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Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1106 Course Title : Principles of Marketing Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Identify the major concepts and terminologies in marketing. 2. Describe the major forces influencing marketing strategies. 3. Explain how consumers made purchase decisions. 4. Explain the major components of the 4 P’s of marketing. 5. Apply the various concepts and theories in marketing in the real world. Synopsis of Course

Principles Of Marketing (EKM 1102) The primary concern of this course is to give students various understanding of the basic concepts of marketing. Among issues covered are the stages of the marketing management process, and the analysis of marketing, or in a broader sense, organizational environment such as opportunities, threats, competitors and competitions. The course objective is to establish a basic understanding of marketing theories and practices, and the marketing interaction mechanism with the whole business process. The ethics and social responsibility of marketing are also examined. In addition, as a requirement for conducting successful marketing activities, communication skill, both oral

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Management Accounting and Taxation Programme of Study : Bachelor of Accounting Course Code : CTEA2219 Course Title : Malaysian Taxation System Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : Pass CAEA1112 Financial Accounting & Reporting I Learning Outcomes : At the end of this course, students should be able to: 1. Explain the Malaysian taxation system, its principles and the various sources of income under ITA 1967. 2. Compute individual income tax liability under self assessment system. 3. Apply the principles of taxation to the practical scenario in the context of assessment, collection and appeal. 4. Prepare schedules

College of Graduate Study in Management at Khon Kaen University 900 714 Marketing Management Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Business Policy and Strategy Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1102 Course Title : Management Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Demonstrate their understanding of the basic management concepts by defining, describing and applying management related concepts. 2. Explain the principles, functions and managerial processes of an organization. 3. Analyze the differences of management decision making in the internal and external environment. 4. Illustrate their positive attitude (e.g. responsible, hardworking, cooperative, etc) towards managerial excellence. 5.

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Business Policy and Strategy Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1102 Course Title : Management Credit Hours : 3 Course Pre-requisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Demonstrate their understanding of the basic management concepts by defining, describing and applying management related concepts. 2. Explain the principles, functions and managerial processes of an organization. 3. Analyze the differences of management decision making in the internal and external environment. 4. Illustrate their positive attitude (e.g. responsible, hardworking, cooperative, etc) towards managerial excellence. 5.

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Business Policy and Strategy Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB2322 Course Title : Legal Aspects of Banking Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Discuss the fundamental principles relating to the legal relationship, the duties and liabilities of the banker and customer. 2. Explain the legal principles of lending and the concept of letter of credit. 3. Differentiate the conventional and Islamic banking in Malaysia. 4. Discuss recent legal developments relating to the

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Management Accounting and Taxation Programme of Study : Bachelor of Business Administration Course Code : CTEB 2203 Course Title : Management Accounting Credit Hours : 3 Course Prerequisite(s) / Pass CAEA 1101 Principles of Financial Accounting Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Explain the basic management accounting principles and concepts. 2. Explain basic cost classifications and cost behaviour. 3. Identify the elements of cost and appropriate accounting treatments of the three basic elements of cost; namely material, labour and overheads. 4. Apply basic costing techniques and relevant information

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Business Policy and Strategy Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1104 Course Title : Human Resource Management Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Demonstrate their understanding of the basic human resource management concepts by defining, describing and applying these concepts. 2. Explain the principles and techniques of human resource management. 3. Analyse effective ways of dealing with problems in performance appraisal, discipline, selection, and compensation administration. 4. Illustrate the development of HR systems for

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Business Policy and Strategy Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1104 Course Title : Human Resource Management Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Demonstrate their understanding of the basic human resource management concepts by defining, describing and applying these concepts. 2. Explain the principles and techniques of human resource management. 3. Analyse effective ways of dealing with problems in performance appraisal, discipline, selection, and compensation administration. 4. Illustrate the development of HR systems for

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Financial Accounting and Auditing Programme of Study : Bachelor of Business Administration Course Code : CAEA1101 Course Title : Introductory Accounting Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Explain the accounting principles and the role of accounting reports. 2. Explain the concept of accrual accounting and why it is used. 3. Use double entry system of accounting to record business transactions. 4. Prepare adjusting entries, closing entries and basic financial statements. 5. Perform financial statement analysis using relevant financial ratios. Synopsis of