Mobile Business Strategies Course of E-Biz at Business School IUJ
Mobile Business Strategies
The Internet and the World Wide Web are changing rapidly in terms of intelligence, interactivity, and the mobility of the applications. Developments in the mobility dimension allow many users to connect to the internet through mobile phones, PDAs and other mobile devices. Starting from mobile commerce technologies, services and business models, the course moves into developing strategies for enterprise-wide businesses. It presents developments on the web in terms of mobility, covering topics such as mobile Internet technologies and businesses, m-business value chain and business models, privacy, security and mobile payment issues and how these can be used for mobile-Internet enabled businesses. At the end of this course, students will be equipped with knowledge of mobile internet technologies and how strategies can be developed for successful mobile businesses.