MBA Online

Service Marketing (EKM 3110)

This course examines the differences between the marketing concept for services and tangible goods. It explains the relevant three main models for the service marketing activities; service triangle, service marketing mix and gaps model from the service quality. With special reference to these models, students are expected to analytically investigate challenges faced by service firms and hence to be able to develop services marketing strategies and tactics for gaining competitive advantage. The objective of this course is to provide students with an understanding of decision-making processes performed by marketing managers in service firms. Students are expected to acquire basic knowledge to assist decision making related to: managing consumers’ expectations and perceptions; efforts of building consumer relationship and service recovery; efforts of collaborating strategies with design and service standards; efforts of developing service performance, service promises, and minimizing service gaps.

Marketing Communication (EKM 3114)

This course introduces basic concepts of promotional mix and integrated marketing communications. It analyzes the situation faced by communication planners to develop communication strategies, conduct promotional methods and strategies through which organizations can communicate with both its internal and external audiences. The main goals of the course is to provide an understanding of the basic concepts of promotional mix and integrated marketing communications, as well as the planning and execution of marketing communication decisions.

FB2909 Sports for All - Tennis

Course Aims & Objectives:
The aims of this course are to promote students’ interest in playing tennis as a life-long pursuit, to encourage attainment and appreciation of good performance standards in tennis and to promote health and fitness. Upon completion of the course, students should be able to:
develop the basic skills of tennis
apply the basic rules and method of scoring
demonstrate good sportsmanship and co-operation
develop an appreciation of the game
develop an active life style and enhance health and fitness through regularly participating in tennis activities.

Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
General knowledge on the game of tennis, e.g. safety measures, facility and equipment, terminology, proper etiquette. Basic fundamental tennis skills like methods of gripping, forehand and backhand strokes, services, volley, smash & lob. Application of tennis basic skills in game situations. Footwork and body movements related to basic strokes. Tactics in playing a singles game. Rules and regulations for umpiring the game.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Practice Skills, Theory, Tutorial

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment; Attendance not less than 80%
Grading pattern: Pass/Fail

FB2908 Sports for All - Squash

Course Aims & Objectives:
The aims of this course are to promote students’ interest in playing squash as a life-long pursuit, to encourage attainment and appreciation of good performance standards in squash and to promote health and fitness. Upon completion of the course, students should be able to:
acquire the basic skills of squash
apply the learnt skills in competitive situation
demonstrate knowledge of the rules, scoring as well as officiating
improve the students’ state of health & fitness through the game of squash
demonstrate good sportsmanship and co-operation
develop an appreciation of the game

Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
General knowledge on the game of squash, e.g. safety precaution, rules and regulation, equipment and court dimension, terminology and proper attire. Basic squash skills like grip, swing, service, forehand and backhand strokes. Footwork movements related to basic strokes. Tactics in playing squash. Rules and regulations for officiating squash.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Practice Skills, Theory, Tutorial

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment; Attendance not less than 80%
Grading pattern: Pass/Fail

FB2906 Sports for All - Volleyball

Course Aims & Objectives:
The aims of this course are to promote students’ interest in playing volleyball as a life-long pursuit, to encourage attainment and appreciation of good performance standards in volleyball and to promote health and fitness. Upon completion of the course, students should be able to:
develop the basic skills of volleyball
apply the basic rules and method of refereeing and scoring
demonstrate good sportsmanship and co-operation
develop an appreciation of the game
develop an active/lifestyle and enhance health & fitness through regularly participating in volleyball games

Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
General knowledge on the game of volleyball, e.g. safety measures, facility and equipment and terminology. Basic fundamental volleyball skills such as footwork, stance and ball senses. Application of volleyball basic skills of passing, serving, spiking and blocking. Basic offensive and defensive formations. Application of simple offensive and defensive tactics in game situation. General hand signals for refereeing. Rules and regulations for umpiring a game of volleyball.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Practice Skills, Theory, Tutorial

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment; Attendance not less than 80%
Grading pattern: Pass/Fail

FB2904 Sports for All - Badminton

Course Aims & Objectives:
The aims of this course are to promote students’ interest in playing badminton as a life-long pursuit, to encourage attainment and appreciation of good performance standards in badminton and to promote health and fitness. Upon completion of the course, students should be able t

1. develop the basic skills of badminton
2. apply the basic rules and method of scoring
3. demonstrate good sportsmanship and co-operation
4. develop an appreciation of the game
Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
General knowledge on the game of badminton, e.g. safety measures, facility and equipment, terminology, proper etiquette. Basic fundamental badminton skills like grips method, services, forehand and backhand strokes. Application of badminton basic skills of high clears, smash, drop and net treatment. Footwork movements related to basic stokes. Tactics in playing singles and doubles game. Rules and regulations for umpiring a game of badminton.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Practice, fitness testing and theory

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment
Grading pattern: Pass/Fail

FB2903 Sports for All - Social Dance

Course Aims & Objectives:
The aims of this course are to develop students’ interest in social dance as a life-long pursuit, to enhance their social skill and to promote health and fitness through the activities. Upon completion of the course, students should be able to :
demonstrate good ballroom etiquette
demonstrate knowledge of the basic steps : some variations, styles of Waltz, Cha-cha-cha, Rumba, Twist and Rock’n Roll
develop sense of rhythm, body control, balance and an appreciation of development and form.

Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
Introduction of social dance. Good dance etiquette. History of social dance. Recognition of music. Types and terminology of dances : Waltz, Cha-cha-cha, Rumba and Twist and Rock and Roll. Variations of the dances.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Practicum and theory

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment
Grading pattern: Pass/Fail

FB2901 Health & Fitness - Aerobic Dance

Course Aims & Objectives:
The aims of this course are to promote health and aerobic fitness through participation in aerobic dance, to arouse students’ awareness of healthy lifestyle and to enhance their quality of life. Upon completion of the course, students should be able t

1. arrange regular aerobic workout based on their own needs
2. achieve or maintain a good state of cardiovascular fitness
3. enhance muscle toning and possess good body alignment
4. employ good eating habit

Units: 1

Level: B2

Medium of Instruction: English

Keyword Syllabus:
Introduction to choreography of High-Low Impact and Step Aerobic Dance. General concept of physical fitness. Healthy eating, physical activity and weight control. Postural awareness exercise. Cardiorespiratory function test and skinfold test. Aerobic workout.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Aerobic workout, fitness testing and evaluation and theory teaching

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 20% Coursework; 80% Practical Assessment
Grading pattern: Pass/Fail

FB2800 Corporate Learning Consortium: Business Problem Solving

Course Aims & Objectives:
The Corporate Learning Consortium is a venue whereby business students meet with senior and middle managers of different fields and to learn from these experienced practitioners their ways of resolving problems. Different companies of different fields will have their own culture of problem solving and contingency measures to handle crises. All these are the precious skills students need to learn and accumulate in their work upon graduation. The Consortium will provide students with a peek of real life work experience and prepare them for their future challenges through attending seminars hosted by the company members. The idea of outreach education will definitely supplement classroom teaching and learning.

Units: 1

Level: B2

Keyword Syllabus: Nil

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Seminars/Case Work

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 100% Coursework
Grading pattern: Pass/Fail

The HKUST MBA curriculum is designed to develop your ability to operate successfully in a global economy, and manage effectively in the Asian context. There are two main components: required cores (~60%) and advanced electives (~40%). We also provide three areas of concentration for those who want to specialize.

Required Cores
The required cores cover areas in Accounting, Economics, Finance, Marketing, Operation Management, Organization Behavior, Strategy, Communications, Business Laws and Ethics. They are arranged in three tiers - foundation function, and integration - to provide a foundation for further study in chosen areas.

Advanced Electives
Advanced electives comprise over 40% of the HKUST MBA curriculum, allowing participants to strengthen their expertise in particular areas of interest.

Approximately 50 electives are offered each year. A mix of full-time, part-time and exchange-in participants take electives together to encourage integration and experience sharing. Students joining the international exchange program can take electives in partner schools and transfer credits back to HKUST.

Concentrations
We provide three optional concentrations for those who want to specialize in China business, Financial Services, and IT Management. Students interested can apply for a specific concentration by fulfilling credit requirements with the relevant electives.

Course Delivery and Assessment
Course delivery methods range from lectures, discussions, seminars and case analysis to simulation, individual and group projects and presentations. Assessment may include class participation, individual assignments, group projects and presentations, quizzes and exams, depending on the nature of the course. Faculty members select the appropriate mix of delivery and assessment for the best teaching results.