MBA Online

Principles of Management

In today’s environment, organizations are faced with high levels of international competition. They are looking for competent managers who show both the analytic skills and the interpersonal skills and knowledge necessary to successfully manage a diverse work force in complex environments. The purpose of this course is to assist you in acquiring such skills and knowledge by providing you with the framework and tools needed to manage, analyze, and lead the organization of the future. In this course, we will focus on “human behavior and management in organizations”, which is one of the key elements to understanding organizational management. The course applies knowledge from the study of organizational behavior to examination of some of the futures that are supposed to characterize the emerging “new” organizational form.

Cross Cultural Management

The primary objective of this course is to help students manage and develop their own

The main objectives of this course are to help students to understand how cultures have an influence upon doing international business across borders and to help them prepare personally and professionally to succeed in a global business context. This course focuses on management and organizational behavior from three perspectives: that is, the values, attitudes, and behaviors that are common to a cluster of countries, specific to one country, or specific to major cultural subgroups within one country. Topics also include management customs and practices in different regions of the world, cross-cultural learning and communications, the development of culturally and internationally experienced employees, teams and managers who will assist in achieving success for an individual, a team, or a firm in cross-cultural business environment.

Marketing Management

This course introduces students to marketing decisions, decisions that are born of competition and form the core of business activity, such as: (1) What are we going to sell?
(2) What customers will we target?
(3) How can we convince them of our product’s value?
(4) What price will we charge?
(5) What is our competitive advantage?

The focus in the first part of the course is on the role of marketing in business, the guiding principle of value creation, and marketing analysis.
Analysis covers consumer and institutional buyer behavior, and the role of the market and competitors in marketing strategy, including market segmentation. In the second part of the course, we concentrate on how elements of the marketing mix interact with the environment to create competitive advantage. Topics include product development and positioning, pricing, promotion, advertising, sales and distribution.

Seminar In Marketing (EKM 4101)

This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.

Consumer Behavior (EKM 2104)

This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.

Hong Kong University of Science and Technology (HKUST)
Information Systems

The Department of Information Systems, Business Statistics and Operations Management (ISOM) consists of two divisions: Information Systems and Operations Management. The Department was ranked 12th in research productivity worldwide based on publications in the top Information Systems and Operations Management journals by INFORMS.

Faculty members of the Information Systems (IS) division are on the editorial boards of the top IS journals and hold prominent positions on the Councils of the Association for Information Systems and the International Telecommunications Society. Our students have gone on to academic positions in Australia, Hong Kong, Singapore, UK, and the USA.

The research foci of the IS division are:

Behavioral Research: The primary interest is in studying the management of information technology (IT) and the use of IT for managerial and organizational purposes. The research examines more than just the technological system or just the social system; it investigates the phenomena that emerge when the two interact. Examples include human-computer interaction, user acceptance of IT innovations, IT strategy, electronic communities, e-government, e-commerce, and telecommunications policy. The methodologies employed are surveys, experiments, and field studies. PhD students will need to take courses in psychology, organizational behavior, survey design, experimental design, multivariate statistics, etc. Prospective students with excellent analytical ability and good proficiency in English are preferred.

Analytical and Empirical Modeling: Economics has contributed to the theoretical richness and methodological rigor of IS research. Examples include information economics, the economics of electronic commerce, economic models for the impact of IT on organizations and markets, and supply and demand of IT. This interdisciplinary collaboration will help resolve many difficult IS issues. The research methodologies are analytical and empirical modeling. PhD students interested in the area need to take courses in game theory, industrial organization, price theory, econometrics, etc. Prospective students with a strong quantitative academic background are preferred.

The HKUST MBA curriculum is designed to develop your ability to operate successfully in a global economy, and manage effectively in the Asian context. There are two main components: required cores (~60%) and advanced electives (~40%). We also provide three areas of concentration for those who want to specialize.

Required Cores
The required cores cover areas in Accounting, Economics, Finance, Marketing, Operation Management, Organization Behavior, Strategy, Communications, Business Laws and Ethics. They are arranged in three tiers - foundation function, and integration - to provide a foundation for further study in chosen areas.

Advanced Electives
Advanced electives comprise over 40% of the HKUST MBA curriculum, allowing participants to strengthen their expertise in particular areas of interest.

Approximately 50 electives are offered each year. A mix of full-time, part-time and exchange-in participants take electives together to encourage integration and experience sharing. Students joining the international exchange program can take electives in partner schools and transfer credits back to HKUST.

Concentrations
We provide three optional concentrations for those who want to specialize in China business, Financial Services, and IT Management. Students interested can apply for a specific concentration by fulfilling credit requirements with the relevant electives.

Course Delivery and Assessment
Course delivery methods range from lectures, discussions, seminars and case analysis to simulation, individual and group projects and presentations. Assessment may include class participation, individual assignments, group projects and presentations, quizzes and exams, depending on the nature of the course. Faculty members select the appropriate mix of delivery and assessment for the best teaching results.

Hong Kong University of Science and Technology (HKUST)

Typical curriculum

Module 1
Financial Reporting Systems
Strategic Marketing

Module 2
Individual and Group Behavior in the Organization
Corporate Governance

Module 3
Managerial Finance
Innovation Strategy & Management

Module 4
Operations Management
Organizational Design

Module 5
Law and Corporate Manager
Financial Information for Management Planning and Control

Module 6
Statistical Decision Analysis
Global Macroeconomics

Module 7
Strategic Financial Management
Marketing Analysis

Module 8
Entrepreneurship and Family Business
Building a Powerful Consumer Brand in China
Customer Insight Tools

Module 9
Contemporary Issues in Chinese Politics
Leading Across Diversity
Understanding Consumers

Module 10
Management of Organizational Change
Strategic Management Foundations

Module 11
Managing Human Resources in Asia Pacific
Learning from Leaders

University of Guam

PA526 Private Enterprise and Public Policy
PA545 Organizational Behavior and Theory
PA550 Comparative Public Administration
PA561 Public Planning
PA565 Public Contracting Policies and Practices
PA598/698 Internship
BA505 Financial Management
BA506 Managerial Accounting
BA510 Managerial Economics
BA540 International Business
BA565 Management Information Systems
MI501 Peoples and Cultures of Micronesia
MI503 Contemporary Issues and Problems
MI510 Political Development in the American Pacific
MI520 Economic Development and Change in Micronesia

Huazhong University of Science & Technology
Marketing
. Educational Objectives

The marketing program prepares students to be professional managers in marketing. The specialized training gives them the expert knowledge and ability to apply on the marketing analysis, marketing planning, consumption behavior analysis, marketing channel and on the logistic management. The program help to develop skills to use a foreign language, expertise in information technology and ability to communicate effectively with people.

Ⅱ.Skills Profile

As a student of this program, you will gain
1. Knowledge of management science, economics and modern enterprise management；
2. Skills of qualitative and quantitative analysis in marketing and logistic management；
3. Skills of gathering information and its management；
4. Ability in the use of mother language to plan, conduct and present a business project, essential skills for communication effective communication, ability to work as an organizer and a leader；
5. Understanding the policy, regulations and laws of China, and the routine rules of international marketing；
6. An awareness of its current stage of development；
7. The skills to search documents and data, and abilities to do research and practical job.

Ⅲ. Length of Schooling and Degree

Duration 4 years
Degrees Conferred Bachelor of Management

Ⅳ. Hours/Credits

Total Credits 207.5
Curriculum Class Hours/Credits 2649/165.5
Percentage in Total Credits 79.8%

Including

Class Hrs/Crs of General Education 1089/68
Percentage in Total Credits 32.8%

Class Hrs/Crs of Basic Courses of Disciplines 1056/66
Percentage in Total Credits 31.8%

Class Hrs/Crs of Specialized Courses 504/31.5
Percentage in Total Credits 15.2%

Weeks/Credits of Major Practical Training 32/32
Percentage in Total Credits 15.4%

Minimum Credits of Extracurricular Activities and Practice 10
Percentage in Total Credits 4.8%