MBA Online

Marketing

The Marketing Department continuously strives to achieve excellence in research. The faculty members are renowned for high-quality, cutting-edge research, publishing their work in the top international marketing journals, such as Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing faculty is ranked seventh in the world in terms of the number of papers published in JMR and JCR in 2000-2006 (ahead of Berkeley, Chicago, Carnegie Mellon, INSEAD, MIT, Stanford and Yale).

The goal of the PhD program is to develop outstanding scholars who are able to secure academic jobs at top international universities and to become first-rate contributors to marketing knowledge.

Our program provides solid training in the theory and methods of various subfields of marketing such as consumer behavior and marketing models. Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the very early stages of the program.

The faculty is highly committed to the PhD program. State-of-the art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision making, choice modeling, and analytical marketing science. These courses and the research training are very demanding but at the same time highly rewarding.

A well-equipped behavioral lab and many opportunities for research collaboration with the faculty contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. Some of our students have published papers in top research journals. The program offers students a very good intellectual environment and enables them to become outstanding researchers. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.

Hong Kong University of Science and Technology (HKUST)

Economics

The Department of Economics emphasizes both teaching and research, and sees them as mutually reinforcing. Faculty members are encouraged to engage in important research that leads to publication in leading international journals. Faculty members are also encouraged to apply rigorous methodologies to local economic issues that are of high academic value.

The Department’s research effort is focused on four specific areas in addition to the common core of microeconomics and macroeconomics. They are (1) econometrics; (2) economic growth and development; (3) industrial organization and theory of the firm; (4) international economics; and (5) China’s Economy.

Faculty members in the Department are highly regarded and their accomplishments are formally recognized in several studies of productivity in economics research. In a study of East Asian universities published in Economic Inquiry (October 1999), HKUST was ranked number one in East Asia. In a study commissioned by the European Economic Association (2001), HKUST was ranked first in Asia and 37th in the world. In a study of publications in econometrics published in Econometric Theory (2003), HKUST was ranked 17th in the world for its publications in three core econometrics journals and 26th in all theoretical econometrics publications.

The Center for Economic Development was established in 1995 with support from the Department. Its goals are to support research on the process of economic development, with emphasis on economic development in Greater China and the Asia-Pacific region. Some of the department’s members are active in the School’s multidisciplinary Center for Experimental Business Research.