Topics on Japanese Industry Course at The University of Tokyo
Faculty of Economic at The University of Tokyo
4523: Topics on Japanese Industry (Beer and other Alcoholic Beverages Industry)
Winter Maruyama
In this series of lectures, we will describe a variety of the beer and other alcoholic beverages industry, including its history, business structures and latest developments. Major items are as outlined below:Brief Overview of Alcoholic Beverages Industry and Features of Its Markets; History of Beer; Manufacturing; R&D; Marketing; Distribution; Sales Promotion Activities; Consumer Trends; Human Resources Development; CSR; Challenges and Future Perspectives of the Alcoholic Beverages Industry; etc.