MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2322
Course Title : Legal Aspects of Banking
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Discuss the fundamental principles relating to the legal relationship,
the duties and liabilities of the banker and customer.
2. Explain the legal principles of lending and the concept of letter of
credit.
3. Differentiate the conventional and Islamic banking in Malaysia.
4. Discuss recent legal developments relating to the banking industry in
Malaysia.
5. Analyse and suggest alternative solutions to a given banking problem.
Synopsis of Course Contents : This course will cover the history and development of the banking system
in Malaysia and the role of the Bank Negara Malaysia, the relationship
between banker and customer, the types of account holder, negotiable
instruments and cheques. This course will also discuss the principles
and products of Islamic banking, banker’s securities and letters of credit.
Last but not least, there will be discussion on the recent legal developments
relating to the banking industry.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2321
Course Title : Applied Financial Planning
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to;
1. Identify the concept of financial planning, and its impact on individual
life cycle.
2. Demonstrate ability to use financial statement analysis to evaluate
individual’s financial strengths and progress.
3. Illustrate understanding of the budgeting process, cash management,
tax planning and its relationship to the financial planning and individual
retirement.
4. Demonstrate understanding of alternative investments (insurance,
property, liability, health, and life insurance) available and the major
factors impacting the return on these personal investments.
5. Assess the benefits associated with proper estate planning, such as
discussion of wills and trusts, and asset protection techniques from
probate, long term care and estate taxes.
Synopsis of Course Contents : This is a comprehensive financial planning course and will focus on the
final three stages of financial planning which are income tax planning tax
planning, retirement planning and estate planning.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1103
Course Title : Management Information Systems
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, student should be able to:
1. Describe concepts and issues pertaining to information systems.
2. Discuss the use of information system in business organisation.
3. Analyze the advantages and disadvantages related to information
systems and technology in organisation.
4. Evaluate the appropriate IS solutions available to solve business
problems.
5. Apply the appropriate IS in organisations.
Synopsis of Course Contents : The course focuses on the usage of information technology in business
enterprise. The course will discuss how companies use information
systems applications to coordinate activities, decisions, and knowledge
across the enterprise and thus create business value for both customers
and suppliers. Supply chain management, customer relationship
management, and knowledge management in addition to enterprise
systems that firms use today to achieve digital integration will also be
discussed. Appropriate real world issues and group projects will enhance
student learning in providing an insight to solving real world information
systems issues.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

College of Graduate Study in Management at Khon Kaen University

900 774 Marketing Communication and Promotions
Behavior and brand concept & positioning. Relationship between promotion mix i.e. advertising, public relations, personal selling and sales promotion and consumer behavior in modern marketing system. The process of communications apply in marketing management, analysis of consumer.

Graduate School of Management at Ritsumeikan Asia Pacific University (APU)
Investment and Security Analysis
Topics addressed in this course will include the structure and operation of securities markets, the relationship between security value and the macro-investment environment, and investment policies for individual and institutional investors. Patterns of risk and return will also be presented, together with methods for valuation of investment products.

Customer Relationship Management
Many corporations aim to create and sustain profitable customer-centric businesses. Internet technologies enable businesses to acquire and manage useful customer related information. After introducing the fundamentals and strategic importance of CRM, this course extends to how companies evolve to establish eCRM. It also introduces a conceptual framework and the techniques for Business Intelligence such as data mining. The students will be able understand how to turn customer information into effective and efficient communication and decision making processes creating value via Business Intelligence.

Faculty of Economic at The University of Tokyo
4302: Information Network
Summer Nojima
In this lecture the role of Information Technology (IT) in company management will be discussed. One of the aims of this course is for undergraduate students to gain a basic comprehension of information management theory. We will review the history of the relationship between IT and company management chronologically. Company case studies in the IT industry will also be included in this lecture.

ICS , Graduate School of International Corporate Strategy

[Term 4] The Information Economy (R. Davies) (2009/Term 3&4 (Spring&Summer))

Advances in digital technologies and network services continue to fuel expansion of the information economy. Epitomized by companies such as Amazon, Google, Yahoo!, eBay, Apple, Microsoft, Nokia, NTT DoCoMo, Sony, and Nintendo, the information economy is at the leading edge of new business models for selling products and services, with and without analogues in the traditional economy.

At the center of this evolution are software platform ecosystems, consisting of constellations of mutually dependent communities of businesses and consumers with a symbiotic relationship to one another that create value through the coordinated efforts of their members. Analysis of the underlying economics of these ecosystems provides important insights into business models, product design, pricing structures, and competitive dynamics, as well as the variable nature of the upstream and downstream integration of software platforms with hardware manufacturers, content providers, application and middleware developers, and end users.

These developments have also given rise to profound changes in the retail market, both traditional and virtual, as exemplified in Long Tail economics. The most successful Internet businesses today are capitalizing on new digital technologies that drive demand down the Long Tail distribution curve and create markets of infinite choice for consumers. By applying principles from economics, history, and business analysis to case studies and other media sources, this course aims to identify the fundamental trends that are shaping the information economy, forming new industries, transforming others, and often sweeping away old ones in a wake of “creative destruction.”
Course Structure

The course begins with introductory lectures on (1) the Long Tail, which currently manifests itself largely as an Internet phenomenon, and (2) the underlying features of software platform ecosystems. By mapping these ecosystems, we will discover important principles that influence pricing, design, organization, and the governance of businesses operating in the information economy. Subsequent lessons apply these principles to detailed analyses of some of the most prominent platform-based industries today, including personal computers, smart phones, video games, and digital media (music, movies, and books), identifying sustainable business models and the key technological drivers and revenue streams that lead to profitability. Following an investigation into issues involving copyrights in cyberspace, the focus shifts to an examination of business models that underlie Web-centric services, such as search and advertising, online auctions and payment systems, e-tailing, and social networking. The choice of cases, articles, and topics is updated each year. In the past, the course included cases on Apple iPod/iTunes, Electronic Arts, NetFlix, BitTorrent, Google, Amazon, eBay, NTT DoCoMo, Mobile Felica, and LinkedIn.
Teaching Method

The course will be taught using interactive lectures and class discussions based on assigned cases and other readings. There will be a midterm paper and an in-class final examination (open book), requiring focused analysis of specific industry trends and business models that will allow students to apply insights discovered in class and formulate their own views.

ICS , Graduate School of International Corporate Strategy

[Term 1] Marketing (Y. Fujikawa) (2008/Term 1&2 (Fall&Winter))

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Everything else is an expense.” (Drucker 1954)

“Marketing is much too important to leave to the marketing department …In a truly great marketing organization, you can’t tell who’s in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer.” (David Packard, in Kotler 2003)

Marketing, which takes customers’ perspectives to heart, is so fundamental to business success that it should not be delegated to marketing specialists alone. Marketing should be the job of everyone throughout an organization, and the skills peculiar to marketing are required of business professionals in all careers. This required course, therefore, views marketing as a broad, general management responsibility and exposes future business leaders to marketing challenges in a variety of settings: B2C and B2B, product and service, for-profit and not-for-profit, entrepreneurial and established, and East and West. We will discuss the role of marketing in organizations as well as explore its relationship to other business disciplines.
Course Structure

The course views marketing as a process by which a firm creates, delivers, and sustains value with respect to key stakeholders: company, customers, competitors, and collaborators. Reflecting this notion of marketing as a process of managing value, the course is structured as follows:

Module 1 defines value from customer’s perspective, and introduces a few, overarching frameworks and tools of the course, such as SWOT for situation analysis, 4Cs of marketing strategy, and 4Ps of marketing tactics. Module 2 lays out a basic approach for creating value; topics such as buyer behavior, market research, segmentation, targeting, and positioning are discussed. Module 3 focuses on managerial skills and concepts for delivering value; topics include marketing mix issues, such as product, pricing, places (channels), and promotions (communications). Module 4 moves on to examine marketing strategies for sustaining value; relationship marketing issues, such as customer acquisition, retention, and lifetime value are discussed. Module 5 puts it all together to examine implementation challenges, such as social marketing and international marketing.
Teaching Method

The primary teaching approach is the case method. There is no right or wrong answer to case discussions. More accurately, there is no single right answer, but many viable answers. What matters is for you to take a specific position among alternative courses of action and articulate, support, and defend your argument. For this goal, your participation in the case discussion starts with completing the online poll before coming to class. The substantial learning then takes place through in-class interaction with your fellow students and the instructor. Students are expected to prepare a case for each session along the discussion questions provided by the instructor before class meets.

Cases discussions will be supplemented by occasional group exercises, mini lectures, videos, and other materials.

ECON6035
Political Economy of Economic Policy
General Information
This course studies the relationship between the state and the market economy, especially highlighting the costs and benefits of economic policy interventions. Topics include: the economic value of the rule of law, property rights and institutional change, promoting competition and regulating markets, rules versus discretion in monetary, fiscal and exchange rate policy, and regionalism versus federalism. Selected case materials based on historical and contemporary examples will be used in classroom discussions, including international examples with emphasis on Hong Kong, China and Asia.
ECON6036