Strategic Management Course of BBA at University of Malaya

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3103
Course Title : Strategic Management
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Recommend organizational direction of an organization.
2. Analyse external and internal environment of an organization.
3. Formulate strategies for an organization.
4. Implement strategies for an organization.
5. Evaluate and control strategies implemented in an organization.
Synopsis of Course Contents : This is a capstone course, which integrates materials and knowledge
acquired from prior courses conducted earlier in the program. This course
emphasizes on strategic management process to chart the future strategies
of organizations. This course demonstrates how other areas of study, for
instance: management marketing, accounting, law, production/ operations,
research and development and information system can be integrated with
the latest strategic management tools to achieve organizational success.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

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