The Executive Development Program (EDP)
Open Enrollment Program
The Open Enrollment Courses are based on the research of the Guanghua faculty; cover the full range from comprehensive general management to all major business disciplines such as strategic management, finance, marketing, organization & HR management, and information & technology, accounting, health economics and management.
Programs by topic:
Top Program
Entrepreneurship Program
This program for Chinese entrepreneurs, encompassing five modules，consists of 10 required courses and 2 elective courses, which are accomplished in a year. The instructors of the program will offer courses on the understanding of management, strategic management & decision-making, organization & leadership development, financial management and operations & information management. The students of the program are expected to have a global perspective, innovation & leadership, and seasoned judgment, and to have established a business relationship.
Dates: May 23, 2007 – May 2008
September 12, 2007 – September 2008
Program Fee: 65,000
Location: Beijing, Shenzhen, Shanghai
Management from History Program
In this program, the close combination of historical study and management science will undoubtedly provide a grand feast for entrepreneurs. Under the guidance of the lecturers, they can explore and understand the rules governing the rise and fall of kings and emperors as well as the success and failure of enterprises, viewed from an historical perspective while drawing support from the tools of management science. The program is divided into 4 modules (31required courses) focusing respectively on thinking, systems and leadership in management science. In addition to the courses, the school will organize a series of diversified lectures to widen the field of vision and strengthen the mutual communication and interaction amongst the trainees.
Date: July 18, 2007-December 2008
Program Fee: 68,000
Location: Beijing
Executive Program
Advanced Management Program for Senior Manager
This program focuses on the management, finance, marketing, human resource, information systems, etc., which are required knowledge for senior managers in diverse companies. The program will help the students to systematize their management knowledge and to increase their capability for solving business problems and their ability for self-study in a changing environment. The students of the program will learn to understand the various situations in a business, to develop efficient solutions to complex problems, and to establish business relationships.
Dates: May 10, 2007 – October 2007 (Beijing)
October 23, 2007 – April 2008 (Beijing)
November 13, 2007 – June 2008 (Shenzhen)
Program Fee: 40,000
Location: Beijing, Shenzhena
Women Leadership Development Program
This program, which focuses on the problems that female managers might encounter in their careers, is designed to provide theoretical insights and practical techniques to help them tackle the impediments concerning strategy, leadership, enterprise culture, finance, marketing, etc, which they may encounter. Apart from the 12 required courses in the program, there will be a series of diversified lectures of relevance to female managers, and the mutual learning and sharing of experiences amongst trainees are especially emphasized during the process of the program.
Date: August 16, 2007-May 2008
Program Fee: 40,000
Location: Beijing
Industry Program
Hospital Management and Development Senior Program
Date: June 21, 2007-December 2007
Program Fee: 35,000
Location: Beijing
Real Estate Management Training Program
Date: July 26, 2007-January 2008
Program Fee: 40,000
Location: Beijing
IT Leadership Development Program
Date: August 24, 2007-October 2007
Program Fee: 25,000
Location: Beijing
Strategy and Leadership
The Art of Leadership in Chinese Enterprises
Date: July 23, 2007- July 26, 2007
Program Fee 15,000
Location: Beijing
Leveraging Innovation to Power Corporate Growth
Date: September 7, 2007- September 9, 2007
Program Fee: 12,000
Location: Beijing
Organization Management
Advanced Human Resource Management Program
Date: April 19, 2007- June, 2007
Program Fee: 25,000
Location: Beijing
Organization Learning and Competitive Advantage in Changing Environment
Date: May 24, 2007- May 27, 2007
Program Fee: 15,000
Location: Beijing
Organization Culture: Theory and Practice
Date: July 27, 2007- July 30, 2007
Program Fee: 15,000
Location: Beijing
Best Employer and Corporate Social Responsibility
Date: August 13, 2007- August 15, 2007
Program Fee: 12,000
Location: Beijing
Communication and Negotiation in Cross Cultural Business Environment
Date: August 16, 2007- August 19, 2007
Program Fee: 15,000
Location: Beijing
Marketing
Database Marketing and Strategy
Date: May 25, 2007-May 27, 2007
Program Fee: 12,000
Location: Beijing
Managing New Products and Services for Strategic Competitive Advantage
Date: June 22, 2007-June 24, 2007
Program Fee: 25,000
Location: Beijing
Language: English (Chinese Interpreter)
Instructor: Dipak C. Jain
Dean, Kellogg School of Management; Sandy and Morton Goldman Professor of Entrepreneurial Studies; Professor of Marketing
Create and Manage Brand Equity
Date: October 19, 2007-October 21, 2007
Program Fee: 12,000
Location: Beijing
Customer Relationship Management
Date: November 16, 2007-November 18, 2007
Program Fee: 12,000
Location: Beijing
Marketing Strategy in the Consumption Escalation Era
Date: November 22, 2007-November 25, 2007
Program Fee: 15,000
Location: Beijing
Finance and Accounting
Financing, Mergers, Acquisitions, and Corporate Control
Date: June 28, 2007-July 1, 2007
Program Fee: 15,000
Location: Beijing
Valuation and Value Creation
Date: October 26, 2007-October 28, 2007
Program Fee: 12,000
Location: Beijing
Financial Statement Analysis and Cost Management
Date: November 8, 2007-November 11, 2007
Program Fee: 15,000
Location: Beijing
Tax Planning and Management for Enterprises
Date: December 7, 2007-December 9, 2007
Program Fee: 12,000
Location: Beijing
Information Technology
Supply Chains in a Rapid Changing Environment
Date: April 27, 2007-April 29, 2007
Program Fee: 12,000
Location: Beijing