Marketing
The Marketing Department continuously strives to achieve excellence in research. The faculty members are renowned for high-quality, cutting-edge research, publishing their work in the top international marketing journals, such as Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing faculty is ranked seventh in the world in terms of the number of papers published in JMR and JCR in 2000-2006 (ahead of Berkeley, Chicago, Carnegie Mellon, INSEAD, MIT, Stanford and Yale).
The goal of the PhD program is to develop outstanding scholars who are able to secure academic jobs at top international universities and to become first-rate contributors to marketing knowledge.
Our program provides solid training in the theory and methods of various subfields of marketing such as consumer behavior and marketing models. Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the very early stages of the program.
The faculty is highly committed to the PhD program. State-of-the art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision making, choice modeling, and analytical marketing science. These courses and the research training are very demanding but at the same time highly rewarding.
A well-equipped behavioral lab and many opportunities for research collaboration with the faculty contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. Some of our students have published papers in top research journals. The program offers students a very good intellectual environment and enables them to become outstanding researchers. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.
Tags: (HKUST), addition, choice, Consumer, decision, Department, experience, Experimental, game, goal, graduate, information, INSEAD, Institute, JCR, JMR, judgment, knowledge, making, marketing, Mellon, MIT, modeling, PhD, process, research, Scholar, School of Business and Management, science, State-of-the, Time, Training, world, Yale
Category : School of Business and Management at HKUST
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Hong Kong University of Science and Technology (HKUST)
Program Fees
luding room bookings for all weekends at HKUST, the live-in weeks at HKUST and the Kellogg School, as well as all meals.
We take care of your every need.
The program fees for 2009-2010 is HK$805,000 (US$103,600). Expenses for faculty teaching, books, accommodations and meals for all weekends at HKUST and the two live-in sessions are included. Additional expenses for participants include transportation to HKUST and air travel to Kellogg for the live-in session.
Please note that all payments are non-refundable.
PAYMENT SCHEDULE: HK$ or US$
On acceptance of the admission offer 50,000 6,430
Before 1 December 2008 352,500 45,370
Before 1
Hong Kong University of Science and Technology (HKUST)
Typical curriculum
Module 1
Financial Reporting Systems
Strategic Marketing
Module 2
Individual and Group Behavior in the Organization
Corporate Governance
Module 3
Managerial Finance
Innovation Strategy & Management
Module 4
Operations Management
Organizational Design
Module 5
Law and Corporate Manager
Financial Information for Management Planning and Control
Module 6
Statistical Decision Analysis
Global Macroeconomics
Module 7
Strategic Financial Management
Marketing Analysis
Module 8
Entrepreneurship and Family Business
Building a Powerful Consumer Brand in China
Customer Insight Tools
Module 9
Contemporary Issues in Chinese Politics
Leading Across Diversity
Understanding Consumers
Module 10
Management of Organizational Change
Strategic Management Foundations
Module 11
Managing Human Resources in Asia Pacific
Learning from Leaders
Hong Kong University of Science and Technology (HKUST)
IEMBA
Globalization has brought many opportunities for business. These opportunities are accompanied by challenges. For many companies, it is a challenge of critical importance for them to be able to successfully capitalize on the benefits brought by the continuous integration of the economies between Hong Kong and the Mainland China.
The International EMBA (IEMBA) program offered by the HKUST Business School, attracts senior executives from Asia, in particular the Greater China area, who, with diverse cultural background and in-depth knowledge of their own unique business environments, exchange their views on topics of common interest while
Hong Kong University of Science and Technology (HKUST)
The program, an alliance between the Hong Kong University of Science and Technology's Business School (HKUST) and the New York University Stern School of Business (NYU Stern), not only brings together two world-renowned business schools, but also two of the world’s most important finance centers. And while classes will be held primarily in Hong Kong, there will also be a two-week intensive learning module in New York.
If you are working in the finance sector, this program will improve your overall effectiveness in the industry, which will immensely benefit your finance career.
In addition, there
Hong Kong University of Science and Technology (HKUST)
An application packet is included with this brochure. In order to apply for entry into the EMBA program, the following documents should be submitted:
The completed application form;
Two letters of recommendation;
A letter of sponsorship from the appropriate officer in the applicant’s organization which describes the organization’s understanding of its commitment to financial support and time requirements (a sample letter is enclosed);
(i) Original copy of official transcripts with grades from all
universities attended, and/or
(ii) Original copy of official proof for professional qualifications;
Application fee of HK$1,500 or US$200 (a check payable to "HKUST"); and
Results of the Graduate
The HKUST MBA curriculum is designed to develop your ability to operate successfully in a global economy, and manage effectively in the Asian context. There are two main components: required cores (~60%) and advanced electives (~40%). We also provide three areas of concentration for those who want to specialize.
Required Cores
The required cores cover areas in Accounting, Economics, Finance, Marketing, Operation Management, Organization Behavior, Strategy, Communications, Business Laws and Ethics. They are arranged in three tiers - foundation function, and integration - to provide a foundation for further study in chosen areas.
Advanced Electives
Advanced electives comprise over 40% of the HKUST MBA
Hong Kong University of Science and Technology (HKUST)
IEMBA
Procedure
In order to apply for admission to the IEMBA program, the following documents should be submitted to the "HKUST IEMBA Program Coordination Center":
1. The completed Chinese and English application forms (please contact the IEMBA Co-ordination Centre for application form);
2. Two recommendation letters (one of the recommenders should be the Chief Executive of your organization, and the other should have senior academic or professional title);
3. A sponsoring organization recommendation letter;
4. Two copies of all degree certificates or diplomas of higher education;
5. Two business cards and two passport photos and
6. Acknowledgement cards.
Short-listed applicants will be asked to attend an interview before
Hong Kong University of Science and Technology (HKUST)
Accounting
HKUST is home to Asia’s premier accounting program, combining world-leading research, award-winning teaching, outstanding students, and a state-of-the-art curriculum to train tomorrow’s leaders. All faculty have PhDs from the world’s foremost universities – Berkeley, Chicago, Carnegie-Mellon, Illinois, London Business School, NYU, Oregon, Oxford, Purdue, Rochester, Texas, UBC, UCLA, Washington and Yale.
In recent years, HKUST topped the world in original research in Accounting published in leading research journals. In 2000, 2001, 2002, 2004 and 2005, HKUST ranked “Top 10” in the top three journals (Journal of Accounting and Economics, Journal of Accounting
Hong Kong University of Science and Technology (HKUST)
Finance
The mission of the Finance department is to teach and conduct research on the financial markets and on the investment and financial decisions made by individuals and corporations. While striving to be one of the top finance programs in the world, the Department places special emphasis on developing expertise on Asian financial markets. The Center for Asian Financial Markets specializes in basic and applied research related to the Asian financial markets.
In a study on finance research output in Financial Management, the official journal of the Financial Management Association International, HKUST was named the
Hong Kong University of Science and Technology (HKUST)
Economics
The Department of Economics emphasizes both teaching and research, and sees them as mutually reinforcing. Faculty members are encouraged to engage in important research that leads to publication in leading international journals. Faculty members are also encouraged to apply rigorous methodologies to local economic issues that are of high academic value.
The Department’s research effort is focused on four specific areas in addition to the common core of microeconomics and macroeconomics. They are (1) econometrics; (2) economic growth and development; (3) industrial organization and theory of the firm; (4) international economics; and
Option : Distribution & Marketing - Communication
PROGRAMME :
Management transversal
Marketing : du stratégique à l’opérationnel
Environnement économique et juridique
Techniques quantitatives de décision et recherche marketing
Management comptable, contrôle et pilotage de l’action commerciale
Communication et publicité
Système d’information marketing
Marketing appliqué
Management interculturel, marketing international
Organisation et stratégie, marketing stratégique
Projet professionnel
Hong Kong University of Science and Technology (HKUST)
IEMBA
Requirement
Regular attendance of courses is required. Methods of assessment for each course, including examinations, individual assignments, class participation and group projects, vary according to the needs of individual courses. Faculty generally assigns High Pass (HP), Pass (P), Low Pass (LP) or Unsatisfactory (U) as grades to students.
Participants are required to complete 30 credits including 12 core courses (24 credits) and 4 pre-selected electives (6 credits). Upon successful completion of the program, participants are awarded an Executive Master of Business Administration degree by the Hong Kong University of Science and Technology.
Marketing in Japan
Japan is the world's second biggest economy, and as such, most of marketing concepts practiced in Japan are globalized, nevertheless they are in many points very unique.This course specifically focuses on those points such as consumer behavior, market structure, and implementation of marketing strategy in pricing, sales promotion, advertising, distribution, etc. It also covers various factors that are pressing for important changes in Japanese marketing practices.
Admission Requirement
The HKUST MBA seeks to bring together a diverse group of participants with a variety of abilities, experiences and academic backgrounds. Applicants are expected to meet the following requirements: Strong bachelor degree:
Applicants for admission to the MBA program must possess a good bachelor's degree (normally with Honors not lower than Second Class Lower Division or with an average grade of not lower than 'B') from a recognized university or approved institution
Minimum 3 year's full-time work experience after the first degree:
Applicants' previous work experience will play an important role in the overall assessment of their applications. Applicants are required to have
Seminar In Marketing (EKM 4101)
This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.