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ICS , Graduate School of International Corporate Strategy [Term 4] Brand Management (S. Akutsu) (2009/Term 3&4 (Spring&Summer)) This is an advanced marketing elective course that focuses on the development and implementation of brand management. Managers in charge of a brand(s) face many challenges, such as (1) developing brand strategies that synthesize internal resources and competitive strategy, (2) clarifying brand philosophies, (3) generating and motivating brand identities, (4) understanding the brand images of key customers in depth, (5) communicating brand identities effectively with customers, (6) designing a comprehensive brand architecture, (7) developing and implementing brand building programs, (8) evaluating brand’s value conceptually and

College of Graduate Study in Management at Khon Kaen University 900 744 Brand Building and Market Development for New Venture Concepts and significance of brand; brand building to marketing management; brand building strategies; competitiveness creation; building uniqueness for product; case study in brand building both national and international experiences.

Demand for IUJ Graduates IUJ graduates are more qualified than the average MBA. They have worked with Japanese and multinational companies during their MBA program. They also have the experience of living and working with classmates from over 50 countries, many of whom are accomplished businesspeople and public servants. An international orientation and cross-cultural communications skills, when combined with a world-class practical education and proficiency with the most advanced technology, make IUJ graduates highly attractive to employers.

Investments This course will introduce you to major issues currently of concern to all investors in global financial markets. First, you will understand the basic mechanism of financial markets overviewing major players, assets, and conventions. Second, you will understand basic theories of investment analysis. Finally, you will obtain basic skills necessary to implement theories in real financial markets. Throughout this course, students will be equipped with knowledge and skills essential to start investments as an investment professional or a sophisticated individual investor. In addition, if you plan to take elective finance courses at IUJ such as Portfolio Management, Derivatives Markets, and Debt

Admissions Criteria The Graduate School of International Management of IUJ is dedicated to developing tomorrow's leaders. Applicants will be reviewed on the basis of the following criteria in accordance with the mission above. 1. Clearness of career goals, significance and positioning of proposed study in the IUJ MBA/E-business Management program toward those goals. 2. Aptitude and potential to become a business leader who can manage increasingly globalizing organizations. 3. Maturity and fair sense of values as a member of the multinational and multicultural IUJ community and interest in understanding different cultures, actively communicating with others, and creating a world-wide human network Number Of Students A

The IUJ Advantage From our vantage point in the heart of Asia, we offer a unique perspective of the world in a lively global setting. At the International University of Japan, our culturally diverse campus, coupled with our location and our insight into Asia, will enrich your educational experience. After two years at IUJ, graduates have not only an MBA, but a unique global perspective, real-world international management experience, and a powerful business network in Japan and in the 80 other countries worldwide where IUJ alumni are government and business leaders. This is the IUJ advantage.

We are pleased to learn of your interest in the Graduate School of International Management at the International University of Japan (IUJ MBA Program and/or IUJ E-Business Management Program). Founded as part of an effort to internationalize post-graduate professional education in Japan, IUJ welcomes qualified students with diverse backgrounds from various parts of the world. As a graduate school chartered by the Japanese Ministry of Education, Culture, Sports, Science, and Technology, IUJ must operate within the government policies governing educational institutions. Therefore, some of our requirements and procedures differ from those in other countries. Please read all of the instructions

Marketing in Japan Japan is the world's second biggest economy, and as such, most of marketing concepts practiced in Japan are globalized, nevertheless they are in many points very unique.This course specifically focuses on those points such as consumer behavior, market structure, and implementation of marketing strategy in pricing, sales promotion, advertising, distribution, etc. It also covers various factors that are pressing for important changes in Japanese marketing practices.

University of Guam The Master of Public Administration program has 3 sequential stages: 1) the Core Courses, 2) Elective Courses, and 3) Practicum or Special Project or Thesis. All students are recommended to complete the core requirements before taking the qualifying examination or courses in the elective category. All pre-service students must take PA598 as an elective.

English Language Courses English is the single official medium of communication at IUJ. Thus, prior to their entrance to IUJ, all IUJ students are expected to be fluent enough in the English language in order to matriculate in graduate-level courses. However, the English Language Program offers first year courses to those students who need to develop their academic English skills when they join IUJ. In addition, second year optional courses are offered to students who wish to further develop their English language skills. Japanese Language Courses Although English is the single official medium of communication at IUJ, one of the great advantages

Critical Thinking This course is designed for students who want to learn basic frameworks and methods for logical thinking and communication, which are indispensable in business. Students will learn how to structure their arguments in a logical way and how to break down problems and consider cause and effect, etc. Students use their skills to understand and analyze complicated events in business through the use of a case study.

Innovation and Business Development The course examines how firms develop new businesses based on product and process innovation. In particular, we will look at how firms cope with disruptive changes, identify new markets to enter, acquire new technologies, manage internal corporate ventures, and vitalize organizational dynamics for innovation and new business creation. The course gives an overview of major theoretical perspectives and introduces several cases for class discussion.

College of Graduate Study in Management at Khon Kaen University Supplementary Foundation (Non credit) Business English Business Statistics Business Environment Basic accounting for Management Core Courses Managerial Economic and Business Environment Accounting for Business Decision Marketing Management Human Resource Management and Development Operation Management Quantitative Analysis Strategic Management Business Research Methodology (Plan A) Government Law and Business Ethics (Plan B) Elective Courses For Business Leadership International Business Management Strategic Business Leadership Formation for new Venture Analysis for Venture Opportunity Elective Courses For Entrepreneurs Management of New Venture Information Technology for Management Supply Chain Management Brand Building Strategies Competitive Strategies for New

Value-Based Management for Japan The course focuses on performance measures such as chas flow and EVA (Economic Value Added), etc. that are linked to the market value of the company. The first half will provide a solid theoretical foundation by covering several practical applications. The latter half of the course is reserved for discussion on how the basic knowledge of corporate finance theory can be integrated into various management processes including monitoring, capital budgeting, M&A, operation, and incentive compensation in order to maximize corporate value.

University of Guam Elective Courses Case Studies in Management Advanced Topics in International Business Introduction to Research Organizational Behavior and Theory Moral and Social Responsibility of Organizations Special Project