MBA Online

Service Marketing (EKM 3110)

This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to acquire basic knowledge to assist decision making related to: managing consumers’ expectations and perceptions; efforts of building consumer relationship and service recovery; efforts of collaborating strategies with design and service standards; efforts of developing service performance, service promises, and minimizing service gaps.

Seminar In Organizational Behavior (EKM 3418)

This course offers a more in-depth analysis of research and latest issues in organizational behavior. A wide range of issues in OB are covered through analyzing relevant scientific journal articles. It is expected that by completing this course, students acquire a sound grasp of OB issues and research.

Seminar In Finance (EKM 4210)

This course introduces research topics in finance. Topics chosen in this course are based on the importance of the issues. Students are encouraged to expand the topics and the list of articles presented. The course objectives are (1) to provide a general picture of research topics in Finance. With the ‘big picture’, students will be able to assess contemporary development in financial theories, and (2) to help students write a research proposal. Students are expected to write a thesis in which s/he must demonstrate proficient research ability (conduct research and communicating the result to other people).

Risk Management And Insurance (EKM 3206)

This course provides an introduction to the nature of risk, risk management concepts, and theories and practices of insurance. Other discussed topics are major insurance policies used by individuals and families, employee benefits and practices, insurance planning tools, and insurance as an institution (various operational aspects and the workings of the insurance industry). The topic or insurance policy includes life insurance, health insurance, personal automobile, and homeowner’s broad form policy. The course objectives are to develop an understanding of the insurance mechanism, legal principles, and the structure of insurance contract, to develop the ability to read, understand, and analyze insurance contracts, and to develop the ability to analyze insurance companies, their product qualities, financial performances, and policy holder services.

Project Management (EKM 3304)

This course identifies the tools and techniques in problem solving associated with bringing projects in on time and within an established budget. Discussion will include topics such as project scheduling, PERT/CPM, resource leveling, team dynamics and cost estimates. The course objectives are (1) to enable students to explain the concept of virtual organization of project management, design a system for a given manufacturing, service or program which meet the criteria of POM, (2) to enable students design a temporary organization and the negotiation/contract arrangement for a project or program, (3) to enable students to identify and differentiate strategic decisions from tactical decisions in project management, and (4) to implement the concepts of TQM, re-engineering, benchmarking, core competence, and ISO in the international bidding process for projects or programs in order to establish capability-based competition.

Portfolio Management & Investment Analysis (EKM 3203)

The course discusses portfolio management, especially materials that coincide with financial assets investments. Among topics covered are the background of investments, investment alternatives, the mechanism of securities market, the concepts of investment, the methods of analysis, valuation, and management of common stocks, the analysis of security analysis, the analysis of derivatives, modern Investment theories, and investment management. The objective of this course is to derive an understanding of the investment motives and the way people make their investment decisions. This course will also help students to understand the valuation concepts and technical investment analysis for both individual securities and portfolio investments.

Organizational Behavior (EKM 2402)

The course provides a knowledge of the behaviors in organizational settings by systematically studying individual, group, and organizational process. Among topics covered are individual and psychological characteristics, motivation, group behavior, teamwork, communications, decision making, leadership, culture, organizational structure and design, and managing organizational change. The aim of this course is to equip students with comprehensive knowledge of individual, group, and organizational behavior.

Operations Management (EKM (2301)

This course introduces the strategic view and contemporary concepts of operations management. Practices are going to be enhanced to provide students with unequivocal understanding. For this purpose, students will be aided with Production and Operations Management (POM) software. After finishing this course, students are expected to be able to capture and understand essential concepts in operations management, understand how operations function contributes to the accomplishment of corporate strategy, and apply POM software proficiently in order to overcome quantitative problems in operations management, including management information systems and project management.

Marketing Management (EKM 2102)

This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in marketing, (3) the role of marketing managers, and (4) the ability to implement the marketing concepts they learn into a marketing planning project/exercise.

Management (EKM 1502)

This course provides an introduction to management concepts, techniques, and practices within the dynamic world business environment with special reference to the application of management functions on process approaches. It discusses comprehensively important management functions and activities, including planning, organizing, directing, and controlling. This course is intended to provide students with a framework for analyzing the nature of managerial works and identifying key managerial success factors in the new competitive business landscape.