MBA Online

Strategic Management (EKM 4401)

Unlike other business courses which concentrate fully on a particular function of the business field (e.g. accounting, finance, marketing, operation, human resources, and information system), strategic management is a big picture course, covering the whole enterprise which includes the environment of the firm, internal conditions, as well as the future prospect of the firm. Students are requested to prove, question, and evaluate the overall internal and external aspects of the firm. Evaluate the capability of the firm vis a vis the rivals, and build the necessary skills in formulating and executing the firm’s strategy. Students will also learn to develop the power of managerial judgment at the top level of management.

Seminar In Marketing (EKM 4101)

This course describes various aspects of marketing and the mechanisms or a marketer in conducting research to solve their marketing problems. This course also describes how firms obtain competitive advantage through offering superior value to customers. Topics covered in this are the philosophy of marketing, consumer behavior, marketing strategy, and competitive marketing programs. The goals of this course are to provide students with knowledge of various aspects in marketing, marketing research methods, and analytical techniques relevant to marketing areas.

Seminar In Human Resource Management (EKM 4401)

This course discusses current developments and research of various aspects of managing human resources in organizations. This course is designed to provide students with analytical skills to examine human resource practices. Discussion focuses on the functions of the management of human resource such as planning, recruitment and selection, training and development, career management, performance management, compensation and reward system. The output of this course is an individual research proposal.

Project Feasibility Study (EKM 4501)

This course assists students to analysis the venture ideas and preparation of investment proposals for projects that appear to be feasible. Among topics covered are marketing, finance, technical, legal, management and social profitability analysis. The course objectives are to develop an understanding of the process of conducting a project feasibility study, to develop research, critical thinking and data handling skills relating to business start-up through conducting project feasibility study, and to promote team work, oral confidence and competence through group discussion and presentation.

Marketing Management (EKM 2102)

This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in marketing, (3) the role of marketing managers, and (4) the ability to implement the marketing concepts they learn into a marketing planning project/exercise.

Marketing Communication (EKM 3114)

This course introduces basic concepts of promotional mix and integrated marketing communications. It analyzes the situation faced by communication planners to develop communication strategies, conduct promotional methods and strategies through which organizations can communicate with both its internal and external audiences. The main goals of the course is to provide an understanding of the basic concepts of promotional mix and integrated marketing communications, as well as the planning and execution of marketing communication decisions.

Introduction To Business (EKM 1501)

The course discusses basic business concepts in the context of a changing global business world. By applying integrative and practical approaches, discussions are focused emphasized on the application of those business practices and their future evolutions. It covers all important aspects of business, such as business and economics system, forms of business ownership, business functions (human resources management, production and operations management, marketing management, financial management according and management information system).

International Human Resource Management (EKM 3402)

This course provides an international perspective of human resources practices. Students are introduced to the strategic framework of international human resources management and its challenges. It extends to the international perspective of the topics discussed in the Human Resources Management course. The aim of the course is to build a better understanding of the HR practices of international companies.

Industry Analysis (EKM 3410)

This course is designed to sharpen students’ capability to analysis the industry as a basis of strategy formulation. The aim of the course is to enhance students’ understanding of the industry structure and characteristics, the key success factors and driving forces in the evolution of the industry, and the analysis of their impacts on strategy formulation and implementation.

Financial Statement Analysis (EKM 3204)

This course provides an overview of estimating the value of publicly traded company, using information extracted from financial accounting. Students are exposed to the valuation process which consists of analyzing the industry and the economic environment of the company, analyzing the accounting methods the company uses, analyzing historical performance (including recent financial performance) relative to some benchmarks (such as industry numbers), projecting future financial performance, and estimating the value of the company. The course objectives are (1) to develop an understanding of the importance of relevant information in analyzing the prospect of a company, and (2) to develop necessary skills to analyze and judge the prospect of the company using financial statements and other relevant information.