MBA Online

The Executive Development Program (EDP)

Open Enrollment Program
The Open Enrollment Courses are based on the research of the Guanghua faculty; cover the full range from comprehensive general management to all major business disciplines such as strategic management, finance, marketing, organization & HR management, and information & technology, accounting, health economics and management.

Programs by topic:

Top Program

Entrepreneurship Program
This program for Chinese entrepreneurs, encompassing five modules，consists of 10 required courses and 2 elective courses, which are accomplished in a year. The instructors of the program will offer courses on the understanding of management, strategic management & decision-making, organization & leadership development, financial management and operations & information management. The students of the program are expected to have a global perspective, innovation & leadership, and seasoned judgment, and to have established a business relationship.
Dates: May 23, 2007 – May 2008
September 12, 2007 – September 2008
Program Fee: 65,000
Location: Beijing, Shenzhen, Shanghai

Management from History Program
In this program, the close combination of historical study and management science will undoubtedly provide a grand feast for entrepreneurs. Under the guidance of the lecturers, they can explore and understand the rules governing the rise and fall of kings and emperors as well as the success and failure of enterprises, viewed from an historical perspective while drawing support from the tools of management science. The program is divided into 4 modules (31required courses) focusing respectively on thinking, systems and leadership in management science. In addition to the courses, the school will organize a series of diversified lectures to widen the field of vision and strengthen the mutual communication and interaction amongst the trainees.
Date: July 18, 2007-December 2008
Program Fee: 68,000
Location: Beijing

Executive Program
Advanced Management Program for Senior Manager
This program focuses on the management, finance, marketing, human resource, information systems, etc., which are required knowledge for senior managers in diverse companies. The program will help the students to systematize their management knowledge and to increase their capability for solving business problems and their ability for self-study in a changing environment. The students of the program will learn to understand the various situations in a business, to develop efficient solutions to complex problems, and to establish business relationships.
Dates: May 10, 2007 – October 2007 (Beijing)
October 23, 2007 – April 2008 (Beijing)
November 13, 2007 – June 2008 (Shenzhen)
Program Fee: 40,000
Location: Beijing, Shenzhena

Women Leadership Development Program
This program, which focuses on the problems that female managers might encounter in their careers, is designed to provide theoretical insights and practical techniques to help them tackle the impediments concerning strategy, leadership, enterprise culture, finance, marketing, etc, which they may encounter. Apart from the 12 required courses in the program, there will be a series of diversified lectures of relevance to female managers, and the mutual learning and sharing of experiences amongst trainees are especially emphasized during the process of the program.
Date: August 16, 2007-May 2008
Program Fee: 40,000
Location: Beijing

Industry Program
Hospital Management and Development Senior Program
Date: June 21, 2007-December 2007
Program Fee: 35,000
Location: Beijing

Real Estate Management Training Program
Date: July 26, 2007-January 2008
Program Fee: 40,000
Location: Beijing

IT Leadership Development Program
Date: August 24, 2007-October 2007
Program Fee: 25,000
Location: Beijing

Strategy and Leadership
The Art of Leadership in Chinese Enterprises
Date: July 23, 2007- July 26, 2007
Program Fee 15,000
Location: Beijing

Leveraging Innovation to Power Corporate Growth
Date: September 7, 2007- September 9, 2007
Program Fee: 12,000
Location: Beijing

Organization Management
Advanced Human Resource Management Program
Date: April 19, 2007- June, 2007
Program Fee: 25,000
Location: Beijing

Organization Learning and Competitive Advantage in Changing Environment
Date: May 24, 2007- May 27, 2007
Program Fee: 15,000
Location: Beijing

Organization Culture: Theory and Practice
Date: July 27, 2007- July 30, 2007
Program Fee: 15,000
Location: Beijing

Best Employer and Corporate Social Responsibility
Date: August 13, 2007- August 15, 2007
Program Fee: 12,000
Location: Beijing

Communication and Negotiation in Cross Cultural Business Environment
Date: August 16, 2007- August 19, 2007
Program Fee: 15,000
Location: Beijing

Marketing
Database Marketing and Strategy
Date: May 25, 2007-May 27, 2007
Program Fee: 12,000
Location: Beijing

Managing New Products and Services for Strategic Competitive Advantage
Date: June 22, 2007-June 24, 2007
Program Fee: 25,000
Location: Beijing
Language: English (Chinese Interpreter)
Instructor: Dipak C. Jain
Dean, Kellogg School of Management; Sandy and Morton Goldman Professor of Entrepreneurial Studies; Professor of Marketing

Create and Manage Brand Equity
Date: October 19, 2007-October 21, 2007
Program Fee: 12,000
Location: Beijing

Customer Relationship Management
Date: November 16, 2007-November 18, 2007
Program Fee: 12,000
Location: Beijing

Marketing Strategy in the Consumption Escalation Era
Date: November 22, 2007-November 25, 2007
Program Fee: 15,000
Location: Beijing

Finance and Accounting
Financing, Mergers, Acquisitions, and Corporate Control
Date: June 28, 2007-July 1, 2007
Program Fee: 15,000
Location: Beijing

Valuation and Value Creation
Date: October 26, 2007-October 28, 2007
Program Fee: 12,000
Location: Beijing

Financial Statement Analysis and Cost Management
Date: November 8, 2007-November 11, 2007
Program Fee: 15,000
Location: Beijing

Tax Planning and Management for Enterprises
Date: December 7, 2007-December 9, 2007
Program Fee: 12,000
Location: Beijing

Information Technology
Supply Chains in a Rapid Changing Environment
Date: April 27, 2007-April 29, 2007
Program Fee: 12,000
Location: Beijing

Application
A master’s degree holder who has excelled in the entrance examination can be accepted by Guanghua’s four- year program. A bachelor’s degree holder who has excelled in the entrance examination can be accepted by Guanghua’s five-year program. Only students who have excelled in the entrance examination are eligible for the second round exam. The second round examination may be an interview, a written test, or a combination of the two. The students who excel in both the entrance examination and the second round exam can be accepted by Guanghua’s Ph.D. program. A master’s degree holder who is qualified for exemption from the entrance examination can also be recommended for Guanghua’s Ph.D. program.

Entrance requirements:

a) A Master’s degree with at least 1 to 2 years of work experience.

b) Good undergraduate and graduate school grades, strong references, and some research experience, with a clear interest in pursuing a scholarly career at a research oriented university.

c) A GMAT test score of 680 or higher, or a GRE test score of 1300 minimum for verbal and quantitative sections combined and a minimum of 4 for analytical writing. Scores lower than these requirements may be considered on a competitive basis.

d) Applicants who undertook their studies in a language other than English are required to demonstrate English language proficiency by providing TOEFL scores of no less than 600.

Admission Information of EMBA
Entry requirements:
A bachelor’s or higher degree (a junior college degree is acceptable for candidates with outstanding achievements in their field);
No less than 8 years’ working experience (at least 5 years at mid-level or senior management);
Age 30-48;
Mid-level or senior executives of state-owned enterprises or foreign companies or senior executives of private corporations.

Procedure and Documents
Apply: Fill in the Application Form and provide the certification for the previous degree at any time during the year

Entrance Examination: Written examination (Literature, Analysis, Mathematics) in January, June, and August respectively; 30-minute interview (the board consists of professors, business leader and EMBA alumni) in January, July, and September respectively.
Application Fee: 600, ($100 for foreign students)
Tuition Fee: 290,000

Submission Deadline: Dec 31, June 15, and Aug 15

Master Program
Advance topics in finance
Advanced Topics on Human Resources Management
Applied Econometrics
Applied Time Series Analysis
Brand Management
Data Mining and Applications
Decision Making
Enterpreneurship
Financial Economics
Financial Econometrics
Financial Engineering
Financial Statement Analysis
Game Theory
Industrial Organization
International Business
International Business:Theory and Empirical Research
International Trade
Internet System Development
IPHD Strategy 2008 Syllabus
Knowledge Management
Marketing Research
Organization and Management of Company
Project Management
Research in Consumer Behavior
Research Methods in Marketing
Seminar in Auditing Research
Security Markets and Investments
Seminars on Financial Accounting Research
Seminar on Management Accounting Research
Seminar on Marketing Classics
Seminar on Organizational Behavior
Strategy Implementation
Topics in Advanced Econometrics
Topics in Advanced Microeconomic Theory
Topics in MIS Research

The EMBA courses
The EMBA courses include:
Management & Leadership
Economic Institutions and Management Philosophy
Software Application (Optional)
Mathematic of Management (Preparatory Workshop)
Macroeconomics Analysis & Policy
Organizational Behavior
Statistical Decision Analysis
Managerial Economics
Financial Reporting & Analysis
Law and the Corporate Manager
Business Negotiations
Human Resource Management
Marketing Management
Managerial Accounting
Operations Management
Corporate Finance
Information Technology Management
Capital Markets & Financing Strategy
International Business
Corporate Strategy Executive Seminars & Forums
Field Project

EDP Program

Executive Development Programs (EDP), as the non-degree training and education provider in Guanghua School of Management, plays an important role in the lifelong learning plan and provides opportunity by contributing everlasting innovative knowledge and ideas for participants who possess some years of working experience and seek broad exposure to the functional areas of management beyond their own areas of expertise.

Combined with the classic western management theory, EDP designs and implements training and education programs with Chinese characteristics. Instead of simply introducing management theory, the programs always focus on case discussion on the basis of China’s status. EDP offers open-enrollment program and custom program not only help to solve management problems effectively, but also promote the localization of global companies, and modernization of Chinese private enterprises.

MPAcc Program
The Master of Professional Accounting (MPAcc) program highlights professional requirements and attaches great importance to the combination of academic learning and occupational practice in terms of student recruitment, educational content, and quality standards.

Peking University is among the first universities to recruit students for the Master of Professional Accounting degree. This program was approved by the Academic Degree Commission of the State Council on December 2003 to cultivate high-quality and applied accounting talent. The Accounting specialty of Guanghua School of Management occupies the leading position in its field domestically. Its theoretical research ranks at the top and has exerted great influence over China’s accounting practice. It is committed to train high-quality financial experts and creative management talent with professional ethics and an acute awareness of laws and regulations.

EMBA Program

Taught against the backdrop of the Chinese and Asian business worlds, the objective of the Executive MBA (EMBA) Program is to provide systematic and rigorous training in the best management practices pursued by the world¡¯s leading organizations. The program is offered both in a standard format and as a tailor-made course. Comparing to the full-time programs, it has less quantitative analysis, and the applicants are required to have a track record of at least ten years work experiences including five years of management experience in addition to standard entrance exams. The Executive MBA Program is modular with a monthly four-day seminar and a total of 20 months are needed to complete the program.

MBA Program

Guanghua’s MBA Program is designed for candidates with outstanding potential for leadership in China’s emerging private sector and large SOEs, as well as multinational companies. Students integrate knowledge learned from outstanding professors in the classroom with their experience gained as interns with top selected companies. In this challenging and stimulating environment, our students expand their capabilities and equip themselves to serve the business world in rewarding careers.

Guanghua’s Doctoral Program is to educate future academic leaders in areas of applied economics and management. Currently there are two Ph.D. programs: a five-year program for those without a regular Master’s degree at the time of entrance and a four-year program for those who have already obtained a Master’s degree from a good university. The graduates of the program should achieve the level of advanced knowledge in their chosen specialty necessary to carry out original academic research, along with sufficient knowledge of other disciplines to facilitate inter-disciplinary insight; to demonstrate this research ability by producing a high-quality dissertation and academic papers; to be critical thinkers; to have well-developed ethical reasoning skills; to have a good understanding of the international business environment; and to have good preparation for a career as an effective teacher.