Consumer Behavior (EKM 2104)
This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.
Tags: Behavior, complexity, Consumer, consumer behavior, course, Courses, Faculty of Economics, Gadjah, Gadjah Mada University, Mada
Category : Gadjah Mada University
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International Organizational Behavior (EKM 3416)
This course offers an international perspective of organizational behavior. Specifically, this course elaborates the role and impact of globalization and cross-cultural management which include issues such as individual behavior, reward and punishment, leadership, motivation, teamwork, and organizational change and development. It is expected that by understanding the international perspective of individual, group, and organizational behavior, students will gain a broader knowledge on the theories and practices of managing workforce diversity.
Seminar In Organizational Behavior (EKM 3418)
This course offers a more in-depth analysis of research and latest issues in organizational behavior. A wide range of issues in OB are covered through analyzing relevant scientific journal articles. It is expected that by completing this course, students acquire a sound grasp of OB issues and research.
Seminar In Marketing (EKM 4101)
This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.
College of Graduate Study in Management at Khon Kaen University
900 774 Marketing Communication and Promotions
Behavior and brand concept & positioning. Relationship between promotion mix i.e. advertising, public relations, personal selling and sales promotion and consumer behavior in modern marketing system. The process of communications apply in marketing management, analysis of consumer.
Microeconomics I (EKU 1133)
Description
The course covers deeper topics on microeconomics concepts and analysis.
Topics
Theories of consumer choice, consumer and producer behavior, output and input markets.
Objectives
Develop a deeper understanding of microeconomics concepts and various problems solving using hypothetical and simple empirical cases.
Microeconomics II (EKU 2135)
Description
The course builds on microeconomics with special reference to the usage of assumptions in microeconomics.
Topics
Basic assumptions in microeconomics, research on microeconomics concepts.
Objectives
Teach students to formulate actual problems into simle microeconomics models and analyze using acquired theories.
Macroeconomics I (EKU 1134)
Description
The course covers deeper topics on macroeconomics concepts and analysis.
Topics
Applying theories to macroeconomics problems, quantitative analysis of macroeconomics, and qualitative
Management Accounting (2202)
This course provides a detailed look at the development and use of management accounting information in operational decision settings. This is based on the rationale that managers are required to be familiar with new management models which are very different to traditional management models, and to acquire the skills of using accounting information for internal decision-making. Topics covered include the shift in management paradigm, basic cost concepts, activity-based behavior, activity-based costing, activity-based budgeting, activity-based management, activity-based cost system, and international issues in management accounting.
Service Marketing (EKM 3110)
This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to
Tax Law (EKM 2602)
This course discusses the principles of taxation, the definition of taxation, tax law categories, the role of tax, and the laws governing taxation in Indonesia. The course objectives are to provide students with an overview of tax law in Indonesia, and to build skills of tax management in Indonesia.
Indonesian Economy (EKU 2147)
Description
The course introduces the mechanism of the Indonesian economic systems.
Topics
Role of history, role of culture, Indonesian economic structure, Indonesian economic developments, and development policies in Indonesia.
Objectives
Provide students with a comprehensive illustration of the system, structure and economic policy in Indonesia.
Industrial Economics (EKU 2230)
Description
The course introduces the way markets and industries are structured and the behavior and performance of institutions in competition, cooperation, corporate interaction with other organizations..
Topics
Oligopoly, collusions, determinants of market and corporate structures, price discrimination, and antitrust laws and policies.
Objectives
Give students understanding on basic concepts and tools of modern industrial economics and to use these tools
Tax Law (EKA 2501)
This course provides a framework of reference in understanding and monitoring the development related to various aspects concerning the fundamentals of federal income tax law; the function and role of federal tax provisions; its implications for the providing of goods and services in a local, national, regional, and international scope. In addition to the emphasis on individual taxation, the course also introduces the issues of corporate and partnership taxation.
Development Planning (EKU 2227)
Description
The course introduces basic concepts of development planning.
Topics
Planning methods, principles and tools for planning especially in developing countries, and problems and risks in development planning.
Objectives
Provide students with the ability to plan development, especially applying it in Indonesia.
Faculty of Business and Accountancy University of Malaya`
: Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1107
Course Title : Managerial Economics
Credit Hours : 13
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end this course, students should be able to:
1. Identify the discipline of microeconomics and, using an approach
combining theory, graphs and practical applications in analyzing
business-related issues.
2. Explain how economic units (such as consumers and producers) make
decisions and interact in the market and the current microeconomic
conditions in Malaysia.
3. Compare and contrast the different types of market structures and
economic systems.
4. Apply price theory based
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1107
Course Title : Managerial Economics 1
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end this course, students should be able to:
1. Identify the discipline of microeconomics, use an approach combining
theory, graphs and practical applications in analyzing business related
issues.
2. Explain how economic units (such as consumers and producers) make
decisions and interact in the market and the current microeconomic
conditions in Malaysia.
3. Compare and contrast the different types of market structures
Management Audit (EKA 4302)
The primary focus of this course is organization’s emphasis on the aspects of 3E (effective, efficiency, and economy). Topics of the discussions are in accord with organization functional structure. This course aims to guide students in performing management audits by attaining proficient knowledge in theoretical and technical aspects of management audit.
Business Communications (EKM 3414)
This course discusses concepts, techniques, and the application of business communication. The primary focus of discussion is to build effective writing and oral communication skills, to enhance the understanding of contemporary communication, and to understand the concepts of communication ethics and employment communication.