Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3304
Course Title : Services Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Appraise the nature and concept of services industry.
2. Evaluate customer logic in services industry.
3. Critique the roles of human resources in service organizations.
4. Illustrate operations management in service organizations.
5. Apply the knowledge of service management via integrated approach.
Synopsis of Course Contents : This course provides students with the knowledge of services nature,
concepts and the term of ‘servitization’. Students will evaluate customer
logics which include relationship marketing, promotion, pricing and the
management of service quality. Issues of human resources will be critiqued
in the areas of roles, competencies, collaboration, empowerment and
stress. Students will be illustrated with the operations management in
service organization such as service process design, capacity
management, facilities management, and IT development. They are also
required to apply an integrated approach of services management
knowledge in the areas of performance measurement system, the
management of innovation and internationalization.
Assessment : Continuous Assessment : 50%
Final Examination : 50%
Tags: (BAcc), approach, Assessment, Bachelor of Accounting, Code, Contents, course, Critique, Customer, Department, Faculty of Business and Accountancy, information, MBA, Minimum, None, Programme, service, Services Management, servitization, Synopsis, University of Malaya
Category : University of Malaya
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Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1104
Course Title : Human Resource Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Demonstrate their understanding of the basic human resource
management concepts by defining, describing and applying these
concepts.
2. Explain the principles and techniques of human resource management.
3. Analyse effective ways of dealing with problems in performance
appraisal, discipline, selection, and compensation administration.
4. Illustrate the development of HR systems for
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2307
Course Title : E-Commerce
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the e-commerce concepts and theories
2. Discuss the impacts of e-commerce on consumer decisions to buy
products on the Internet, as well as the impacts on organisations
industries.
3. Describe various e-commerce applications available to business
organisation
4. Analyse how Internet can assist organisation to successfully establish
competitive advantage, brand recognition and differentiation.
5.
Faculty of Business and Accountancy University of Malaya
Department : Management Accounting and Taxation
Programme of Study : Bachelor of Accounting
Course Code : CTEA1103
Course Title : Management Accounting I
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the role of management accountants in providing relevant
information for management use in planning, control and decision
making.
2. Distinguish the elements of cost and appropriate accounting treatments
of the three basic elements of cost; namely material, labour and
overheads.
3. Apply the various costing methods, including variable costing and
absorption costing, in product and service costing and
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Course Code : CBEB 3309
Course Title : Bank Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning outcomes: At the end of this course, students should be able to:
1. Comprehend the role of the financial institutions, background
information related to bank management and current banking trends
in Malaysia
2. Examine the basic risk and return features of banks and how analysts
evaluate bank performance.
3. Demonstrate how banks measure and manage their risks namely
interest rate risk and credit risk.
4. Describe the features of
Networking and Secure Data Transmission
Networking skills are becoming a common competence for successful career as well as language skills and financial skills. How various computers, which individually hold data, are connected so that an organization can use the full resources available for conducting business is a critical part of creating value using technology. This course, starting from the key technologies of the internet and other network services, expands to include new businesses and applications using network services. What impact the recent progress of network services is having on our business and life and what challenges companies offering network services are
Academic Programmes
Undergraduate
Bachelor of Accounting (BAcc)
Bachelor of Business Administration (BBA)
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Postgraduate
Doctor of Philosophy (Ph. D)
Master of Business Administration (MBA)
Master of Management (MM)
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2105
Course Title : Business Research
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Describe the importance of scientific research in business.
2. Differentiate among the various methods and techniques in business
research.
3. Differentiate different methods and approaches in conducting research.
4. Apply the techniques and concept in a research project in a systematic
manner.
5. Analyse the data collected from the research.
Synopsis of Course
MFIN7004
Financial Services Regulations
Hsu, Berry
General Information
This course provides students with the legal background necessary to comply with the regulatory requirements in banking and finance. It covers the legal aspects of corporate governance, the legal framework of banking and finance, and financial products, including derivatives. This course also provides students with background on market access in financial services, as China embarks on liberalization of its financial markets as a member of the WTO.
Extra Information
Equivalent to MFIN6011 Derivatives: Law & Regulation
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Accounting
Course Code : CMEA2216
Course Title : Accounting Information Systems
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CTEA1113 Management Accounting I
Learning Outcomes : At the end of this course, student should be able to:
1. Identify the information requirement of an organisation in business
environment.
2. Explain the accounting cycles and systems related to each cycle.
3. Analyze the risks inherent in an AIS.
4. Describe the various control elements in an AIS.
5. Apply a business information system application package.
Synopsis of Course Contents
Faculty of Business and Accountancy University of Malaya
and Auditing
Programme of Study : Bachelor of Accounting
Course Code : CAEA3228
Course Title : Internal Auditing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CAEA2218 Auditing Principles
Learning Outcomes : At At the end of this course, students should be able to:
1. Explain the roles of internal audit function in ensuring good corporate
governance.
2. Describe the basic theories, concepts and processes of internal
auditing.
3. Apply the basic knowledge in prescribing the internal audit procedures.
4. Analyze different types of audit performed by the internal auditors.
5. Evaluate the importance of ethics in internal audit.
Synopsis of Course Contents : This
College of Graduate Study in Management at Khon Kaen University
Facilities & Support Services
Academic and Administrative Services
The Sunthorn-Araya Arunanonchai building is the home for CGSM. Its name is devoted to honor Mr. Sunthorn and Mrs. Araya Arunanonchai who donated more than 39 million Baht for the construction of such building which is well equipped with state - of - the art audiovisual equipment and facilities to ensure the high quality of teaching and learning environment. Moreover, CGSM library and computer center facilities will support the students to ensure their Internet access and self-learning opportunity.
MBA students can also enjoy the privilege access
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2303
Course Title : Organisational Behaviour
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Demonstrate the ability to work in teams, negotiate, discuss and come
to an agreement.
2. Demonstrate the ability to communicate more clearly and effectively,
verbally and in writing.
3. Describe the factors which can motivate people.
4. Understand and evaluate the different ways of looking at leadership.
5. Understand and apply all
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3305
Course Title : International Business Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the developments of international business in the last 100
years.
2. Explain the impact of globalization and ICT on international business.
3. Analyse the international business environment using the SWOT
analysis.
4. Apply knowledge of the functional approach in business to the
international business framework.
5. Synthesize the internal and external
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3103
Course Title : Strategic Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Recommend the organizational direction of an organization.
2. Analyse the external and internal environment of an organization.
3. Formulate strategies for an organization.
4. Implement the strategies for an organization.
5. Evaluate and control the strategies implemented in an organization.
Synopsis of Course Contents : This is a capstone course, which