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Service Marketing (EKM 3110) This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB3304 Course Title : Services Management Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Appraise the nature and concept of services industry. 2. Evaluate customer logic in services industry. 3. Critique the roles of human resources in service organizations. 4. Illustrate operations management in service organizations. 5. Apply the knowledge of service management via integrated approach. Synopsis of Course Contents : This course provides students

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Economic at The University of Tokyo 3307: Marketing Winter Taguchi This lecture examines the role and management process of marketing. It also focuses mainly on marketing management in terms of customer and competition analysis. The importance of building and retaining relationships with customers is a theme that runs throughout this lecture. Topics include the historical development of marketing, marketing management process, market segmentation and targeting, competitive strategy and positioning, marketing mix, Japanese market and consumer behavior, brand and OEM, service marketing, and business marketing.

Service Management This course examines essential issues of service management. Although much of the existing knowledge derived from the study of manufacturing enterprises can apply to services, managing services imposes on us special challenges and opportunities that stem from their unique features. The course aims to promote an understanding of how such challenges and opportunities are managed, and to assist students in learning successful service management philosophies, principles, paradigms, tools and ideas that can be benchmarks for future management practice. Classic and contemporary cases from various service industries are to be analyzed.

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB2103 Course Title : Production Management Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Demonstrate the basic understanding of production and operation management. 2. Differentiate the different frameworks of production systems. 3. Apply the concepts of production functions in factory and service management. 4. Identify current trends in production management. 5. Analyse techniques and models of decision making. Synopsis of Course Contents : The course is divided

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1106 Course Title : Principles of Marketing Credit Hours : 3 Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes : At the end of this course, students should be able to: 1. Identify the major concepts and terminologies in marketing. 2. Describe the major forces influencing marketing strategies. 3. Explain how consumers made purchase decisions. 4. Explain the major components of the 4 P’s of marketing. 5. Apply the various concepts and theories in marketing in the real world. Synopsis of Course

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Marketing and Information Systems Programme of Study : Bachelor of Business Administration Bachelor of Accounting Course Code : CBEB1106 Course Title : Principles of Marketing Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Identify the major concepts and terminologies in marketing. 2. Describe the major forces influencing marketing strategies. 3. Explain how consumers made purchase decisions. 4. Explain the major components of the 4 P’s of marketing. 5. Apply the various concepts and theories in marketing in the real world. Synopsis of Course

College of Graduate Study in Management at Khon Kaen University 900 714 Marketing Management Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.

This course is supported by economics, behavioral science and modern theory of management. As a function of management, it will help to identify the requirement and appetency of the customer, to select the target market that the corporation will serve, and to design the proper product, service, price, channel and means of promotion in order to meet the demand of the market. The course consists of 6 sections. In the first section, we introduce the evolvement and the latest trends of marketing. In the second section, we want to let the students experience the art of modeling in marketing. Without

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Faculty : Business and Accountancy Department : Programme of Study : Course Code : Course Title : Credit Hours : Course Prerequisite(s) / None Minimum Requirement(s) : Learning Outcomes :

Faculty of Business and Accountancy University of Malaya Department : Management Accounting and Taxation Programme of Study : Bachelor of Accounting Course Code : CTEA1103 Course Title : Management Accounting I Credit Hours : 3 Course Pre-requisite(s) / Minimum Requirement(s) : None Learning Outcomes : At the end of this course, students should be able to: 1. Explain the role of management accountants in providing relevant information for management use in planning, control and decision making. 2. Distinguish the elements of cost and appropriate accounting treatments of the three basic elements of cost; namely material, labour and overheads. 3. Apply the various costing methods, including variable costing and absorption costing, in product and service costing and

ICS , Graduate School of International Corporate Strategy [Term 3] Service Management (Y. Fujikawa) (2009/Term 3&4 (Spring&Summer)) This course is designed for future business leaders who seek opportunities in the fastest-growing sector in the world economies. Today, the service sector accounts for 60-80% of the GDP among many developed countries, and services’ role is ever growing in many of the emerging economies in Asia and beyond. This global trend toward a service economy is driven not only by the growth of the service industries (including, but not limited to, education, entertainment, finance, health care, hospitality, IT-based, and retail) but also the expansion