e-Marketing E-Biz Course at Business School IUJ
e-Marketing
Today, more than one third of the world’s population owns a mobile phone, most of which are capable of accessing advanced data services. And as the mobile platform converges with other communications media including the PC Internet and Fixed Line telephony, we are entering a world in which consumers are always connected, and growing more advanced in their technical capabilities and more demanding in their expectations of those companies whose products and services they choose to consume. This course begins by first introducing students to the current state and future trends related to information communication technologies and the many marketing challenges that such advancements bring. Through explorations of best practices in Japan and in other regions of the world, students will gain a first-hand understanding of the skills necessary to capitalize on these trends, rather to fall victim to them. Finally, in partnership with senior executives of actual companies facing challenges in this area, students will develop strategic marketing plans that integrate the concepts presented in class, gaining the individual capability to analyze, develop and implement marketing strategies that will enable these organizations to truly thrive in today’s hyper connected world.