MBA Online

Project Feasibility Study (EKM 4501)

This course assists students to analysis the venture ideas and preparation of investment proposals for projects that appear to be feasible. Among topics covered are marketing, finance, technical, legal, management and social profitability analysis. The course objectives are to develop an understanding of the process of conducting a project feasibility study, to develop research, critical thinking and data handling skills relating to business start-up through conducting project feasibility study, and to promote team work, oral confidence and competence through group discussion and presentation.

Principles Of Marketing (EKM 1102)

The primary concern of this course is to give students various understanding of the basic concepts of marketing. Among issues covered are the stages of the marketing management process, and the analysis of marketing, or in a broader sense, organizational environment such as opportunities, threats, competitors and competitions. The course objective is to establish a basic understanding of marketing theories and practices, and the marketing interaction mechanism with the whole business process. The ethics and social responsibility of marketing are also examined. In addition, as a requirement for conducting successful marketing activities, communication skill, both oral and written, are exercised.

Portfolio Management & Investment Analysis (EKM 3203)

The course discusses portfolio management, especially materials that coincide with financial assets investments. Among topics covered are the background of investments, investment alternatives, the mechanism of securities market, the concepts of investment, the methods of analysis, valuation, and management of common stocks, the analysis of security analysis, the analysis of derivatives, modern Investment theories, and investment management. The objective of this course is to derive an understanding of the investment motives and the way people make their investment decisions. This course will also help students to understand the valuation concepts and technical investment analysis for both individual securities and portfolio investments.

Organizational Change And Development (EKM 3412)

This course is designed to provide students with a comprehensive understanding of the process of organizational change. The course addresses questions of why an organization should change, when the change should be realized, what aspects of an organization should be changed, how to implement these changes, and who are involved in this change. Several textbooks and journal articles are utilized to guide students on how to manage organizational change. This approach provides students with a sound theoretical foundation for framing such changes and their implementations.

Organizational Behavior (EKM 2402)

The course provides a knowledge of the behaviors in organizational settings by systematically studying individual, group, and organizational process. Among topics covered are individual and psychological characteristics, motivation, group behavior, teamwork, communications, decision making, leadership, culture, organizational structure and design, and managing organizational change. The aim of this course is to equip students with comprehensive knowledge of individual, group, and organizational behavior.

Operations Management (EKM (2301)

This course introduces the strategic view and contemporary concepts of operations management. Practices are going to be enhanced to provide students with unequivocal understanding. For this purpose, students will be aided with Production and Operations Management (POM) software. After finishing this course, students are expected to be able to capture and understand essential concepts in operations management, understand how operations function contributes to the accomplishment of corporate strategy, and apply POM software proficiently in order to overcome quantitative problems in operations management, including management information systems and project management.

Merger And Acquisition (EKM 3210)

This course introduces students to merger and acquisition activities. These activities can be viewed as the distribution of surplus fund among different investment alternatives. As an alternative to acquisitions, a company can grow internally. In particular, this course examines a systematic treatment of growing strategy and other related topics. The course objectives are to introduce students to mergers & acquisitions, to equip students with the concepts and tools to conduct merger and acquisition analysis, and to gain a feel of ‘hands on’ experience using case analysis in the subject of merger and acquisition.

Marketing Management (EKM 2102)

This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in marketing, (3) the role of marketing managers, and (4) the ability to implement the marketing concepts they learn into a marketing planning project/exercise.

Marketing Communication (EKM 3114)

This course introduces basic concepts of promotional mix and integrated marketing communications. It analyzes the situation faced by communication planners to develop communication strategies, conduct promotional methods and strategies through which organizations can communicate with both its internal and external audiences. The main goals of the course is to provide an understanding of the basic concepts of promotional mix and integrated marketing communications, as well as the planning and execution of marketing communication decisions.

Management (EKM 1502)

This course provides an introduction to management concepts, techniques, and practices within the dynamic world business environment with special reference to the application of management functions on process approaches. It discusses comprehensively important management functions and activities, including planning, organizing, directing, and controlling. This course is intended to provide students with a framework for analyzing the nature of managerial works and identifying key managerial success factors in the new competitive business landscape.