College of Graduate Study in Management at Khon Kaen University
900 714 Marketing Management
Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.
Product Development Strategy
Product development is vital to ongoing business growth. Students will learn to develop strategies to respond to the changing needs of consumers, new technology, product lifecycles, and intensified competition at both domestic and international levels. The processes of concept development, product creation and market testing will be examined, and product development will be examined within a comprehensive business strategy approach.
Supply Chain Management
Supply Chain Management is the multi-stage product distribution network which deals with the management of goods and information. Due to increased global competition and the advancement of information technology the majority of companies are using new strategies to cut costs and increase their responsiveness to the marketplace. This course will provide the tools and knowledge, which is necessary in the development, implementation and sustainment of these strategies which combat the various problems of supply chain management.
Principles of Management
In today’s environment, organizations are faced with high levels of international competition. They are looking for competent managers who show both the analytic skills and the interpersonal skills and knowledge necessary to successfully manage a diverse work force in complex environments. The purpose of this course is to assist you in acquiring such skills and knowledge by providing you with the framework and tools needed to manage, analyze, and lead the organization of the future. In this course, we will focus on “human behavior and management in organizations”, which is one of the key elements to understanding organizational management. The course applies knowledge from the study of organizational behavior to examination of some of the futures that are supposed to characterize the emerging “new” organizational form.
Global Strategy and Organization
This course addresses issues of corporate strategy in the context of ever-increasing global competition. The course is designed to help students understand the nature and functioning of multinational (and typically multi-business) corporations, and fundamental managerial challenges they are facing. The course also aims to help students acquire frameworks and skills to analyze those challenges, and develop broad capabilities for international business management. The course is case-driven, and the cases give students an opportunity to apply concepts and frameworks in identifying and framing strategic challenges in international managerial settings and crafting effective responses to those challenges.
Marketing Strategy
Effective strategy is a necessity whenever there is competition. Strategy has been a topic of study for centuries, and the basic principles remain essentially unchanged. This course examines the basics of classic military and other strategies and applies the concepts in cases of marketing problems companies are facing today. Cases focus on some of the world’s biggest companies facing some of the world’s biggest competitive opportunities and threats. We also examine problems of small companies that are fighting for supremacy in a world where suppliers are under ever-intensifying pressure to cut costs while increasing product quality and service. In addition to case study, students compete with each other managing simulated global companies, focusing on finding and keeping competitive advantage in a changing world.
Faculty of Economic at The University of Tokyo
4028: Special Topics on International Trade
Summer Mukunoki
This course provides lectures on standard and advanced theories of International Trade. The topics include traditional trade theory, international trade under imperfect competition, trade and FDI with firm heterogeneity, normative analysis of trade policies, and so on.
Faculty of Economic at The University of Tokyo
3307: Marketing
Winter Taguchi
This lecture examines the role and management process of marketing. It also focuses mainly on marketing management in terms of customer and competition analysis. The importance of building and retaining relationships with customers is a theme that runs throughout this lecture. Topics include the historical development of marketing, marketing management process, market segmentation and targeting, competitive strategy and positioning, marketing mix, Japanese market and consumer behavior, brand and OEM, service marketing, and business marketing.
Faculty of Economic at The University of Tokyo
2207: Urban Economics
Winter
Tabuchi Topics of this course are: agglomeration economies, transportation, land and housing market, land use, oligopoly and spatial competition, location theory, urban hierarchical system, spatial economy, international trade, migration, interregional differential, and urban environment.
ICS , Graduate School of International Corporate Strategy
[Term 3 & 4] Entrepreneurial Management (M. Korver) (2009/Term 3&4 (Spring&Summer))
This course covers the process of identifying and assessing entrepreneurial opportunities, then conceptualizing and planning an enterprise tasked to capitalize on such an opportunity. Students will work in teams to pick an attractive entrepreneurial opportunity (viz., a new technology, new business area, or innovation in an existing market) and develop a business plan, working through issues of opportunity identification and analysis, management team-building and organization, competitive strategy, marketing and sales, and identifying and obtaining necessary resources. We will introduce frameworks necessary to identify and analyze entrepreneurial opportunities and the elements of companies that can quickly define and dominate an existing or new category of business through innovative strategies or disruptive technology.
Course Structure
The course is designed to provide students with the opportunity to gain practical knowledge in how to identify entrepreneurial opportunities and, with limited resources, transform them into successful enterprises. This knowledge will be gained by:
(1) Studying cases of both successful and unsuccessful entrepreneurial ventures
(2) Learning about and applying analytical frameworks to issues commonly faced by entrepreneurs
(3) Examining in detail what a business plan is designed to do, what it contains, how it is developed and written, what are its uses, how to analyze and evaluate the business plan, and what investors look for in a business plan
(4) Providing an environment where students can collaborate to create their own winning business plans as members of entrepreneurial management teams
(5) Interacting with business plan contest judges and hands-on faculty who have deep and recent experience starting and building companies
Teaching Method
The course consists of two sections. Term 3 (Spring) will primarily cover the items (1) through (3) in the previous paragraph and will culminate in a mid-term examination. Term 4 (Summer) will primarily cover items (4) and (5) and will culminate in a business plan competition. Accordingly, the first section consists of regularly scheduled sessions with a mixture of case studies, lectures, and class discussion. Term 4 (Summer) consists of out-of-class collaboration by the team members on development of a business plan with periodic feedback from the faculty. In addition, guest lectures may be scheduled from time-to-time. The details of the business plan competition will be announced during the first class.