MBA Online

This course is supported by economics, behavioral science and modern theory of management. As a function of management, it will help to identify the requirement and appetency of the customer, to select the target market that the corporation will serve, and to design the proper product, service, price, channel and means of promotion in order to meet the demand of the market.

The course consists of 6 sections.

In the first section, we introduce the evolvement and the latest trends of marketing.

In the second section, we want to let the students experience the art of modeling in marketing. Without using those complicated models, we choose the useful tools which can help the supervisor to make decisions.

The third section contains some applied marketing research technology, including the ways and means of survey and sales expanding model.

Then in the fourth section, the students will be asked to grasp the theory and methods of marketing, from marketing research to other management knowledge.

The fifth section focus on the marketing strategy and marketing mix in the times of information.

And we also prepared some case studies for the students in the last section.

The Executive MBA Program School Algerian affairs is aimed at executives with high growth potential and entrepreneurs. It provides a relevant answer to the training needs of Algerian enterprises in the context of globalization of trade. Organized as a 3-day seminars held every 3 weeks, it is perfectly balanced and suited to the pursuit of an occupation.

Implementation of the program

This program takes place over a total period of 18 months, in line with international standards. It includes:
480 hours of instruction in four core competencies
A study tour of 10 days in France (Marseille and Paris)
A project consultant, developed throughout the school under the mentorship of a teacher. This project gives rise to a defense jury and aims to promote the implementation of the various achievements of the program in a professional environment.

The diploma offered at the end of this training is co-signed by the directors of four schools in our consortium, to ensure excellence in training.

The working methods applied during the training are at the cutting edge of modernity and the entrepreneurial reality: working groups, case studies, presentations, sharing of experiences in order to provide all participants with the broader analytical management practices.