Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
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Tags: Bachelor of Business Administration, BBA, Code, consumer behavior, course, Faculty of Business and Accountancy, MBA, University of Malaya
Consumer Behavior (EKM 2104) This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.
College of Graduate Study in Management at Khon Kaen University 900 774 Marketing Communication and Promotions Behavior and brand concept & positioning. Relationship between promotion mix i.e. advertising, public relations, personal selling and sales promotion and consumer behavior in modern marketing system. The process of communications apply in marketing management, analysis of consumer.
Faculty of Business and Accountancy University of Malaya` : Finance and Banking Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1107 Course Title : Managerial Economics Credit Hours : 13 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end this course, students should be able to: 1. Identify the discipline of microeconomics and, using an approach combining theory, graphs and practical applications in analyzing business-related issues. 2. Explain how economic units (such as consumers and producers) make decisions and interact in the market and the current microeconomic conditions in Malaysia. 3. Compare and contrast the different types of market structures and economic systems. 4. Apply price theory based
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Finance and Banking Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1107 Course Title : Managerial Economics 1 Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end this course, students should be able to: 1. Identify the discipline of microeconomics, use an approach combining theory, graphs and practical applications in analyzing business related issues. 2. Explain how economic units (such as consumers and producers) make decisions and interact in the market and the current microeconomic conditions in Malaysia. 3. Compare and contrast the different types of market structures
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
International Organizational Behavior (EKM 3416) This course offers an international perspective of organizational behavior. Specifically, this course elaborates the role and impact of globalization and cross-cultural management which include issues such as individual behavior, reward and punishment, leadership, motivation, teamwork, and organizational change and development. It is expected that by understanding the international perspective of individual, group, and organizational behavior, students will gain a broader knowledge on the theories and practices of managing workforce diversity.
Organizational Behavior (EKM 2402) The course provides a knowledge of the behaviors in organizational settings by systematically studying individual, group, and organizational process. Among topics covered are individual and psychological characteristics, motivation, group behavior, teamwork, communications, decision making, leadership, culture, organizational structure and design, and managing organizational change. The aim of this course is to equip students with comprehensive knowledge of individual, group, and organizational behavior.
Marketing in Japan Japan is the world's second biggest economy, and as such, most of marketing concepts practiced in Japan are globalized, nevertheless they are in many points very unique.This course specifically focuses on those points such as consumer behavior, market structure, and implementation of marketing strategy in pricing, sales promotion, advertising, distribution, etc. It also covers various factors that are pressing for important changes in Japanese marketing practices.
Faculty of Economic at The University of Tokyo 012: Advanced Microecnomics Summer/WinterKamiya & Matsui Introduction to theories of consumer behavior, firm behavior, general equilibrium, and uncertainty. In winter, we study game theory and its applications. Contents (subject to change):Noncooperative game theory: games in strategic form, games in extensive form, Nash equilibrium and its refinement, backward induction, dominance Applications: oligopoly, information economics (lemon, moral hazard, information cascade), mechanism design (including public goods, contract, auction, matching), repeated games, evolution, induction Cooperative game theory: games in characteristic function form, core, (vN-M) stable set, other solution concepts
Seminar In Organizational Behavior (EKM 3418) This course offers a more in-depth analysis of research and latest issues in organizational behavior. A wide range of issues in OB are covered through analyzing relevant scientific journal articles. It is expected that by completing this course, students acquire a sound grasp of OB issues and research.
Seminar In Marketing (EKM 4101) This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.
Organizational Behavior The purpose of this course is to help you think about events occurring in organizations from human behavior perspectives and management perspectives, and to help you understand and manage these events. The course applies knowledge from the field of organizational behavior and management to provide you with the understanding and skills you need to be an effective manager of people in organizations. This field is important for you as a manager because successful management involves direction, motivation, communication, and working with people to get things done. This course will focus on both the micro and macro dimensions of
Curriculum The Executive MBA is organized into 4 major teaching modules in order to cover all the skills related to management. These four modules are complemented by the completion of a draft consultant "developed during the school to implement the acquis as of schooling. Personal development and entrepreneurial behavior (39 hours) Business simulation and decision making Identity and self evaluation by itself (1 / 3) Career development and life style capital (1 / 3) Personal development and learning strategy (1 / 3) Decision-making process within the company (157.5 hours) Financial and accounting information Costs and Decision Analysis and financial decision Quantitative Methods and Decision Making Consumer behavior and price policy Behavior of organizations Technical
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1106 Course Title : Principles of Marketing Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Identify the major concepts and terminologies in marketing. 2. Describe the major forces influencing marketing strategies. 3. Explain how consumers made purchase decisions. 4. Explain the major components of the 4 P’s of marketing. 5. Apply the various concepts and theories in marketing in the real world. Synopsis of Course
Master Program Advance topics in finance Advanced Topics on Human Resources Management Applied Econometrics Applied Time Series Analysis Brand Management Data Mining and Applications Decision Making Enterpreneurship Financial Economics Financial Econometrics Financial Engineering Financial Statement Analysis Game Theory Industrial Organization International Business International Business:Theory and Empirical Research International Trade Internet System Development IPHD Strategy 2008 Syllabus Knowledge Management Marketing Research Organization and Management of Company Project Management Research in Consumer Behavior Research Methods in Marketing Seminar in Auditing Research Security Markets and Investments Seminars on Financial Accounting Research Seminar on Management Accounting Research Seminar on Marketing Classics Seminar on Organizational Behavior Strategy Implementation Topics in Advanced Econometrics Topics in Advanced Microeconomic Theory Topics in MIS Research