Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department :
Programme of Study :
Course Code :
Course Title :
Credit Hours :
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes :
Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2307
Course Title : E-Commerce
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the e-commerce concepts and theories
2. Discuss the impacts of e-commerce on consumer decisions to buy
products on the Internet, as well as the impacts on organisations
industries.
3. Describe various e-commerce applications available to business
organisation
4. Analyse how Internet can assist organisation to successfully establish
competitive advantage, brand recognition and differentiation.
5. Develop and publish a website on the Internet, using the Microsoft
Office application (i.e. Microsoft Front page)
Synopsis of Course Contents : This course introduces students to the concept of e-commerce in digital
economy. This course also highlights e-commerce applications, for
example, e-retailing, online advertising, e-auction, e-supply chain, epayment,
and e-learning, etc. Current issues pertaining to e-commerce
such as, usage of cookies in e-commerce application, taxation issues,
intellectual property issues, and etc will be addressed. Students will be
taught to develop and publish a website on the Internet.
Assessment : Continuous Assessment: 50%
Final Examination : 50%
E-Commerce:
Operation;
Microeconomics;
Principles of Management;
Program Design; Database Design;
Internet Technology; Management Information System;
Fundamentals of E-Commerce,
E-Commerce:
System Analysis & Design;
Internet Marketing;
Logistics Management of E-Commerce