MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1105
Course Title : Business Communication
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Identify theories, studies, principles, and ways to overcome problems
in a business organization.
2. Apply various written communication methods available in a modern
business organization.
3. Demonstrate verbal and writing skills through individual and group
presentations.
4. Demonstrate awareness on the importance of effective communication
in the business environment.
5. Apply the various research methods and report writing frameworks
that are used in academic research and practical projects.
Synopsis of Course Contents : An introduction to how problems in business organizations are identified
and communication in business is conducted to overcome the problems.
The students shall demonstrate the ability to make individual and group
presentations. The students also shall have the awareness on the
importance of effective communications, able to apply various research
methods and report writing.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3101
Course Title : Business Ethics
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Analyse the important governance and ethical issues that may arise in
business today.
2. Apply the relevant governance and ethical concepts that are necessary
for resolving those issues.
3. Explain the role of company directors in promoting good corporate
governance.
4. Analyse the role of shareholders in promoting good corporate
governance.
5. Analyse the role of regulatory bodies in promoting good corporate
governance.
Synopsis of Course Contents : Issues in corporate governance and ethics are highly topical issues in
today’s world of business. Governance and ethical issues arise in almost
every aspect of corporate life and it is the responsibility of managers to
handle these issues. The objective of the course is to sensitise students
to these governance and ethical issues in organisations and to provide
them with techniques for analysing and resolving those issues. With
growing public concern about the roles of owners and managers and
issues concerning “stakeholder” participation, the course will discuss the
importance of responsible corporate behaviour and good corporate
governance.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3305
Course Title : International Business Management
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Explain the developments of international business in the last 100
years.
2. Explain the impact of globalization and ICT on international business.
3. Analyse the international business environment using the SWOT
analysis.
4. Apply knowledge of the functional approach in business to the
international business framework.
5. Synthesize the internal and external environments of international
business in order to comprehend the business strategies of
multinationals.
Synopsis of Course Contents : This course emphasizes the macro aspects of international business,
particularly the external environmental factors. In addition, it explains
the workings of the multinationals, using the functional approach in
elaborating about how multinationals manage the marketing, human
resource, production and other relevant functions. All these are within
the framework of globalization and the information communications
technology which have impacted international business in the last 50 years.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3101
Course Title : Business Ethics
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Analyse the important governance and ethical issues that may arise in
business today.
2. Apply the relevant governance and ethical concepts that are necessary
for resolving those issues.
3. Explain the role of company directors in promoting good corporate
governance.
4. Analyse the role of shareholders in promoting good corporate
governance.
5. Analyse the role of regulatory bodies in promoting good corporate
governance.
Synopsis of Course Contents : Issues in corporate governance and ethics are highly topical issues in
today’s world of business. Governance and ethical issues arise in almost
every aspect of corporate life and it is the responsibility of managers to
handle these issues. The objective of the course is to sensitise students
to these governance and ethical issues in organisations and to provide
them with techniques for analysing and resolving those issues. With
growing public concern about the roles of owners and managers and
issues concerning “stakeholder” participation, the course will discuss the
importance of responsible corporate behaviour and good corporate
governance.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

College of Graduate Study in Management at Khon Kaen University

900 714 Marketing Management
Current marketing and principles in marketing management; analysis of marketing environment; analysis of consumer market, buying behavior and competition in the market; market segmentation, market targeting and market positioning; development of new market and launching new product; promotion strategy; service strategy; and marketing development.

Product Development Strategy
Product development is vital to ongoing business growth. Students will learn to develop strategies to respond to the changing needs of consumers, new technology, product lifecycles, and intensified competition at both domestic and international levels. The processes of concept development, product creation and market testing will be examined, and product development will be examined within a comprehensive business strategy approach.

Advanced Seminar I, II and III (E-Business Thesis Work)
The E-Biz program at IUJ gives lots of flexibility to the students in completing their thesis work, which is a requirement for graduation in the E-Biz program. Once students get familiar with the program, they will be asked to elect a thesis supervisor. Selecting the thesis topic is one of the most important things in the thesis project. It is expected that students will keep their career objectives in mind when electing a thesis topic, and supervising professor. Though students normally elect professors of E-Biz program as their supervisors, depending upon the career objective, technically they can elect any professor in GSIM as a supervisor.

Thesis work extending over the three terms, including summer time, allows students to do a project that would use their learning at E-Biz and get close cooperation from the supervising professor. A thesis project can produce, for example, a new business plan, a new business idea, a completely new technology, a strategic plan involving technologies, or a comprehensive industry analysis, or competitive strategy. The facilities available to the students, including unlimited access to E-Lab, and the close association with professors at both EBM and MBA program, including the industry experts, give a unique opportunity to produce a truly remarkable piece of work that would help in securing a very successful career after graduation. The three term thesis work accounts for 6 credit hours.

Global Strategy and Organization

This course addresses issues of corporate strategy in the context of ever-increasing global competition. The course is designed to help students understand the nature and functioning of multinational (and typically multi-business) corporations, and fundamental managerial challenges they are facing. The course also aims to help students acquire frameworks and skills to analyze those challenges, and develop broad capabilities for international business management. The course is case-driven, and the cases give students an opportunity to apply concepts and frameworks in identifying and framing strategic challenges in international managerial settings and crafting effective responses to those challenges.

Environmental Supply Chain Strategy

The integration of the environmental issues into the supply chain is becoming increasingly important for firms. Many firms find opportunities to improve environmental performance and reduce cost simultaneously by integrating environmental considerations in their supply chain. Many firms require suppliers to disclose information on environmental performance such as the certification of ISO 14001. This course introduces concepts and practices of environmental supply chain management and strategy. We will review different theoretical approaches in environmental supply chain management and strategy to build our conception foundation on this subject. We will also use case studies to understand how firms integrate environmental considerations into their supply chain. In addition, we touch on the subjects necessary to understand in the supply chain management including ISO 14001, Life Cycle Assessment (LCA), environmental accounting and environmental partnership building. We attempt to understand both theories and practices of environmental supply chain management and strategy through this course.

Planning and Risk Management in Tax Aspects of International Business
This course is designed to provide an overview of various international tax risks and opportunities that affect corporations and individuals in today’s global business environment.
Topics include: (1) International double taxation
(2) Elimination of double taxation
(3) Tax treaty
(4) Transfer pricing
(5) Tax haven taxation
(6) International tax arbitrage and
(7) International tax strategy and planning

The course’s main objective is to raise the awareness of students concerning current international tax issues and planning opportunities which non-tax business person should be aware of when international business is conducted.