Managerial Economics 1 Course of BBA at University of Malaya

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1107
Course Title : Managerial Economics 1
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end this course, students should be able to:
1. Identify the discipline of microeconomics, use an approach combining
theory, graphs and practical applications in analyzing business related
issues.
2. Explain how economic units (such as consumers and producers) make
decisions and interact in the market and the current microeconomic
conditions in Malaysia.
3. Compare and contrast the different types of market structures and
economic systems.
4. Apply price theory based on demand and supply models, elasticity,
consumer behavior and the demand curve, firm behavior and the
supply curve to the real world situation.
5. Determine the factors that affect the allocation and distribution of
scarce resources and the market equilibrium price.
6. Analyze the production and pricing decisions of business firms, and
consumption decision of households, hiring and investment decisions
of the firms, income distribution and poverty.
Synopsis of Course Contents : This course will expose students to basic principles of economics such
as limited resources and choice and how price theory, production theory
and distribution theory was developed based on these basic principles.
Discussion on price theory covers demand and supply models, elasticity,
consumer behavior and the demand curve, firm behavior and the supply
curve. Production theory will cover theory of the firm within various market
structures, while distribution theory will discuss factors of price
determination such as labour and capital.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

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