MBA Online

Mobile Business Strategies
The Internet and the World Wide Web are changing rapidly in terms of intelligence, interactivity, and the mobility of the applications. Developments in the mobility dimension allow many users to connect to the internet through mobile phones, PDAs and other mobile devices. Starting from mobile commerce technologies, services and business models, the course moves into developing strategies for enterprise-wide businesses. It presents developments on the web in terms of mobility, covering topics such as mobile Internet technologies and businesses, m-business value chain and business models, privacy, security and mobile payment issues and how these can be used for mobile-Internet enabled businesses. At the end of this course, students will be equipped with knowledge of mobile internet technologies and how strategies can be developed for successful mobile businesses.

Customer Relationship Management
Many corporations aim to create and sustain profitable customer-centric businesses. Internet technologies enable businesses to acquire and manage useful customer related information. After introducing the fundamentals and strategic importance of CRM, this course extends to how companies evolve to establish eCRM. It also introduces a conceptual framework and the techniques for Business Intelligence such as data mining. The students will be able understand how to turn customer information into effective and efficient communication and decision making processes creating value via Business Intelligence.