs and others with working experience who wish to gain knowledge and experience to broaden their potential with practical career development.

ICS , Graduate School of International Corporate Strategy [Term 4] Brand Management (S. Akutsu) (2009/Term 3&4 (Spring&Summer)) This is an advanced marketing elective course that focuses on the development and implementation of brand management. Managers in charge of a brand(s) face many challenges, such as (1) developing brand strategies that synthesize internal resources and competitive strategy, (2) clarifying brand philosophies, (3) generating and motivating brand identities, (4) understanding the brand images of key customers in depth, (5) communicating brand identities effectively with customers, (6) designing a comprehensive brand architecture, (7) developing and implementing brand building programs, (8) evaluating brand’s value conceptually and

College of Graduate Study in Management at Khon Kaen University Core Courses Managerial Economic and Business Environment Accounting for Business Decision Marketing Management Human Resource Management and Development Operation Management Quantitative Analysis Strategic Management Business Research Methodology (Plan A) Government Law and Business Ethics (Plan B)

College of Graduate Study in Management at Khon Kaen University 900 771 Advanced Financial Management Concepts of modern developments in financial theories, financial markets and institutions, international financial management, development and applications of financial instruments, Chief executive officers roles in corporate value creation and system creation as well as concepts of good corporate governance and ethics.