Customer Relationship Management E-Biz Course at Business School IUJ
Customer Relationship Management
Many corporations aim to create and sustain profitable customer-centric businesses. Internet technologies enable businesses to acquire and manage useful customer related information. After introducing the fundamentals and strategic importance of CRM, this course extends to how companies evolve to establish eCRM. It also introduces a conceptual framework and the techniques for Business Intelligence such as data mining. The students will be able understand how to turn customer information into effective and efficient communication and decision making processes creating value via Business Intelligence.