MBA Online

Marketing Communications
Marketing communications covers the basic topic of how a company can get customers to buy, based on convincing them of the value of its product. This includes the use of the four elements of the “marketing communications mix”: advertising, sales promotion, personal selling and public relations. This course covers the role of each element of the marketing mix in each step of becoming a loyal customer, from first hearing of a product, interest, information search, etc. to product purchase and repurchase. We also cover the importance of profitability in deciding on a marketing communications mix, with emphasis on linking costs with the revenues they generate. In this course, students learn the role of communications in strategy, how to develop communications plans based on strategy, how to develop a media plan, and how to track results and analyze those results to determine profitability.

Corporate Finance
The objective of this course is to provide a thorough introduction to the fundamental principles of asset valuation and financing in competitive financial markets. The course examines the important issues in corporate finance from a perspective of financial managers who need to make significant investment and financing decisions. We start with the NPV rule, which leads us to the valuation of debt and equity. We then investigate the efficient market hypothesis and examine the Capital Asset Pricing Model (CAPM) and the portfolio theories in such a market. We also learn to use the NPV rule to justify capital investment decisions. Option pricing will be the last step in our venture into the world of corporate finance. While this course is not designed to teach an abstract mathematical theory of modern financial economics, a basic theoretical understanding of various topics is essential to competent analysis and intellectual discussion. Furthermore, in examining issues in portfolio diversification, knowledge of basic statistics and spreadsheets will be essential and assumed. Prerequisite: Statistics. Co-requisite: Financial Accounting and/or Managerial Economics.

MFIN7021
Corporate Risk Management
5
Li, Zhelei
General Information
This course covers a specific subset of topics in corporate finance including risk management, hedging, capital structure, and liquidity management. The basic idea of the course is that all corporate financial decision-making is some form of risk management. They are centered on notions of asset liability matching and should be well aligned with each other and with management and capital market expectations. The objective of the course is to explain the theory of corporate risk management and to demonstrate some of its real-world applications. In particular, we will describe a 4-step corporate risk management process which includes defining a consistent risk strategy; quantifying market risk exposures; establishing an efficient benchmark and implementing risk strategies. We will also touch upon some recent development in derivative accounting and its implication to corporate hedging.

University of Guam

General Education Component

Students are required to complete fifty-five (55) semester credit hours selected from the University’s General Education Requirements, as found in the Undergraduate Catalog.

The General Education philosophy states, “While courses in one’s major field prepare a student for success in a chosen profession, the General Education program helps prepare one for success in life.” These courses are important to the BBA degree program, particularly in the areas of essential skills, global and regional studies, modern language and the diversity of society. When all BBA degree program components are taken into consideration, approximately fifty percent (50%) are from non-business coursework.

While there are many choices among the General Education courses offered, it is strongly recommended that BBA students include the following courses during their first year of study (note: BA130 and BA110 are prerequisites to several required BBA Foundation courses):
Suggested General Education Courses
BA110
Freshman Composition
Freshman Composition
Fundamentals of Communications
Finite Mathematics
Intro. to Computer Operations
Principles of Economics
English Writing
English Writing
Communications
Mathematics
Statistics/ Computer
Individual & Society

The School intends that its students achieve the following learning outcomes from the General Education Component. Successful students will:
Complete the General Education Program, an important step toward a well-rounded education
Demonstrate essential skills sufficient to communicate clearly and effectively, use information technology for business purposes, and apply conceptual reasoning and quantitative analysis
Understand diversity, as displayed by the knowledge of other languages, cultures and regions. Know the political, social and economic environments in which businesses operate
Take subjects that will contribute to life-long learning in their personal lives and careers.