Marketing in Japan
Japan is the world’s second biggest economy, and as such, most of marketing concepts practiced in Japan are globalized, nevertheless they are in many points very unique.This course specifically focuses on those points such as consumer behavior, market structure, and implementation of marketing strategy in pricing, sales promotion, advertising, distribution, etc. It also covers various factors that are pressing for important changes in Japanese marketing practices.
Tags: Business Schoo, Courses, Elective, International University of Japan, IUJ, Marketing in Japan, school
Category : International University of Japan
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Value-Based Management for Japan
The course focuses on performance measures such as chas flow and EVA (Economic Value Added), etc. that are linked to the market value of the company. The first half will provide a solid theoretical foundation by covering several practical applications. The latter half of the course is reserved for discussion on how the basic knowledge of corporate finance theory can be integrated into various management processes including monitoring, capital budgeting, M&A, operation, and incentive compensation in order to maximize corporate value.
Money and Banking in Japan
This course deals with characteristics of the Japanese financial system, through discussions of "hot issues". Problem loans are currently a hot issue. Consolidation of major banks if also a hot issue. Through the study and discussion of these issues, we can learn about the role of banks, the importance of the financial system, the relationship between banks and business corporations, and so on. In addition, this course provides a comparative analysis between Japan and the United States. Topics covered include the following: (1) The current situation of Japanese problem loans; (2)
Marketing Communications
Marketing communications covers the basic topic of how a company can get customers to buy, based on convincing them of the value of its product. This includes the use of the four elements of the "marketing communications mix": advertising, sales promotion, personal selling and public relations. This course covers the role of each element of the marketing mix in each step of becoming a loyal customer, from first hearing of a product, interest, information search, etc. to product purchase and repurchase. We also cover the importance of profitability in deciding on a marketing communications mix, with emphasis on linking
University of Guam
The Master of Public Administration program has 3 sequential stages: 1) the Core Courses, 2) Elective Courses, and 3) Practicum or Special Project or Thesis. All students are recommended to complete the core requirements before taking the qualifying examination or courses in the elective category. All pre-service students must take PA598 as an elective.
Course Structure
Year 1 credit
Plan A Plan B
900701 Business English (Non credit) 3 3
900xxx Supplementary Foundation (Non credit) 2 2
900xxx Supplementary Foundation (Non credit) 2 2
900xxx Supplementary Foundation (Non credit) 2 2
900711 Managerial Economics and Business Environment 3 3
900712 Accounting for Business Decision 3 3
900714 Marketing Management 3 3
900713 Financial for business Decision 3 3
900717 Quantitative Analysis 3 3
900918 Business Research Methodology 3 3
Total 18 18
Year 2 credit
Plan A Plan B
900715 Human resources Management and Development 3 3
900716 Operation Management 3 3
900719 Strategic Management 3 3
900xxx Elective 1 - 2
900xxx Elective 2 - 2
900xxx Elective 3 - 2
900xxx Free Elective - 3
900895 Independent Study - 3
900899 Thesis 12 -
Total 21 21
Corporate Governance
Corporate governance is concerned with issues of the ownership, control and accountability of companies.�@We discuss the role of the board of directors, and how it can effectively (or ineffectively) monitor the corporate performance. We address practical questions, such as how the board of directors and executive teams should be composed, or what is the appropriate size of the board. We will spend some time discussing the corporate governance issues in Japan, then compare it with corporate governance practices in other countries such as the United States.
Marketing Research
Informed decisions require the analysis of data regarding the environment and its interaction with company decisions. Marketing Research is designed to give students knowledge of the variety of research techniques available, along with their strengths, weaknesses and primary applications. Techniques include gathering secondary data, qualitative research techniques, sampling procedures, survey design, experimental design, basic descriptive statistics, regression, factor analysis, conjoint analysis and other advanced data analysis techniques. For many of these techniques, students gather and analyze data, thus moving beyond simple knowledge of marketing research to a true appreciation of its capabilities and limitations.
University of Guam
Elective Courses
Case Studies in Management
Advanced Topics in International Business
Introduction to Research
Organizational Behavior and Theory
Moral and Social Responsibility of Organizations
Special Project
College of Graduate Study in Management at Khon Kaen University
Supplementary Foundation (Non credit)
Business English
Business Statistics
Business Environment
Basic accounting for Management
Core Courses
Managerial Economic and Business Environment
Accounting for Business Decision
Marketing Management
Human Resource Management and Development
Operation Management
Quantitative Analysis
Strategic Management
Business Research Methodology (Plan A)
Government Law and Business Ethics (Plan B)
Elective Courses For Business Leadership
International Business Management
Strategic Business Leadership
Formation for new Venture
Analysis for Venture Opportunity
Elective Courses For Entrepreneurs
Management of New Venture
Information Technology for Management
Supply Chain Management
Brand Building Strategies
Competitive Strategies for New
Marketing Strategy
Effective strategy is a necessity whenever there is competition. Strategy has been a topic of study for centuries, and the basic principles remain essentially unchanged. This course examines the basics of classic military and other strategies and applies the concepts in cases of marketing problems companies are facing today. Cases focus on some of the world's biggest companies facing some of the world's biggest competitive opportunities and threats. We also examine problems of small companies that are fighting for supremacy in a world where suppliers are under ever-intensifying pressure to cut costs while increasing product quality and service. In
Course Structure for 2008/09
There are success skill courses, knowledge courses and elective courses. Candidates are required to complete all four success skills courses, nine core courses and a total of six elective courses.
SUCCESS SKILLS COURSES
Business communication (half course)
Business ethics and law (full course)
Creativity and business innovation (full course)
Leadership (half course)
CORE KNOWLEDGE COURSE
Accounting for business decisions
Competitive strategy
Corporate finance
Decision and risk analysis
Global Economy
Managerial economics
Organization behavior
Strategic information systems
Strategic marketing management
ELECTIVE COURSES
Advanced Corporate Finance
Business Law
Current Topics in Human Resource Management
Derivative Securities
Entrepreneurship, Creativity and Innovation
E-Transformation
Fast Companies
Game Theory and its Application in Business
Marketing Research and its Business Application
Project Management
Risk Management
Strategic Marketing Management
Curriculum
Length of curriculum
The curriculum shall
e-Marketing
Today, more than one third of the world's population owns a mobile phone, most of which are capable of accessing advanced data services. And as the mobile platform converges with other communications media including the PC Internet and Fixed Line telephony, we are entering a world in which consumers are always connected, and growing more advanced in their technical capabilities and more demanding in their expectations of those companies whose products and services they choose to consume. This course begins by first introducing students to the current state and future trends related to information communication technologies and
4410: Population History of Japan
Summer Kitou
This course examines recent population decrease from the viewpoint of the correlation between civilization system and environmental change based on historical demography.
ICS , Graduate School of International Corporate Strategy
[Term 1] Special Topics: Japanese Culture (R. Davies) (2008/Term 1&2 (Fall&Winter))
Japanese Culture is an elective course for ICS students who are new to Japan, although it is required for scholarship students in the Young Leaders' Program (YLP). Classes will be held mainly on Saturday mornings, and if necessary, occasional meetings may also be scheduled on Friday afternoons or weekday evenings, for a total of seven sessions.
This course was originally designed for YLP students, but recently, other international students at ICS have also been welcomed to participate. In addition, a small number of Japanese
We are pleased to learn of your interest in the Graduate School of International Management at the International University of Japan (IUJ MBA Program and/or IUJ E-Business Management Program). Founded as part of an effort to internationalize post-graduate professional education in Japan, IUJ welcomes qualified students with diverse backgrounds from various parts of the world.
As a graduate school chartered by the Japanese Ministry of Education, Culture, Sports, Science, and Technology, IUJ must operate within the government policies governing educational institutions. Therefore, some of our requirements and procedures differ from those in other countries. Please read all of the instructions