PhD in Marketing at School of Business and Management (HKUST)
Marketing
The Marketing Department continuously strives to achieve excellence in research. The faculty members are renowned for high-quality, cutting-edge research, publishing their work in the top international marketing journals, such as Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing faculty is ranked seventh in the world in terms of the number of papers published in JMR and JCR in 2000-2006 (ahead of Berkeley, Chicago, Carnegie Mellon, INSEAD, MIT, Stanford and Yale).
The goal of the PhD program is to develop outstanding scholars who are able to secure academic jobs at top international universities and to become first-rate contributors to marketing knowledge.
Our program provides solid training in the theory and methods of various subfields of marketing such as consumer behavior and marketing models. Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the very early stages of the program.
The faculty is highly committed to the PhD program. State-of-the art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision making, choice modeling, and analytical marketing science. These courses and the research training are very demanding but at the same time highly rewarding.
A well-equipped behavioral lab and many opportunities for research collaboration with the faculty contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. Some of our students have published papers in top research journals. The program offers students a very good intellectual environment and enables them to become outstanding researchers. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.