MBA Online

Strategy Management

Strategy management involves creating organizations that generate value in a turbulent world over a sustained period of time. It is a management task that involves leadership, creativity, passion, and analysis - building an organization that both generates and responds to change, developing compensation systems to reward staff, devising appropriate structures and systems, competing for funds in global financial markets, and ensuring that necessary resources are developed and allocated to worthwhile opportunities. Strategic management means managing for the present as well as creating change - thinking globally and acting locally - so that the firm continues to prosper in a global, uncertain world. this course will try to lead students to become familiar with the conditions to develop and execute various types of value creating strategies; appreciate the changing contexts when strategizing like type of industry, type of competition and type of customer base; understand what a firm is capable of, where it excels, and which resources and competences do the firm and its members need or actually possess.

The curriculum includes outline of strategic management, different types of strategies and their application rules, corporate philosophy and profit models, external environment analysis, internal environment analysis, the match of strategy & strategy selection, competitive strategy analysis (Industry Structure Analysis, Basic Types of Competitive Strategies, Industry Internal Environment Analysis, Industry Evolvement, Basic Industry Environment and Competitive Strategies Decision), dynamic competitive strategy, strategy implementation (Organizational Structure Design and Functional Strategy), Strategy Evaluation and Control ,the strategy in the future and etc.