MBA Online

Faculty of Business and Accountancy University of Malaya

: Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1103
Course Title : Management Information Systems
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, student should be able to:
1. Describe concepts and issues pertaining to information systems.
2. Discuss the use of information system in business organisation.
3. Analyze the advantages and disadvantages related to information
systems and technology in organisation.
4. Evaluate the appropriate IS solutions available to solve business
problems.
5. Apply appropriate IS in organisations.
Synopsis of Course Contents : The course focuses on the usage of information technology in business
enterprise. The course will discuss how companies use information
systems applications to coordinate activities, decisions, and knowledge
across the enterprise and thus create business value for both customers
and suppliers. Supply chain management, customer relationship
management, and knowledge management in addition to enterprise
systems that firms use today to achieve digital integration will also be
discussed. Appropriate real world issues and group projects will enhance
student learning in providing an insight to solving real world information
systems issues.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course Contents : Students will learn amongst others: the basic concepts and theories in
marketing, the marketing process, forces outside marketing that might
influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P’s of marketing (product, price, promotion, and place).
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2105
Course Title : Business Research
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Describe the importance of scientific research in business.
2. Differentiate among the various methods and techniques in business
research.
3. Differentiate different methods and approaches in conducting research.
4. Apply the techniques and concept in a research project in a systematic
manner.
5. Analyse the data collected from the research.
Synopsis of Course Contents : This course introduces students to various problem situations that occur
in business; how these problems are identified; and, how they are solved
by using the different methods in business research.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Management Accounting and Taxation
Programme of Study : Bachelor of Business Administration
Course Code : CTEB 2203
Course Title : Management Accounting
Credit Hours : 3
Course Prerequisite(s) / Pass CAEA 1101 Principles of Financial Accounting
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the basic management accounting principles and concepts.
2. Explain basic cost classifications and cost behaviour.
3. Identify the elements of cost and appropriate accounting treatments
of the three basic elements of cost; namely material, labour and
overheads.
4. Apply basic costing techniques and relevant information in planning,
control, and decision making.
5. Incorporate motivational, behavioural and ethical issues in decision
making at operational level.
Synopsis of Course Contents : This course is designed specifically for non-accounting students and
discusses basic management accounting concepts and techniques. This
course describes the use of relevant accounting information to assist in
planning, control and managerial decision-making. The topics covered
include basic management accounting concepts and principles; cost terms,
classifications and behaviour; cost-volume-profit analysis; basic costing
techniques; preparation of budgets; and relevant information for decision
making.
Assessment : Continuous Assessment : 50%
Final examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3304
Course Title : Services Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Appraise the nature and concept of services industry.
2. Evaluate customer logic in services industry.
3. Critique the roles of human resources in service organizations.
4. Illustrate operations management in service organizations.
5. Apply the knowledge of service management via integrated approach.
Synopsis of Course Contents : This course provides students with the knowledge of services nature,
concepts and the term of ‘servitization’. Students will evaluate customer
logics which include relationship marketing, promotion, pricing and the
management of service quality. Issues of human resources will be critiqued
in the areas of roles, competencies, collaboration, empowerment and
stress. Students will be illustrated with the operations management in
service organization such as service process design, capacity
management, facilities management, and IT development. They are also
required to apply an integrated approach of services management
knowledge in the areas of performance measurement system, the
management of innovation and internationalization.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Department : Management Accounting and Taxation
Programme of Study : Bachelor of Accounting
Course Code : CTEA1103
Course Title : Management Accounting I
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the role of management accountants in providing relevant
information for management use in planning, control and decision
making.
2. Distinguish the elements of cost and appropriate accounting treatments
of the three basic elements of cost; namely material, labour and
overheads.
3. Apply the various costing methods, including variable costing and
absorption costing, in product and service costing and utilise
appropriate computer software to assist decision-making.
4. Apply the concept of activity-based costing in product and service
costing.
5. Evaluate motivational, behavioural and ethical issues in decision
making at operational level.
Synopsis of Course Contents : This course introduces the basic concepts, terminologies, principles and
methods of cost accounting at operational level. This includes introduction
of cost elements, basic cost accumulation techniques and various costing
methods, including contemporary approaches in arriving at the cost of
products produced or services rendered.
Assessment : Continuous Assessment: 40%
Final Examination : 60%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Financial Accounting and Auditing
Programme of Study : Bachelor of Accounting
Course Code : CAEA2218
Course Title : Auditing Principles
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CMEA2216 Accounting Information System
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the nature and fundamental concepts of auditing with emphasis
on external auditors.
2. Distinguish auditor’s and management’s objectives, responsibilities
on audit of financial statements.
3. Describe the relevant statutory and regulatory requirements in the
Malaysian auditing environment.
4. Apply relevant audit procedures and practical aspects of audit to
transaction cycles and items of balance sheet and income statement.
5. Apply code of ethics and professional standards (MIA By-Laws) in
auditing.
Synopsis of Course Contents : This course provides the foundation for auditing. It discusses the roles of
external auditors and related professional bodies, audit planning, types
of audit evidence, internal control evaluation, transaction cycles such as
sales and collection, purchase and payment and inventory. Students will
also be exposed to relevant ethical issues.
Assessment : Continuous Assessment: 40%
Final Examination : 60%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Financial Accounting and Auditing
Programme of Study : Bachelor of Accounting
Course Code : CAEA3231
Course Title : Integrated Case Study
Credit Hours : 3
Course Pre-requisite(s) / : Pass CBEB3103 Strategic Management; CBEB3104 Corporate Finance and
Minimum Requirement(s) CAEA3225 Corporate Accounting
Learning Outcomes : At the end of this course, students should be able to:
1. Apply knowledge from the various accounting sub-disciplines and
other business related disciplines within an organisational context to
solve business problems.
2. Undertake research to understand industry structure and business
environment.
3. Synthesise information to solve business problems in unstructured
business environment.
4. Communicate ideas, views and recommendations effectively, both
verbally and in writing and work in team.
5. Evaluate ethical issues in decision making process.
Synopsis of Course Contents : This is a capstone course for the Bachelor of Accounting programme,
which integrates knowledge from financial accounting, management
accounting, taxation, audit, finance, management, information technology
and business related courses. Experiential exercises are embedded in this
course to support learners’ effort in independent learning. Students will
also be exposed to relevant ethical issues.
Assessment : Continuous Assessment: 40%
Final Examination : 60%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course Contents : Students will learn amongst others: the basic concepts and theories in
marketing, the marketing process, forces outside marketing that might
influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P’s of marketing (including product, price, promotion,
and place).
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3103
Course Title : Strategic Management
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Recommend the organizational direction of an organization.
2. Analyse the external and internal environment of an organization.
3. Formulate strategies for an organization.
4. Implement the strategies for an organization.
5. Evaluate and control the strategies implemented in an organization.
Synopsis of Course Contents : This is a capstone course, which integrates materials and knowledge
acquired from prior courses conducted earlier in the program. This course
emphasizes on the strategic management process to chart the future
strategies of organizations. This course demonstrates how other areas
of study, for instance: management marketing, accounting, law,
production/ operations, research and development and information system
can be integrated with the latest strategic management tools to achieve
organizational success.
Assessment : Continuous Assessment: 50%
Final Examination : 50%