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Khon Kaen Campus College of Graduate Study in Management Khon Kaen University Sunthorn-Araya Arunanonchai Building 123 Mitraparp Rd. Khon Kaen 40002 Thailand

College of Graduate Study in Management at Khon Kaen University 900 714 Marketing Management Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.

College of Graduate Study in Management at Khon Kaen University Core Courses Managerial Economic and Business Environment Accounting for Business Decision Marketing Management Human Resource Management and Development Operation Management Quantitative Analysis Strategic Management Business Research Methodology (Plan A) Government Law and Business Ethics (Plan B)

College of Graduate Study in Management at Khon Kaen University 900 741 Feasibility Study of New Venture Scanning and analyzing the environment for new venture formation, A feasibility study for investment, marketing opportunity, operation opportunity, financial and source of fund consideration, network and formation for new venture.

College of Graduate Study in Management at Khon Kaen University 900 744 Brand Building and Market Development for New Venture Concepts and significance of brand; brand building to marketing management; brand building strategies; competitiveness creation; building uniqueness for product; case study in brand building both national and international experiences.

Marketing Communication (EKM 3114) This course introduces basic concepts of promotional mix and integrated marketing communications. It analyzes the situation faced by communication planners to develop communication strategies, conduct promotional methods and strategies through which organizations can communicate with both its internal and external audiences. The main goals of the course is to provide an understanding of the basic concepts of promotional mix and integrated marketing communications, as well as the planning and execution of marketing communication decisions.

College of Graduate Study in Management at Khon Kaen University 900 701 Business English Practicing all skills in English usage: Reading Comprehension from business papers and textbooks; Listening comprehension from lectures and media; Document Summarizing; Report writing and presentation.

College of Graduate Study in Management at Khon Kaen University 900 703 Business and Environment System and environment of each business sector; social and environmental aspects of current business; government policy and business; business laws and ethics, and business responsibilities to its stakeholders.

College of Graduate Study in Management at Khon Kaen University 900 702 Business Statistics Characteristics and Roles of Statistics in business administration, data collection method; data analysis and interpretation for business solutions.

College of Graduate Study in Management at Khon Kaen University 900 763 Technology Management Introduction to technology management, technology life cycle, process for technology innovation and integration between strategy on technology and business, including planning and forecasting, technology transferring and application to exploit benefit from technology in order to gain competitive advantage.

College of Graduate Study in Management at Khon Kaen University Executive MBA program is designed for those who wish to maintain their career responsibility as well as to enjoy their educational opportunity. All courses and other required activities are conducted during weekends. This course is well suited for talented and ambition managers, entrepreneurs and others with working experience who wish to gain knowledge and experience to broaden their potential with practical career development.

College of Graduate Study in Management at Khon Kaen University 900 764 Energy Management Introduction to energy management, planning for energy management, energy audits, energy efficiency analysis, heating, cooling electrical load and lighting management.

College of Graduate Study in Management at Khon Kaen University 900 772 Quality Management Evolution, principle and concept of the word "quality". Philosophy and concepts of quality management, including quality planning and control for productivity improvement and cost reduction through various statistical techniques and other quality control devices.

College of Graduate Study in Management at Khon Kaen University 900 742 Strategy and Management of New Venture Setting strategy for new venture and management in each stage of venture, strategy to expand business in different forms, creating conditions for competitive advantage and adjusting to a knowledge-based economy and learning.

College of Graduate Study in Management at Khon Kaen University Young Executive MBA program is operated during weekdays, and exclusively designed for new university graduates or those with less working experience who can devote themselves for study at the full time basis. This course is designed for middle managers and young entrepreneurs