Design and Creativity Course of MBA at Hitotsubashi University
ICS , Graduate School of International Corporate Strategy
[Term 4] Design & Creativity (T. Kamegai) (2009/Term 3&4 (Spring&Summer))
Learning how to be creative is one of the great managerial challenges in the Knowledge Economy. What was once central to companies – price, quality, and much of the left-brain, digitized, analytical work associated with explicit knowledge – is being shipped off to developing countries. The new core competence is increasingly becoming the right brain that smart companies are harnessing to generate top-line growth. The challenge is no longer just making assembly lines run more efficiently, but creating consumer experiences, not just products, and reconceiving entire brand categories, not just adding a few more colors.
Companies are beginning to realize that design is often the path to innovation as well as the source of competitive advantage. Apple and Samsung are recent cases in point. In these creative companies, design is starting to play a key role in connecting with their customers’ emotions, linking R&D labs to consumer needs, recalibrating employee incentives to emphasize creativity, and constructing maps that show the path to innovation. These creative companies mastered a new design thinking and created products that address consumers’ unmet, and often unarticulated, desires. They built an innovation DNA and culture that bring about high success rates, routinely beating competitors.
Course Structure
The course is structured to empower your creative mind by learning the following:
(1) Strategic approaches to create great design
(2) Synergy of visual images and touch/feel
(3) Building creative relationships with others
Teaching Method
The course will be based on “learning by doing.” We will engage in projects and activities that will make use of both your mind and body.