Entrepreneurship and New Business Course of MBA at Ritsumeikan Asia Pacific University
Entrepreneurship and New Business
An introduction to strategies for management of new business from an innovation viewpoint. Case studies in new business will be used to develop skills in proposing new ideas, screening, feasibility studies, and ultimately production of a complete business plan. The concept of entrepreneurship and practical skills for running a new business will be presented in this subject. Students will gain an understanding of the roles of entrepreneurial managers in developing new business opportunities and creating new management practices.