MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course Contents : Students will learn amongst others: the basic concepts and theories in
marketing, the marketing process, forces outside marketing that might
influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P’s of marketing (product, price, promotion, and place).
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

: Finance and Banking
Programme of Study : Bachelor of Business Administration
Course Code : CBEB 2102
Course Title : Financial Management
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to :
1. Identify the principles and basic techniques of finance.
2. Describe the various types of financial instruments, roles and functions
of financial markets and relevant regulators in the country.
3. Distinguish and apply the concept of time value of money.
4. Analyze the factors that determine a company’s need for external
financing, be it debt or equity using appropriate financial ratios.
5. Examine the decisions that affect current assets and current liabilities
and the impact of these decisions on firm’s value.
6. Evaluate tools needed for valuing investment projects, including the
determination of the relevant cash flows and the appropriate discount
rate.
Synopsis of Course Contents : This course discusses the various financial tools employed to effectively
manage e a company’s financial condition. Other topics discussed are
financial statement and analysis, time value of money, bonds and stocks,
capital budgeting and its techniques and short-term working capital
management.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2105
Course Title : Business Research
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Describe the importance of scientific research in business.
2. Differentiate among the various methods and techniques in business
research.
3. Differentiate different methods and approaches in conducting research.
4. Apply the techniques and concept in a research project in a systematic
manner.
5. Analyse the data collected from the research.
Synopsis of Course Contents : This course introduces students to various problem situations that occur
in business; how these problems are identified; and, how they are solved
by using the different methods in business research.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Course Code : CBEB2106
Course Title : Business Law
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Underline the basic framework of Malaysian Legal System.
2. Apply the essential elements of contract law.
3. Discuss the concept of agency and the rights and duties of the principal
and his agent.
4. Explain the concept of partnership and the liabilities of partners.
5. Identify the elements of tort.
Synopsis of Course Contents : Malaysian legal system, contract law, agency, partnership and tort.
Throughout, this course, the students shall be able to apply, discuss,
explain and identify the relevant provisions of law.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3101
Course Title : Business Ethics
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Analyse the important governance and ethical issues that may arise in
business today.
2. Apply the relevant governance and ethical concepts that are necessary
for resolving those issues.
3. Explain the role of company directors in promoting good corporate
governance.
4. Analyse the role of shareholders in promoting good corporate
governance.
5. Analyse the role of regulatory bodies in promoting good corporate
governance.
Synopsis of Course Contents : Issues in corporate governance and ethics are highly topical issues in
today’s world of business. Governance and ethical issues arise in almost
every aspect of corporate life and it is the responsibility of managers to
handle these issues. The objective of the course is to sensitise students
to these governance and ethical issues in organisations and to provide
them with techniques for analysing and resolving those issues. With
growing public concern about the roles of owners and managers and
issues concerning “stakeholder” participation, the course will discuss the
importance of responsible corporate behaviour and good corporate
governance.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3103
Course Title : Strategic Management
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Recommend organizational direction of an organization.
2. Analyse external and internal environment of an organization.
3. Formulate strategies for an organization.
4. Implement strategies for an organization.
5. Evaluate and control strategies implemented in an organization.
Synopsis of Course Contents : This is a capstone course, which integrates materials and knowledge
acquired from prior courses conducted earlier in the program. This course
emphasizes on strategic management process to chart the future strategies
of organizations. This course demonstrates how other areas of study, for
instance: management marketing, accounting, law, production/ operations,
research and development and information system can be integrated with
the latest strategic management tools to achieve organizational success.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3304
Course Title : Services Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Appraise the nature and concept of services industry.
2. Evaluate customer logic in services industry.
3. Critique the roles of human resources in service organizations.
4. Illustrate operations management in service organizations.
5. Apply the knowledge of service management via integrated approach.
Synopsis of Course Contents : This course provides students with the knowledge of services nature,
concepts and the term of ‘servitization’. Students will evaluate customer
logics which include relationship marketing, promotion, pricing and the
management of service quality. Issues of human resources will be critiqued
in the areas of roles, competencies, collaboration, empowerment and
stress. Students will be illustrated with the operations management in
service organization such as service process design, capacity
management, facilities management, and IT development. They are also
required to apply an integrated approach of services management
knowledge in the areas of performance measurement system, the
management of innovation and internationalization.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Management Accounting and Taxation
Programme of Study : Bachelor of Accounting
Course Code : CTEA33437
Course Title : Advanced Management Accounting
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : CTEA3227 Management Accounting III
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the changing role of management accounting in the current
business environment.
2. Apply advanced concepts, principles and theories of cost and
management accounting in case analysis.
3. Form solutions to complex managerial problems using case studies.
4. Express opinions of the efficacy of contemporary management
accounting theory and practice.
5. Analyse recent issues and debates in cost and management accounting
through critical analysis of theories, empirical research and techniques
in management accounting.
Synopsis of Course Contents : This course covers advanced topics and emphasises the latest issues in
management accounting in current and changing business environment.
Topics covered include theoretical aspects and the latest developments
in management accounting related to cost allocation, activity-based
costing, activity-based management, responsibility accounting, and
performance measurement. Comprehensive case studies and journal
articles are used extensively in this course.
Assessment : Continuous Assessment : 40%
Final Examination : 60%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Financial Accounting and Auditing
Programme of Study : Bachelor of Accounting
Course Code : CAEA3435
Course Title : Internal Auditing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CAEA2218 Auditing Principles
Learning Outcomes : At At the end of this course, students should be able to:
1. Explain the roles of internal audit function in ensuring good corporate
governance.
2. Describe the basic theories, concepts and processes of internal
auditing.
3. Apply the basic knowledge in prescribing the internal audit procedures.
4. Analyze different types of audit performed by the internal auditors.
5. Evaluate the importance of ethics in internal audit.
Synopsis of Course Contents : This course discusses the basic theories, concepts, processes and
applications of internal auditing. It emphasises the role of internal audit
function in ensuring good corporate governance. Students will also be
exposed to relevant ethical issues.
Assessment : Continuous Assessment : 40%
Final Examination : 60%

Faculty of Business and Accountancy University of Malaya

: Financial Accounting and Auditing
Programme of Study : Bachelor of Accounting
Course Code : CAEA3434
Course Title : Advanced Financial Reporting
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CAEA3225 Corporate Accounting
Learning Outcomes : At At the end of this course, students should be able to:
1. Explain the issues relating to financial accounting and reporting for a
complex group of companies.
2. Prepare financial statements for complex business situations and
recommend accounting treatments for items in the financial
statements.
3. Prepare interim financial reports for group of companies.
4. Explain current issues of financial accounting and reporting.
5. Evaluate the importance of ethics in financial reporting process.
Synopsis of Course Contents : This course covers the more advanced topics and complex issues relating
to financial accounting and reporting. It builds on the technical knowledge
and skills studied in earlier financial accounting and reporting courses.
Course contents include preparation of consolidated financial statements
for a complex group of companies, interim financial reporting and current
issues in financial reporting. Students will also be exposed to ethical issues
in financial reporting.
Assessment : Continuous Assessment : 40%
Final Examination : 60%