MBA Online

Strategic Management (EKM 4401)

Unlike other business courses which concentrate fully on a particular function of the business field (e.g. accounting, finance, marketing, operation, human resources, and information system), strategic management is a big picture course, covering the whole enterprise which includes the environment of the firm, internal conditions, as well as the future prospect of the firm. Students are requested to prove, question, and evaluate the overall internal and external aspects of the firm. Evaluate the capability of the firm vis a vis the rivals, and build the necessary skills in formulating and executing the firm’s strategy. Students will also learn to develop the power of managerial judgment at the top level of management.

Seminar In Finance (EKM 4210)

This course introduces research topics in finance. Topics chosen in this course are based on the importance of the issues. Students are encouraged to expand the topics and the list of articles presented. The course objectives are (1) to provide a general picture of research topics in Finance. With the ‘big picture’, students will be able to assess contemporary development in financial theories, and (2) to help students write a research proposal. Students are expected to write a thesis in which s/he must demonstrate proficient research ability (conduct research and communicating the result to other people).

Risk Management And Insurance (EKM 3206)

This course provides an introduction to the nature of risk, risk management concepts, and theories and practices of insurance. Other discussed topics are major insurance policies used by individuals and families, employee benefits and practices, insurance planning tools, and insurance as an institution (various operational aspects and the workings of the insurance industry). The topic or insurance policy includes life insurance, health insurance, personal automobile, and homeowner’s broad form policy. The course objectives are to develop an understanding of the insurance mechanism, legal principles, and the structure of insurance contract, to develop the ability to read, understand, and analyze insurance contracts, and to develop the ability to analyze insurance companies, their product qualities, financial performances, and policy holder services.

Project Management (EKM 3304)

This course identifies the tools and techniques in problem solving associated with bringing projects in on time and within an established budget. Discussion will include topics such as project scheduling, PERT/CPM, resource leveling, team dynamics and cost estimates. The course objectives are (1) to enable students to explain the concept of virtual organization of project management, design a system for a given manufacturing, service or program which meet the criteria of POM, (2) to enable students design a temporary organization and the negotiation/contract arrangement for a project or program, (3) to enable students to identify and differentiate strategic decisions from tactical decisions in project management, and (4) to implement the concepts of TQM, re-engineering, benchmarking, core competence, and ISO in the international bidding process for projects or programs in order to establish capability-based competition.

Marketing Management (EKM 2102)

This is a follow on from Marketing Management which explores in greater depth the basic marketing concepts. The course explains the methods, techniques, and processes of formulating and developing a marketing plan to achieve their marketing objectives through certain steps in the marketing plan which includes activities such as segmentation, targeting, marketing strategies and programs formulation technically called product, price, place or distribution and promotion, and action plan. The objectives of this course are to enrich students with a better understanding about (1) the mechanism of making marketing decisions, (2) basic marketing concepts and recent development in marketing, (3) the role of marketing managers, and (4) the ability to implement the marketing concepts they learn into a marketing planning project/exercise.

International Human Resource Management (EKM 3402)

This course provides an international perspective of human resources practices. Students are introduced to the strategic framework of international human resources management and its challenges. It extends to the international perspective of the topics discussed in the Human Resources Management course. The aim of the course is to build a better understanding of the HR practices of international companies.

International Business (EKM 3501)

This course deals with business functions in an international perspective. The course examines various concepts of international business, contingent international environment, international business strategies and their operations. It also addresses global issues and describes concepts relevant to international businessman, regardless of the extent of their international involvement. Dynamic strategy is also incorporated to provide a sustainable competitive advantage that enables organization to anticipate, respond, and adapt to the complexity and rapid change of the international business landscape. The course objectives are to enhance understanding of international perspectives for business activities, and to develop critical concepts for international business facing global competition.

Industry Analysis (EKM 3410)

This course is designed to sharpen students’ capability to analysis the industry as a basis of strategy formulation. The aim of the course is to enhance students’ understanding of the industry structure and characteristics, the key success factors and driving forces in the evolution of the industry, and the analysis of their impacts on strategy formulation and implementation.

Entrepreneurship (EKM 2101)

The course introduces students to entrepreneurship, especially for small enterprises. The discussions begin with idea creation, feasibility analysis, business plan, organization, and business development. The aims of this course are to introduce students to entrepreneurship concepts, to exercise students in developing and analyzing ideas, arranging and drafting plan, organize and develop business, and to provide an opportunity for students to exercise their skills in conducting research on some small businesses.

Consumer Behavior (EKM 2104)

This course provides knowledge about external factors as well as internal factors that influence consumer behavior. Those factors are then to be used to develop marketing strategy, in addition to utilizing it as a basis for studying the complexity of consumer behavior. The course is aimed to increase students’ abilities in identifying accurate market opportunity and the consumer behavior pattern in order to formulate an appropriate marketing strategy.