Service Marketing (EKM 3110)
This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to acquire basic knowledge to assist decision making related to: managing consumers’ expectations and perceptions; efforts of building consumer relationship and service recovery; efforts of collaborating strategies with design and service standards; efforts of developing service performance, service promises, and minimizing service gaps.
Tags: building, Consumer, course, Courses, decision-making, Design, EKM, Faculty of Economics, Gadjah Mada University, knowledge, mix, objective, reference, Service Marketing
Category : Gadjah Mada University
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Seminar In Marketing (EKM 4101)
This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.
Principles Of Marketing (EKM 1102)
The primary concern of this course is to give students various understanding of the basic concepts of marketing. Among issues covered are the stages of the marketing management process, and the analysis of marketing, or in a broader sense, organizational environment such as opportunities, threats, competitors and competitions. The course objective is to establish a basic understanding of marketing theories and practices, and the marketing interaction mechanism with the whole business process. The ethics and social responsibility of marketing are also examined. In addition, as a requirement for conducting successful marketing activities, communication skill, both oral
Marketing Management (EKM 2102)
This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in
Marketing Communication (EKM 3114)
This course introduces basic concepts of promotional mix and integrated marketing communications. It analyzes the situation faced by communication planners to develop communication strategies, conduct promotional methods and strategies through which organizations can communicate with both its internal and external audiences. The main goals of the course is to provide an understanding of the basic concepts of promotional mix and integrated marketing communications, as well as the planning and execution of marketing communication decisions.
Consumer Behavior (EKM 2104)
This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.
International Operations Management (EKM 3302)
Managing manufacturing and service operations across political boundaries is a challenge for companies seeking a global presence. As companies shift their manufacturing facilities around the globe, it is important that students appreciate the potential advantage and pitfalls of manufacturing outside the country. Conducting business overseas requires responding to the vicissitudes of foreign markets such as cultural, language, economic, and political differences. This courses objectives are to gain an appreciation of the key ingredients for successful management of global operations, to develop an understanding of the reasons for the oft-observed lack of integration of a firm’s marketing
Faculty of Economic at The University of Tokyo
3307: Marketing
Winter Taguchi
This lecture examines the role and management process of marketing. It also focuses mainly on marketing management in terms of customer and competition analysis. The importance of building and retaining relationships with customers is a theme that runs throughout this lecture. Topics include the historical development of marketing, marketing management process, market segmentation and targeting, competitive strategy and positioning, marketing mix, Japanese market and consumer behavior, brand and OEM, service marketing, and business marketing.
Service Management
This course examines essential issues of service management. Although much of the existing knowledge derived from the study of manufacturing enterprises can apply to services, managing services imposes on us special challenges and opportunities that stem from their unique features. The course aims to promote an understanding of how such challenges and opportunities are managed, and to assist students in learning successful service management philosophies, principles, paradigms, tools and ideas that can be benchmarks for future management practice. Classic and contemporary cases from various service industries are to be analyzed.
Project Management (EKM 3304)
This course identifies the tools and techniques in problem solving associated with bringing projects in on time and within an established budget. Discussion will include topics such as project scheduling, PERT/CPM, resource leveling, team dynamics and cost estimates. The course objectives are (1) to enable students to explain the concept of virtual organization of project management, design a system for a given manufacturing, service or program which meet the criteria of POM, (2) to enable students design a temporary organization and the negotiation/contract arrangement for a project or program, (3) to enable students to identify and differentiate
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3304
Course Title : Services Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Appraise the nature and concept of services industry.
2. Evaluate customer logic in services industry.
3. Critique the roles of human resources in service organizations.
4. Illustrate operations management in service organizations.
5. Apply the knowledge of service management via integrated approach.
Synopsis of Course Contents : This course provides students
Introduction To Business (EKM 1501)
The course discusses basic business concepts in the context of a changing global business world. By applying integrative and practical approaches, discussions are focused emphasized on the application of those business practices and their future evolutions. It covers all important aspects of business, such as business and economics system, forms of business ownership, business functions (human resources management, production and operations management, marketing management, financial management according and management information system).
Tax Law (EKM 2602)
This course discusses the principles of taxation, the definition of taxation, tax law categories, the role of tax, and the laws governing taxation in Indonesia. The course objectives are to provide students with an overview of tax law in Indonesia, and to build skills of tax management in Indonesia.
Project Feasibility Study (EKM 4501)
This course assists students to analysis the venture ideas and preparation of investment proposals for projects that appear to be feasible. Among topics covered are marketing, finance, technical, legal, management and social profitability analysis. The course objectives are to develop an understanding of the process of conducting a project feasibility study, to develop research, critical thinking and data handling skills relating to business start-up through conducting project feasibility study, and to promote team work, oral confidence and competence through group discussion and presentation.
College of Graduate Study in Management at Khon Kaen University
900 714 Marketing Management
Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.
Strategic Management (EKM 4401)
Unlike other business courses which concentrate fully on a particular function of the business field (e.g. accounting, finance, marketing, operation, human resources, and information system), strategic management is a big picture course, covering the whole enterprise which includes the environment of the firm, internal conditions, as well as the future prospect of the firm. Students are requested to prove, question, and evaluate the overall internal and external aspects of the firm. Evaluate the capability of the firm vis a vis the rivals, and build the necessary skills in formulating and executing the firm’s strategy. Students will also