MBA Online

Marketing Management

This course introduces students to marketing decisions, decisions that are born of competition and form the core of business activity, such as: (1) What are we going to sell?
(2) What customers will we target?
(3) How can we convince them of our product’s value?
(4) What price will we charge?
(5) What is our competitive advantage?

The focus in the first part of the course is on the role of marketing in business, the guiding principle of value creation, and marketing analysis.
Analysis covers consumer and institutional buyer behavior, and the role of the market and competitors in marketing strategy, including market segmentation. In the second part of the course, we concentrate on how elements of the marketing mix interact with the environment to create competitive advantage. Topics include product development and positioning, pricing, promotion, advertising, sales and distribution.

MFIN6003A
Derivative Securities
Chang, Eric C.
General Information
Futures and options contracts are among the most actively traded derivative instruments. They are utilised either to earn a leveraged gain or to reduce portfolio risks. This course will provide basic concepts on the market structure, trading and hedging strategies, and the pricing of the actively traded instruments. Using arbitrage arguments, we will develop the binomial model, the Black-Scholes options pricing model, and several extensions of the Black-Scholes model. We will discuss the intuition behind the principle of risk-neutral valuation and the concept of equivalent martingale probabilities. We will apply the concepts to design and price some popular OTC products such as equity-linked notes, yield-enhanced notes, and principal guaranteed funds. We will discuss the risk exposure implications to risk managers with the presence of the model misspecification problem in trading strategies such as dynamic hedging, index arbitrage and programme trading. We will also consider stock index and foreign currency derivatives.

Cooperative Economics (EKU 2145)

Description

The course focuses on cooperation in economy and building a cooperative economic networking that integrates political and economic factors.

Topics

Collaboration for cooperation, factors of cooperation, solidarity of humanity, democracy and the desire to prosperity in a cooperative economic network.

Objectives

Provide students with essence, methods, and principle of cooperation in order to contribute to the development of cooperation in Indonesia.

Education Characteristics of MPM Center:
On one hand, we give prominence to the education on the principles and methods of modern project management (rather than the traditional project management);
On the other hand, emphasize the targeted education and training methods facing different industries or professions, including Investment, Technology, Research and Development Projects, IT projects and Loans, etc.

Operational Mode of MPM Center:
1. Carry out the Double-Tutors System (school instructors and enterprises instructors), which ensures a high level of teaching faculty;
2. Stick to the principle of combination between theory and practice by emphasizing the actual operation;
3. Actively carry out the international exchanges so as to meet the requirements of the international practice;
4. Implement thoroughly a comprehensive cooperation between the enterprises and the school;
5. Integrate the resources to ensure the master education quality of project management and engineering.

The Purposes of MPM Center:
We hold the belief to serve the community, serve the enterprises and serve the students, training the qualified personnel in modern project management for the knowledge-based economy in China.

We devote to developing the Master education on Project Management and Engineering into a practical base to cultivate the qualified senior project management talents for the government, enterprises and modern society. Meanwhile, we aim to develop a cradle and build a bridge to train the new managers under the knowledge-based economy, where the senior management talents could realize their ideals and the great causes.

Renmin University of China recruits MBA students in each autumn and spring based on standards of RUC (in principle, we only recruit qualified applicants who take the RUC as their first choice). We recruit 120 students in spring and 350 in autumn (including teaching branches in other cities).