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Faculty of Economic at The University of Tokyo 3308: Management Science Summer Yasuda This course is concerned with$B!!(Bthe methods of network analysis and their application to organizational science. The intent of this course is to provide the student with both a perspective and a set of network measures which will enable him/her to analyze various social networks in his/her own research.

Faculty of Economic at The University of Tokyo 3307: Marketing Winter Taguchi This lecture examines the role and management process of marketing. It also focuses mainly on marketing management in terms of customer and competition analysis. The importance of building and retaining relationships with customers is a theme that runs throughout this lecture. Topics include the historical development of marketing, marketing management process, market segmentation and targeting, competitive strategy and positioning, marketing mix, Japanese market and consumer behavior, brand and OEM, service marketing, and business marketing.

Marketing The Marketing Department continuously strives to achieve excellence in research. The faculty members are renowned for high-quality, cutting-edge research, publishing their work in the top international marketing journals, such as Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing faculty is ranked seventh in the world in terms of the number of papers published in JMR and JCR in 2000-2006 (ahead of Berkeley, Chicago, Carnegie Mellon, INSEAD, MIT, Stanford and Yale). The goal of the PhD program is to develop outstanding scholars who are able to secure academic jobs at top international universities and

Faculty of Economic at The University of Tokyo 4019: Methodology of Economics Summer Maruyama The purpose of this course is to acquire deeper understanding of the methodology of economics as social science by means of studying Karl Polanyi's economic anthropology.

This course is supported by economics, behavioral science and modern theory of management. As a function of management, it will help to identify the requirement and appetency of the customer, to select the target market that the corporation will serve, and to design the proper product, service, price, channel and means of promotion in order to meet the demand of the market. The course consists of 6 sections. In the first section, we introduce the evolvement and the latest trends of marketing. In the second section, we want to let the students experience the art of modeling in marketing. Without

Seminar In Marketing (EKM 4101) This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.

Huazhong University of Science & Technology Marketing . Educational Objectives The marketing program prepares students to be professional managers in marketing. The specialized training gives them the expert knowledge and ability to apply on the marketing analysis, marketing planning, consumption behavior analysis, marketing channel and on the logistic management. The program help to develop skills to use a foreign language, expertise in information technology and ability to communicate effectively with people. Ⅱ.Skills Profile As a student of this program, you will gain 1. Knowledge of management science, economics and modern enterprise management； 2. Skills of qualitative and quantitative analysis in marketing and logistic management； 3. Skills of

Marketing Management (EKM 2102) This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in

Graduate School of Business Sciences at University of Tsukuba Advanced Program Marketing Communication Consumer Marketing Selected Topics in Marketing Science Distribution System Theory Advanced topics in marketing and strategic management Fundamentals in Strategic Management Human Resource Development Business and Society Management in Non-Profit Organizations Medical and Walfare Management Topics of Sport Business Topics of Professional Sport Budgetary Planning and Control Capital Market and Business Advanced Topics in Financial Engineering Mathematical Finance Advanced Management Accounting Advanced Topics in Financial Business Econometric Methods Statistical Methods and Their Application Advanced Statistical Model Advanced Theory in Stochastic Processes Applied Probadility Theory Fundamentals of Mathematical Programming Logistics

Address 3-29-1 Otsuka, Bunkyo-ku, Tokyo, 112-0012, Japan Access Our Tokyo Campus is a 3 minute walk from Myogadani station (M23) on the Tokyo Metro Subway Marunouchi Line. Myogadani station is 5 minutes past Ikebukuro station, and 11 minutes past Tokyo station.

Graduate School of Business Sciences at University of Tsukuba Advanced Program Top Lecture Business Game Marketing Management Consumer Behavior Ecological Marketing Marketing Science Retail Marketing Internet Marketing Brand Marketing Service Marketing Distribution Management Pricing Strategy　Theory Strategic Management Theory of Administrative Organization Organization Revolutions Research and Development Strategy Innovation Management Venture Management Human Resource Management Management and Social Responsibility Global Management Corporate Finance Financial Market Investment Science Financial Engineering Financial Risk Analysis Selected Topics in Financial Businesses Real Options Cost Management Accounting for Disclosure Management Accounting Performance Management Systems Financial Statement Analysis Financial Accounting Corporate Valuation Business Law Case Studies on Valuation Selected

Principles Of Marketing (EKM 1102) The primary concern of this course is to give students various understanding of the basic concepts of marketing. Among issues covered are the stages of the marketing management process, and the analysis of marketing, or in a broader sense, organizational environment such as opportunities, threats, competitors and competitions. The course objective is to establish a basic understanding of marketing theories and practices, and the marketing interaction mechanism with the whole business process. The ethics and social responsibility of marketing are also examined. In addition, as a requirement for conducting successful marketing activities, communication skill, both oral

Option : Distribution & Marketing - Communication PROGRAMME : Management transversal Marketing : du stratégique à l’opérationnel Environnement économique et juridique Techniques quantitatives de décision et recherche marketing Management comptable, contrôle et pilotage de l’action commerciale Communication et publicité Système d’information marketing Marketing appliqué Management interculturel, marketing international Organisation et stratégie, marketing stratégique Projet professionnel

Marketing This course aims to inform students of the nature of marketing as seen from a management perspective in the context of today’s rapidly changing environment. The course will stress an empirical approach, questioning the existing theory and providing new insights into the marketing process through critical reading and research. When students have mastered the basics they will be expected to use this information in problem solving via a case study approach, both global and local ones. There will be an emphasis on marketing strategies for product, pricing, distribution and promotion in response to rapid environmental change. It covers: understanding marketing

Management Science Information System and Information Management Business Administration Marketing Accounting Financial Management Statistics