Marketing Research
Systematic planning, implementation and analysis of market research surveys will be presented in this course, which will include training in market testing, sales projections, evaluation of promotional campaigns, etc.
Product Development Strategy
Product development is vital to ongoing business growth. Students will learn to develop strategies to respond to the changing needs of consumers, new technology, product lifecycles, and intensified competition at both domestic and international levels. The processes of concept development, product creation and market testing will be examined, and product development will be examined within a comprehensive business strategy approach.
Production Management
An introduction to business administration practices aimed at increasing productivity. Management processes in relation to operations research, demand estimates and production planning, stock control, quality control, and materials management.
Information Technology Management
This course will explore the role of information technology (IT) in a corporate environment, and its potential for revolutionizing corporate management. Students will be introduced to methods for e-business planning and gain practical skills in developing an e-commerce site.
Supply Chain Management
Supply Chain Management is the multi-stage product distribution network which deals with the management of goods and information. Due to increased global competition and the advancement of information technology the majority of companies are using new strategies to cut costs and increase their responsiveness to the marketplace. This course will provide the tools and knowledge, which is necessary in the development, implementation and sustainment of these strategies which combat the various problems of supply chain management.
Entrepreneurship and New Business
An introduction to strategies for management of new business from an innovation viewpoint. Case studies in new business will be used to develop skills in proposing new ideas, screening, feasibility studies, and ultimately production of a complete business plan. The concept of entrepreneurship and practical skills for running a new business will be presented in this subject. Students will gain an understanding of the roles of entrepreneurial managers in developing new business opportunities and creating new management practices.
Strategy of Technology
Students will master creative strategies to manage innovation in order to lead R and D to business development and strengthen competitiveness. Case studies and discussions will be used to enhance understanding, application and analysis of key issues.
International Political Economy
Differing levels of greed for money, hunger for power, and laziness are key characteristics of all humans. On a group level, these individual characteristics interact to determine the political and economic nature of how people live. When there is more than one group of people, political economy becomes international. This course is designed to make international political economy, a seemingly dull, complex and irrelevant subject, exciting, simple and useful to everyone. Candidates for this course need only to be human beings to develop a sophisticated understanding of the interaction between economics and politics on a global basis. No prior economic knowledge is required. Nor is previous knowledge of political science. This course is open to both MBA and other master degree students.
Business Law and Ethics
Students will be introduced to legal and ethical issues for business management in a variety of contexts: structuring and implementing international transactions, organizational forms for corporate entities, legal regulation in international business, and dispute resolution.
Human Resource Management
This course will present human resource management as a source of competence for business. Students will be encouraged to consider the relationships between effective human resource management and marketplace competitiveness. Strategic and international perspectives will be introduced to help students to understand and acquire human resource management skills required for managers in Asia Pacific region.