MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2307
Course Title : E-Commerce
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the e-commerce concepts and theories
2. Discuss the impacts of e-commerce on consumer decisions to buy
products on the Internet, as well as the impacts on organisations
industries.
3. Describe various e-commerce applications available to business
organisation
4. Analyse how Internet can assist organisation to successfully establish
competitive advantage, brand recognition and differentiation.
5. Develop and publish a website on the Internet, using the Microsoft
Office application (i.e. Microsoft Front page)
Synopsis of Course Contents : This course introduces students to the concept of e-commerce in digital
economy. This course also highlights e-commerce applications, for
example, e-retailing, online advertising, e-auction, e-supply chain, epayment,
and e-learning, etc. Current issues pertaining to e-commerce
such as, usage of cookies in e-commerce application, taxation issues,
intellectual property issues, and etc will be addressed. Students will be
taught to develop and publish a website on the Internet.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course Contents : Students will learn amongst others: the basic concepts and theories in
marketing, the marketing process, forces outside marketing that might
influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P’s of marketing (including product, price, promotion,
and place).
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Graduate School of Business Sciences at University of Tsukuba

Reading Seminars

Reading Seminar in Consumer Behavior I - III
Reading Seminar on Marketing Science I - III
Reading Seminar in Strategic Management I - III
Reading Seminar in Organization Revolutions I - III
Reading Seminar in Corporate Finance I - III
Reading Seminar in Financial Engineering I - III
Reading Seminar in Cost Management I - III
Reading Seminar in Stochastic Process I - III
Reading Seminar in Mathematical Programming I - III
Reading Seminar in Logistics and Network I - III
Reading Seminar in Object Systems I - III
Reading Seminar in Network Security I - III
Reading Seminar in Information Networks I - III
Reading Seminar in Interactive Systems I - III
Reading Seminar in Software Engineering I - III
Reading Seminar in Artificial Intelligence I - III
Reading Seminar in Human resources development I - III
Reading Seminar in Social Survey I - III
Reading Seminar in Systems Management I - III

ICS , Graduate School of International Corporate Strategy

[Term 4] Design & Creativity (T. Kamegai) (2009/Term 3&4 (Spring&Summer))

Learning how to be creative is one of the great managerial challenges in the Knowledge Economy. What was once central to companies – price, quality, and much of the left-brain, digitized, analytical work associated with explicit knowledge – is being shipped off to developing countries. The new core competence is increasingly becoming the right brain that smart companies are harnessing to generate top-line growth. The challenge is no longer just making assembly lines run more efficiently, but creating consumer experiences, not just products, and reconceiving entire brand categories, not just adding a few more colors.

Companies are beginning to realize that design is often the path to innovation as well as the source of competitive advantage. Apple and Samsung are recent cases in point. In these creative companies, design is starting to play a key role in connecting with their customers’ emotions, linking R&D labs to consumer needs, recalibrating employee incentives to emphasize creativity, and constructing maps that show the path to innovation. These creative companies mastered a new design thinking and created products that address consumers’ unmet, and often unarticulated, desires. They built an innovation DNA and culture that bring about high success rates, routinely beating competitors.
Course Structure

The course is structured to empower your creative mind by learning the following:
(1) Strategic approaches to create great design
(2) Synergy of visual images and touch/feel
(3) Building creative relationships with others
Teaching Method

The course will be based on “learning by doing.” We will engage in projects and activities that will make use of both your mind and body.

ECON2113 Microeconomic analysis

Semester : 2
For Student of Year : 2

Examine microeconomic issues with applications. Topics include: consumer behaviour, cost structure, market structure, theory of the firm, factor market and general equilibrium.

Extra Information

Remarks: Open only to non-B.Econ, non-B.Fin and non-B.Econ&Fin students
Mutually exclusive course: ECON2101 Microeconomic theory

Faculty of Business and Economics at The University of Hong Kong
ECON1001C.D Introduction to economics I

Semester : 1
For Student of Year : 1

An introduction to the basic concepts and principles of microeconomics - the study of demand and supply, consumer theory, cost and production, market structure, and resource allocation efficiency.

ECON1001E.F.G Introduction to economics I

Semester : 1
For Student of Year : 1

An introduction to the basic concepts and principles of microeconomics - the study of demand and supply, consumer theory, cost and production, market structure, and resource allocation efficiency.

Course Details
ECON1001A.B Introduction to economics I

Semester : 1
For Student of Year : 1

An introduction to the basic concepts and principles of microeconomics - the study of demand and supply, consumer theory, cost and production, market structure, and resource allocation efficiency.

ECON1001H.I Introduction to economics I

Semester : 1
For Student of Year : 1

An introduction to the basic concepts and principles of microeconomics - the study of demand and supply, consumer theory, cost and production, market structure, and resource allocation efficiency.

Course Details
ECON1002A.B Introduction to economics II

Semester : 1
For Student of Year : 1
This course is an introduction to macroeconomics – the study of business cycle fluctuations and long run economic growth. Topics include the measurement of national economic performance; the problems of recession, unemployment, and inflation; money supply, government spending, and taxation; fiscal and monetary policies for full employment and price stability; the determination of the exchange rate; and international trade and payments002E

Service Marketing (EKM 3110)

This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to acquire basic knowledge to assist decision making related to: managing consumers’ expectations and perceptions; efforts of building consumer relationship and service recovery; efforts of collaborating strategies with design and service standards; efforts of developing service performance, service promises, and minimizing service gaps.

Seminar In Marketing (EKM 4101)

This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.

Consumer Behavior (EKM 2104)

This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.

Marketing

The Marketing Department continuously strives to achieve excellence in research. The faculty members are renowned for high-quality, cutting-edge research, publishing their work in the top international marketing journals, such as Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing faculty is ranked seventh in the world in terms of the number of papers published in JMR and JCR in 2000-2006 (ahead of Berkeley, Chicago, Carnegie Mellon, INSEAD, MIT, Stanford and Yale).

The goal of the PhD program is to develop outstanding scholars who are able to secure academic jobs at top international universities and to become first-rate contributors to marketing knowledge.

Our program provides solid training in the theory and methods of various subfields of marketing such as consumer behavior and marketing models. Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the very early stages of the program.

The faculty is highly committed to the PhD program. State-of-the art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision making, choice modeling, and analytical marketing science. These courses and the research training are very demanding but at the same time highly rewarding.

A well-equipped behavioral lab and many opportunities for research collaboration with the faculty contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. Some of our students have published papers in top research journals. The program offers students a very good intellectual environment and enables them to become outstanding researchers. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.