MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Accounting
Course Code : CMEA3226
Course Title : Advanced Accounting Information Systems
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : Pass CMEA2216 Accounting Information Systems
Learning Outcomes : At the end of this course, student should be able to:
1. Describe the accounting information systems development life cycle.
2. Analyse alternative system development methods.
3. Examine current issues in accounting information systems
development.
4. Apply project management techniques in developing accounting
information systems.
5. Demonstrate the usage of a project management software.
Synopsis of Course Contents : System Development Life Cycle (SDLC) and its objectives are discussed
followed by analysis, design, implementation and operation. Alternative
methodologies in systems development are discussed. These include
prototyping, end-user computing, etc. Current issues in accounting
information systems and advanced technologies information systems will
also be covered. Students will also be required to apply MS project.
Assessment : Continuous Assessment: 40%
Final Examination : 60%

Project Management
Faced with emerging challenges and opportunities, organizations launch projects to formulate and implement responses. Such responses often occur as product innovation, process innovation, or other forms of acquiring new organizational capabilities. More generally, projects are a means of managing transition, particularly of a discontinuous nature. This course will examine concepts, techniques and perspectives of project management, with focus on product innovation and IT-driven, large-scale process innovation. The course will also give an overview of the Project Management Framework developed by the Project Management Institute.

Database Design and Management Strategies
With the rapid advancement in computer usage, use of databases for strategic purposes has progressed dramatically. Knowledge of database fundamentals is a must for any manager, from top executive level to operational level. Words such as Database Marketing, Data Mining, and Data Warehousing have become buzz words among business people recently. In this course, students learn the fundamentals of database theory. They also explore existing databases and then design, create, and build a user interface in a database project of their choice while learning a popular database software tool. Samples of recent student projects have been in databases developed for e-commerce, finance management, human resources management, and property management.

Faculty of Economic at The University of Tokyo

5052: Credit Risk Modeling
Winter Bohn
This course focuses on quantitative techniques used to model credit risk. In particular, we will discuss both structural and reduced-form models used to estimate default probabilities and loss given default. These fundamental model components will serve as the foundation to explore credit risk assessment, corporate debt valuation, credit derivative valuation, correlation estimation, and credit portfolio management. Emphasis will be placed on model building, model validation, and interpreting model output. Students will be required to do some high-level programming in a package such as Matlab. Some empirical testing exercises will also be part of the project work. This course will be taught in Japanese. Homework and project will be submitted in English.

ICS , Graduate School of International Corporate Strategy

[Term 4] Brand Management (S. Akutsu) (2009/Term 3&4 (Spring&Summer))

This is an advanced marketing elective course that focuses on the development and implementation of brand management. Managers in charge of a brand(s) face many challenges, such as (1) developing brand strategies that synthesize internal resources and competitive strategy, (2) clarifying brand philosophies, (3) generating and motivating brand identities, (4) understanding the brand images of key customers in depth, (5) communicating brand identities effectively with customers, (6) designing a comprehensive brand architecture, (7) developing and implementing brand building programs, (8) evaluating brand’s value conceptually and quantitatively, and (9) managing brands over time and across cultures.

The goal of this course is to provide students with concepts, theories, models, and methods that will help resolve these challenges. It is complementary to the database-marketing elective as it places more emphasis on concepts and theories, while the database-marketing course stresses empirical methods and quantitative data analysis.
Course Structure

In the first class, the course overview is provided. Fundamental questions concerning brand are discussed such as (1) what is brand, (2) why it is important, (3) to whom it is important, (4) when it is important, (5) where it is important, how to build it, and who should be in charge. Guidelines for the group project are also provided.

Thereafter, the course is structured in three modules. The first module introduces key concepts and models of brand management. In particular, it closely examines different conceptualizations of brand equity and brand identity. Insights and implications each conceptualization conveys, as well as other related concepts, are discussed. A variety of measurement models and scales of brand equity are also introduced.

The second module covers the basic models of brand strategy and branding, as well as their relationships with organizational capabilities and market opportunities. Organizational capabilities of brand building are identified and their roles are discussed. Akutsu and Ishida’s Context Branding Model is introduced as a frame of branding that has been developed and proven in the Japanese and other overseas markets.

The third module covers brand portfolio strategy and other advanced topics of brand strategy and branding. David A. Aaker’s Brand Portfolio Model is introduced and its relation to Context Branding Model is discussed. Other topics include branding nations and branding in Asia.
Teaching Method

While this course consists primarily of case discussions, lectures, videos, and guest speaker sessions are combined to effectively teach both theory and practice. Due to the nature of this advanced elective course, students are expected to enthusiastically prepare for and participate in the class. Students have an opportunity to present the outcome of their group project in a later session.

4 Success Skills Courses:
Business Communications (half course)
Business Law and Ethics (full course)
Creativity and Business Innovation (full course)
Leadership (half course)

9 Core Knowledge Courses:
Accounting for Business Decisions
Managerial Economics
Decision and Risk Analysis
Corporate Finance
Organisational Behaviour
Strategic Marketing Management
Strategic Information Systems
Competitive Strategy
Global Economy

Electives :

Any six electives under the following five categories, with two electives to be taken at HKU and four electives at CBS/ LBS (Students in the China Focus Stream will take all six electives in Hong Kong and/ or Shanghai):
China and the Global Economy
Entrepreneurship and Innovation
Finance
Services and Marketing Management
Technology and Operations Management

Apart from those listed on our MBA website under ‘courses offered’, the following courses are new electives to be offered in 2008/09:
China Business Environment
Doing Business in China
Investment
Multinational Corporations
Strategies in Uncertainty and Change Management in China

1 Capstone Project

Throughout their course of studies in the China concentration, our full-time MBA students are required to form teams and solicit short-term ‘capstone’ projects with business organisations and enterprises in Hong Kong, China, and even throughout the region. Under the supervision and with the advice of the Faculty, students can integrate theories and technical knowledge gained in the classroom with their practical applications in real-world business environments. The capstone project is expected to begin in spring every year and will be completed by August as a graduation requirement. In previous years, HKU MBA students have successfully completed projects with Nike, Financial Times, Mercedes Benz, Samsung, Maxim’s Group, etc.

Total no. of courses: 18 full courses

Course Exemption and Advanced Standing

‘Exemption and advanced standing of up to four courses may be granted if a candidate can produce evidence, such as transcript and course syllabus, that a course is equivalent in content to another course elsewhere for which a satisfactory grade has been obtained or is holding relevant professional qualifications. Unless explicit approval is given, no credits will be given for the exempted courses or advanced standing granted. Candidates will be required to take alternative courses in lieu of the exempted courses. Please contact the MBA Programme Management Office for details upon application.’

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Project Management (EKM 3304)

This course identifies the tools and techniques in problem solving associated with bringing projects in on time and within an established budget. Discussion will include topics such as project scheduling, PERT/CPM, resource leveling, team dynamics and cost estimates. The course objectives are (1) to enable students to explain the concept of virtual organization of project management, design a system for a given manufacturing, service or program which meet the criteria of POM, (2) to enable students design a temporary organization and the negotiation/contract arrangement for a project or program, (3) to enable students to identify and differentiate strategic decisions from tactical decisions in project management, and (4) to implement the concepts of TQM, re-engineering, benchmarking, core competence, and ISO in the international bidding process for projects or programs in order to establish capability-based competition.

University of Guam

Students on non-degree status may take any graduate level public ../administration course; however, no more than twelve credits may apply towards the degree program. Students with a non-degree status may not enroll for PA690, Special Project or PA695, Thesis.

University of Guam

Elective Courses
Case Studies in Management
Advanced Topics in International Business
Introduction to Research
Organizational Behavior and Theory
Moral and Social Responsibility of Organizations
Special Project

Zhejiang Gongshang University (ZJGSU)

Programs for Bachelor Degrees:
Business Administration,
Marketing Management,
Human Resources Management,
Project Management