MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2105
Course Title : Business Research
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Describe the importance of scientific research in business.
2. Differentiate among the various methods and techniques in business
research.
3. Differentiate different methods and approaches in conducting research.
4. Apply the techniques and concept in a research project in a systematic
manner.
5. Analyse the data collected from the research.
Synopsis of Course Contents : This course introduces students to various problem situations that occur
in business; how these problems are identified; and, how they are solved
by using the different methods in business research.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2307
Course Title : E-Commerce
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the e-commerce concepts and theories
2. Discuss the impacts of e-commerce on consumer decisions to buy
products on the Internet, as well as the impacts on organisations
industries.
3. Describe various e-commerce applications available to business
organisation
4. Analyse how Internet can assist organisation to successfully establish
competitive advantage, brand recognition and differentiation.
5. Develop and publish a website on the Internet, using the Microsoft
Office application (i.e. Microsoft Front page)
Synopsis of Course Contents : This course introduces students to the concept of e-commerce in digital
economy. This course also highlights e-commerce applications, for
example, e-retailing, online advertising, e-auction, e-supply chain, epayment,
and e-learning, etc. Current issues pertaining to e-commerce
such as, usage of cookies in e-commerce application, taxation issues,
intellectual property issues, and etc will be addressed. Students will be
taught to develop and publish a website on the Internet.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Accounting
Course Code : CMEA3226
Course Title : Advanced Accounting Information Systems
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CMEA2216 Accounting Information Systems
Learning Outcomes : At the end of this course, student should be able to:
1. Describe the accounting information systems development life cycle.
2. Analyse alternative system development methods.
3. Examine current issues in accounting information systems
development.
4. Apply project management techniques in developing accounting
information systems.
5. Demonstrate the usage of a project management software.
Synopsis of Course Contents : System Development Life Cycle (SDLC) and its objectives are discussed
followed by analysis, design, implementation and operation. Alternative
methodologies in systems development are discussed. These include
prototyping, end-user computing, etc. Current issues in accounting
information systems and advanced technologies information systems will
also be covered. Students will also be required to apply MS project.
Assessment : Continuous Assessment: 40%
Final Examination : 60%

Course Structure
Year 1 credit
Plan A Plan B
900701 Business English (Non credit) 3 3
900xxx Supplementary Foundation (Non credit) 2 2
900xxx Supplementary Foundation (Non credit) 2 2
900xxx Supplementary Foundation (Non credit) 2 2
900711 Managerial Economics and Business Environment 3 3
900712 Accounting for Business Decision 3 3
900714 Marketing Management 3 3
900713 Financial for business Decision 3 3
900717 Quantitative Analysis 3 3
900918 Business Research Methodology 3 3
Total 18 18

Year 2 credit
Plan A Plan B
900715 Human resources Management and Development 3 3
900716 Operation Management 3 3
900719 Strategic Management 3 3
900xxx Elective 1 - 2
900xxx Elective 2 - 2
900xxx Elective 3 - 2
900xxx Free Elective - 3
900895 Independent Study - 3
900899 Thesis 12 -
Total 21 21

Graduate School of Business Sciences at University of Tsukuba
Business Informatics (BI)

This program fosters human resources who are equipped with a broad basic knowledge of IT, the business environment, and management, and who are engaged in such tasks as planning new businesses using IT, or envisaging, design, order, and development of information systems. These include professionals capable of planning a new marketing technique using the World Wide Web and other Internet technologies or identifying business needs for different information systems in order to design and evaluate systems that meet those needs.
To this end, students learn basic knowledge in overall information processing technologies and then acquire specialized knowledge in areas such as information security, information search, data mining, and software development.
[Example Research Subjects]
Research on Extraction of Knowledge from Free-Form Descriptive Data in Customer Satisfaction Survey
Research on an Efficient Use of Analyst Information Using Text Mining
Research on the Method of Configuring an Administrative Agency Website Automatic Update System
Research on Software Documentation for Estimating the Development Scale
Correlation Between Information System Implementation Method and Organizational Form
Proposal of Web Browse Information Reuse and Search Interface
Proposition for a User-Oriented System Requirements Definition Method Using Visual Representation
Development of a Programming Language and Environment Specializing in Game Description
Development of Trade Finance EDI Gateway Server System and Demonstration of the Effects of its Implementation
Correlation between IT Strategy and Business Performance in the Banking Business
Value Map-Driven Method of Evaluating Information Systems
Empirical Research on a Process Integration Model for the Financial Business

Database Design and Management Strategies
With the rapid advancement in computer usage, use of databases for strategic purposes has progressed dramatically. Knowledge of database fundamentals is a must for any manager, from top executive level to operational level. Words such as Database Marketing, Data Mining, and Data Warehousing have become buzz words among business people recently. In this course, students learn the fundamentals of database theory. They also explore existing databases and then design, create, and build a user interface in a database project of their choice while learning a popular database software tool. Samples of recent student projects have been in databases developed for e-commerce, finance management, human resources management, and property management.

Marketing Strategy
Effective strategy is a necessity whenever there is competition. Strategy has been a topic of study for centuries, and the basic principles remain essentially unchanged. This course examines the basics of classic military and other strategies and applies the concepts in cases of marketing problems companies are facing today. Cases focus on some of the world’s biggest companies facing some of the world’s biggest competitive opportunities and threats. We also examine problems of small companies that are fighting for supremacy in a world where suppliers are under ever-intensifying pressure to cut costs while increasing product quality and service. In addition to case study, students compete with each other managing simulated global companies, focusing on finding and keeping competitive advantage in a changing world.

Marketing Management

This course introduces students to marketing decisions, decisions that are born of competition and form the core of business activity, such as: (1) What are we going to sell?
(2) What customers will we target?
(3) How can we convince them of our product’s value?
(4) What price will we charge?
(5) What is our competitive advantage?

The focus in the first part of the course is on the role of marketing in business, the guiding principle of value creation, and marketing analysis.
Analysis covers consumer and institutional buyer behavior, and the role of the market and competitors in marketing strategy, including market segmentation. In the second part of the course, we concentrate on how elements of the marketing mix interact with the environment to create competitive advantage. Topics include product development and positioning, pricing, promotion, advertising, sales and distribution.

Faculty of Economic at The University of Tokyo

4038: Marketing Science
Summer Abe
Recent advances in CRM and One-to-One Marketing using Marketing Science models are introduced. Reading includes articles from Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Marketing Letters.

Faculty of Economic at The University of Tokyo

3307: Marketing
Winter Taguchi
This lecture examines the role and management process of marketing. It also focuses mainly on marketing management in terms of customer and competition analysis. The importance of building and retaining relationships with customers is a theme that runs throughout this lecture. Topics include the historical development of marketing, marketing management process, market segmentation and targeting, competitive strategy and positioning, marketing mix, Japanese market and consumer behavior, brand and OEM, service marketing, and business marketing.