Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department :
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Tags: Bachelor of Business Administration, BBA, Code, consumer behavior, course, Faculty of Business and Accountancy, MBA, University of Malaya
Consumer Behavior (EKM 2104) This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Finance and Banking Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1107 Course Title : Managerial Economics 1 Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end this course, students should be able to: 1. Identify the discipline of microeconomics, use an approach combining theory, graphs and practical applications in analyzing business related issues. 2. Explain how economic units (such as consumers and producers) make decisions and interact in the market and the current microeconomic conditions in Malaysia. 3. Compare and contrast the different types of market structures
College of Graduate Study in Management at Khon Kaen University 900 774 Marketing Communication and Promotions Behavior and brand concept & positioning. Relationship between promotion mix i.e. advertising, public relations, personal selling and sales promotion and consumer behavior in modern marketing system. The process of communications apply in marketing management, analysis of consumer.
Faculty of Business and Accountancy University of Malaya` : Finance and Banking Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1107 Course Title : Managerial Economics Credit Hours : 13 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end this course, students should be able to: 1. Identify the discipline of microeconomics and, using an approach combining theory, graphs and practical applications in analyzing business-related issues. 2. Explain how economic units (such as consumers and producers) make decisions and interact in the market and the current microeconomic conditions in Malaysia. 3. Compare and contrast the different types of market structures and economic systems. 4. Apply price theory based
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :
Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :