MBA Online

Strategic Entrepreneurial Growth

International Business Management focuses on the strategic management of firms engaged The course explores the opportunities and challenges that are involved with entrepreneurial growth. It will provide students with a series of concepts, frameworks, and tools that can be used to manage starting and growing an entrepreneurial business and to anticipate and deal with the challenges that accompany those entrepreneurial activities. Topics include identifying opportunities, assembling resources, preparing the organization for growth, and formulating growth strategies. In this process, the course examines the various growth issues confronting new ventures over their life cycle as well as the challenges faced by rapidly growing companies such as managing expansion with limited resources, delegating responsibilities, creating a shared vision, establishing an effective organizational culture, and professionalizing the business, while maintaining the entrepreneurial spirit and flexibility. This course is particularly useful to students who are interested in starting and growing their own businesses, those who want to manage growth in existing companies by crafting strategies based on opportunities, and those who intend to consult to growing new ventures.

Faculty of Economic at The University of Tokyo

4523: Topics on Japanese Industry (Beer and other Alcoholic Beverages Industry)
Winter Maruyama
In this series of lectures, we will describe a variety of the beer and other alcoholic beverages industry, including its history, business structures and latest developments. Major items are as outlined below:Brief Overview of Alcoholic Beverages Industry and Features of Its Markets; History of Beer; Manufacturing; R&D; Marketing; Distribution; Sales Promotion Activities; Consumer Trends; Human Resources Development; CSR; Challenges and Future Perspectives of the Alcoholic Beverages Industry; etc.