MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1109
Course Title : Business Statistics
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Relate basic concepts, approaches and statistical techniques relevant
to business, accounting, economics and management.
2. Acquire skills in presenting, evaluating and interpreting daily problems
in statistical form and proceed to solve these problems using the
approaches taught in the course.
3. Employ various statistical methods used in business and appreciate
the presence of variability in business decision making.
4. Demonstrate awareness and depth of understanding of statistical
reasoning in the context of business environment.
5. Select the appropriate statistical techniques covered will include, Ztests,
T-tests, F-tests, correlation and simple regression. One-sample
and two-sample tests will be covered in dealing with complex
problems.
6. Use the computer (e.g. MS Excel, SPSS & EVIEWS) for data analysis
work.
Synopsis of Course Contents : Topics that will be discussed include definition and uses of statistics,
presentation of descriptive data, concept of probability, discrete and
continuous random variables. Other topics that will be covered include
statistical inference mainly in sampling and hypothesis testing. Common
techniques such as chi-squared test, analysis of variance (ANOVA), linear
regression and correlation will also be discussed.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Marketing Communications
Marketing communications covers the basic topic of how a company can get customers to buy, based on convincing them of the value of its product. This includes the use of the four elements of the “marketing communications mix”: advertising, sales promotion, personal selling and public relations. This course covers the role of each element of the marketing mix in each step of becoming a loyal customer, from first hearing of a product, interest, information search, etc. to product purchase and repurchase. We also cover the importance of profitability in deciding on a marketing communications mix, with emphasis on linking costs with the revenues they generate. In this course, students learn the role of communications in strategy, how to develop communications plans based on strategy, how to develop a media plan, and how to track results and analyze those results to determine profitability.

Decision Models
This half course introduces computer-based models and their use in structuring information and supporting managerial decisions. You examine linear programming, multi-period planning models under uncertainty, non-linear programmes and Monte Carlo simulations.

Managerial Accounting
Focusing on the relevance and use of accounting information for management decision making, this course presents alternative tools for planning, control and evaluation of a company’s operations and resources. Topics such as budgeting, product costing, performance evaluation and transfer pricing, with an emphasis on related incentive, multinational and tax considerations are discussed.

FINA0106 Insurance: theory & practice

Semester : 1
For Student of Year : 2 & 3

Insurance is the study of risk financing through risk pooling. The use of insurance to reduce the adverse financial impact in case of a loss has become an important element of financial and risk management in our society. This course will cover the theories underlying each major type of insurance products; the characteristics of the contractual agreements pertaining to insurance products; the structure of the insurance industry and its impact on the pricing of insurance products; the operation of insurance companies and the need for government regulations of the industry.

Management Information Systems (EKA 2401)

The course provides a review of the use of information technology from managerial perspectives. To enhance the learning process, discussions of a variety of issues related to management practices in the area of information technology are directed into potential areas for implementing the technology. Topics include data management, application of information technology in business, and various current issues in management information systems.

University of Guam

General Education Component

Students are required to complete fifty-five (55) semester credit hours selected from the University’s General Education Requirements, as found in the Undergraduate Catalog.

The General Education philosophy states, “While courses in one’s major field prepare a student for success in a chosen profession, the General Education program helps prepare one for success in life.” These courses are important to the BBA degree program, particularly in the areas of essential skills, global and regional studies, modern language and the diversity of society. When all BBA degree program components are taken into consideration, approximately fifty percent (50%) are from non-business coursework.

While there are many choices among the General Education courses offered, it is strongly recommended that BBA students include the following courses during their first year of study (note: BA130 and BA110 are prerequisites to several required BBA Foundation courses):
Suggested General Education Courses
BA110
Freshman Composition
Freshman Composition
Fundamentals of Communications
Finite Mathematics
Intro. to Computer Operations
Principles of Economics
English Writing
English Writing
Communications
Mathematics
Statistics/ Computer
Individual & Society

The School intends that its students achieve the following learning outcomes from the General Education Component. Successful students will:
Complete the General Education Program, an important step toward a well-rounded education
Demonstrate essential skills sufficient to communicate clearly and effectively, use information technology for business purposes, and apply conceptual reasoning and quantitative analysis
Understand diversity, as displayed by the knowledge of other languages, cultures and regions. Know the political, social and economic environments in which businesses operate
Take subjects that will contribute to life-long learning in their personal lives and careers.

Huazhong University of Science & Technology
Marketing
. Educational Objectives

The marketing program prepares students to be professional managers in marketing. The specialized training gives them the expert knowledge and ability to apply on the marketing analysis, marketing planning, consumption behavior analysis, marketing channel and on the logistic management. The program help to develop skills to use a foreign language, expertise in information technology and ability to communicate effectively with people.

Ⅱ.Skills Profile

As a student of this program, you will gain
1. Knowledge of management science, economics and modern enterprise management；
2. Skills of qualitative and quantitative analysis in marketing and logistic management；
3. Skills of gathering information and its management；
4. Ability in the use of mother language to plan, conduct and present a business project, essential skills for communication effective communication, ability to work as an organizer and a leader；
5. Understanding the policy, regulations and laws of China, and the routine rules of international marketing；
6. An awareness of its current stage of development；
7. The skills to search documents and data, and abilities to do research and practical job.

Ⅲ. Length of Schooling and Degree

Duration 4 years
Degrees Conferred Bachelor of Management

Ⅳ. Hours/Credits

Total Credits 207.5
Curriculum Class Hours/Credits 2649/165.5
Percentage in Total Credits 79.8%

Including

Class Hrs/Crs of General Education 1089/68
Percentage in Total Credits 32.8%

Class Hrs/Crs of Basic Courses of Disciplines 1056/66
Percentage in Total Credits 31.8%

Class Hrs/Crs of Specialized Courses 504/31.5
Percentage in Total Credits 15.2%

Weeks/Credits of Major Practical Training 32/32
Percentage in Total Credits 15.4%

Minimum Credits of Extracurricular Activities and Practice 10
Percentage in Total Credits 4.8%