MBA Online

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB2307
Course Title : E-Commerce
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the e-commerce concepts and theories
2. Discuss the impacts of e-commerce on consumer decisions to buy
products on the Internet, as well as the impacts on organisations
industries.
3. Describe various e-commerce applications available to business
organisation
4. Analyse how Internet can assist organisation to successfully establish
competitive advantage, brand recognition and differentiation.
5. Develop and publish a website on the Internet, using the Microsoft
Office application (i.e. Microsoft Front page)
Synopsis of Course Contents : This course introduces students to the concept of e-commerce in digital
economy. This course also highlights e-commerce applications, for
example, e-retailing, online advertising, e-auction, e-supply chain, epayment,
and e-learning, etc. Current issues pertaining to e-commerce
such as, usage of cookies in e-commerce application, taxation issues,
intellectual property issues, and etc will be addressed. Students will be
taught to develop and publish a website on the Internet.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

4 Success Skills Courses:

1. Business Communications (half course)
2. Business Law and Ethics (full course)
3. Creativity and Business Innovation (full course)
4. Leadership (half course)

9 Core Knowledge Courses:

1. Accounting for Business Decisions
2. Managerial Economics
3. Decision and Risk Analysis
4. Corporate Finance
5. Organisational Behaviour
6. Strategic Marketing Management
7. Strategic Information Systems
8. Competitive Strategy
9. Global Economy

Any 6 electives

Apart from those listed on our MBA website under ‘courses offered’ the following are the new electives to be offered in 2008/09:

‧ China Business Environment
‧ Doing Business in China
‧ Investment
‧ Multinational Corporations
‧ Strategies in Uncertainty and Change Management in China

Total no. of courses: 18 full courses

Course Exemption and Advanced Standing

‘Exemption and advanced standing of up to four courses may be granted if a candidate can produce evidence, such as transcript and course syllabus, that a course is equivalent in content to another course elsewhere for which a satisfactory grade has been obtained or is holding relevant professional qualifications. Unless explicit approval is given, no credits will be given for the exempted courses or advanced standing granted. Candidates will be required to take alternative courses in lieu of the exempted courses. Please contact the MBA Programme Management Office for details upon application.’

4 Success Skills Courses:
Business Communications (half course)
Business Law and Ethics (full course)
Creativity and Business Innovation (full course)
Leadership (half course)

9 Core Knowledge Courses:
Accounting for Business Decisions
Managerial Economics
Decision and Risk Analysis
Corporate Finance
Organisational Behaviour
Strategic Marketing Management
Strategic Information Systems
Competitive Strategy
Global Economy

Electives :

Any six electives under the following five categories, with two electives to be taken at HKU and four electives at CBS/ LBS (Students in the China Focus Stream will take all six electives in Hong Kong and/ or Shanghai):
China and the Global Economy
Entrepreneurship and Innovation
Finance
Services and Marketing Management
Technology and Operations Management

Apart from those listed on our MBA website under ‘courses offered’, the following courses are new electives to be offered in 2008/09:
China Business Environment
Doing Business in China
Investment
Multinational Corporations
Strategies in Uncertainty and Change Management in China

1 Capstone Project

Throughout their course of studies in the China concentration, our full-time MBA students are required to form teams and solicit short-term ‘capstone’ projects with business organisations and enterprises in Hong Kong, China, and even throughout the region. Under the supervision and with the advice of the Faculty, students can integrate theories and technical knowledge gained in the classroom with their practical applications in real-world business environments. The capstone project is expected to begin in spring every year and will be completed by August as a graduation requirement. In previous years, HKU MBA students have successfully completed projects with Nike, Financial Times, Mercedes Benz, Samsung, Maxim’s Group, etc.

Total no. of courses: 18 full courses

Course Exemption and Advanced Standing

‘Exemption and advanced standing of up to four courses may be granted if a candidate can produce evidence, such as transcript and course syllabus, that a course is equivalent in content to another course elsewhere for which a satisfactory grade has been obtained or is holding relevant professional qualifications. Unless explicit approval is given, no credits will be given for the exempted courses or advanced standing granted. Candidates will be required to take alternative courses in lieu of the exempted courses. Please contact the MBA Programme Management Office for details upon application.’

-

Recognition of the International Journals PhD Program of Business Administration College of Management

The announcement of the branch Degree Committee in College of Management (Dec 10, 2003) had listed some website addresses of publishers of worldwide recognizable journals. All journals listed in these websites and international journals designated by the School of graduate are all acceptable in College of Management. Other international journals must be appraised by the branch Degree Committee in College of Management.
5 The requirements for other kinds of doctoral candidates (not the full-time candidate without special ascriptions) is set and executed according to related documents in the university.

Admissions

The Cheung Kong MBA attracts a diverse and forwardthinking group of students who are aware of the historic changes that are occurring in China today. We look for applicants who have at least 23 years of solid work experience, ethical and social integrity, and a strong interest in China. Cheung Kong students are futureoriented individuals who aim over the next decade to leverage careers that make the most of the tremendous Chinarelated business opportunities both in China and across the globe.

To understand more about Cheung Kong’s energetic and diverse culture, we encourage you to browse through the website, correspond with a current student, and if possible, make a visit to our leafy campus located in one of the most exclusive enclaves in Shanghai.