MBA Online

Faculty of Business and Accountancy University of Malaya

: Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1103
Course Title : Management Information Systems
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, student should be able to:
1. Describe concepts and issues pertaining to information systems.
2. Discuss the use of information system in business organisation.
3. Analyze the advantages and disadvantages related to information
systems and technology in organisation.
4. Evaluate the appropriate IS solutions available to solve business
problems.
5. Apply appropriate IS in organisations.
Synopsis of Course Contents : The course focuses on the usage of information technology in business
enterprise. The course will discuss how companies use information
systems applications to coordinate activities, decisions, and knowledge
across the enterprise and thus create business value for both customers
and suppliers. Supply chain management, customer relationship
management, and knowledge management in addition to enterprise
systems that firms use today to achieve digital integration will also be
discussed. Appropriate real world issues and group projects will enhance
student learning in providing an insight to solving real world information
systems issues.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya
Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3101
Course Title : Business Ethics
Credit Hours : 3
Course Prerequisite(s) / None
Minimum Requirement(s) :
Learning Outcomes : At the end of this course, students should be able to:
1. Analyse the important governance and ethical issues that may arise in
business today.
2. Apply the relevant governance and ethical concepts that are necessary
for resolving those issues.
3. Explain the role of company directors in promoting good corporate
governance.
4. Analyse the role of shareholders in promoting good corporate
governance.
5. Analyse the role of regulatory bodies in promoting good corporate
governance.
Synopsis of Course Contents : Issues in corporate governance and ethics are highly topical issues in
today’s world of business. Governance and ethical issues arise in almost
every aspect of corporate life and it is the responsibility of managers to
handle these issues. The objective of the course is to sensitise students
to these governance and ethical issues in organisations and to provide
them with techniques for analysing and resolving those issues. With
growing public concern about the roles of owners and managers and
issues concerning “stakeholder” participation, the course will discuss the
importance of responsible corporate behaviour and good corporate
governance.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3302
Course Title : Investment
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to :
1. Identify, recognize and distinguish the various types of financial
investments as mirrored in the financial world, as well as how, where
and when they can be bought and sold through traditional, electronic,
and emerging technology.
2. Illustrate the practical application of investment theory to convey
insights of practical value for portfolio analysis.
3. Analyze and discuss sector, industry and firm opportunities using risk
and reward strategies and its implications.
4. Compare and contrast the technical and fundamental analysis.
5. Explain investment management strategies with the ability to integrate
new technologies, trading instruments and real time via the Internet.
6. Appraise different financial asset valuation models with emphasis on
CAPM, APT and Black & Scholes Option Pricing Model.
Synopsis of Course Contents : In this course, students are exposed to various topics related to portfolio
investment. Some of those topics are portfolio management techniques,
security valuation and asset pricing models such as CAPM, APT and Option
Pricing Model.
Assessment : Continuous Assessment : 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1103
Course Title : Management Information Systems
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, student should be able to:
1. Describe concepts and issues pertaining to information systems.
2. Discuss the use of information system in business organisation.
3. Analyze the advantages and disadvantages related to information
systems and technology in organisation.
4. Evaluate the appropriate IS solutions available to solve business
problems.
5. Apply the appropriate IS in organisations.
Synopsis of Course Contents : The course focuses on the usage of information technology in business
enterprise. The course will discuss how companies use information
systems applications to coordinate activities, decisions, and knowledge
across the enterprise and thus create business value for both customers
and suppliers. Supply chain management, customer relationship
management, and knowledge management in addition to enterprise
systems that firms use today to achieve digital integration will also be
discussed. Appropriate real world issues and group projects will enhance
student learning in providing an insight to solving real world information
systems issues.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Marketing and Information Systems
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1106
Course Title : Principles of Marketing
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Identify the major concepts and terminologies in marketing.
2. Describe the major forces influencing marketing strategies.
3. Explain how consumers made purchase decisions.
4. Explain the major components of the 4 P’s of marketing.
5. Apply the various concepts and theories in marketing in the real world.
Synopsis of Course Contents : Students will learn amongst others: the basic concepts and theories in
marketing, the marketing process, forces outside marketing that might
influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P’s of marketing (including product, price, promotion,
and place).
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya`

: Finance and Banking
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB1107
Course Title : Managerial Economics
Credit Hours : 13
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end this course, students should be able to:
1. Identify the discipline of microeconomics and, using an approach
combining theory, graphs and practical applications in analyzing
business-related issues.
2. Explain how economic units (such as consumers and producers) make
decisions and interact in the market and the current microeconomic
conditions in Malaysia.
3. Compare and contrast the different types of market structures and
economic systems.
4. Apply price theory based on demand and supply models, elasticity,
consumer behavior and the demand curve, firm behavior and the
supply curve to the real world situation.
5. Determine the factors that affect the allocation and distribution of
scarce resources and the market equilibrium price.
6. Analyze the production and pricing decisions of business firms, and
consumption decision of households, hiring and investment decisions
of the firms, income distribution and poverty.
Synopsis of Course Contents : This course will expose students to basic principles of economics such
as limited resources and choice and how price theory, production theory
and distribution theory was developed based on these basic principles.
Discussion on price theory covers demand and supply models, elasticity,
consumer behavior and the demand curve, firm behavior and the supply
curve. Production theory will cover theory of the firm within various market
structures, while distribution theory will discuss factors of price
determination such as labour and capital.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Faculty of Business and Accountancy University of Malaya

Faculty : Business and Accountancy
Department : Business Policy and Strategy
Programme of Study : Bachelor of Business Administration
Bachelor of Accounting
Course Code : CBEB3101
Course Title : Business Ethics
Credit Hours : 3
Course Pre-requisite(s) /
Minimum Requirement(s) : None
Learning Outcomes : At the end of this course, students should be able to:
1. Analyse the important governance and ethical issues that may arise in
business today.
2. Apply the relevant governance and ethical concepts that are necessary
for resolving those issues.
3. Explain the role of company directors in promoting good corporate
governance.
4. Analyse the role of shareholders in promoting good corporate
governance.
5. Analyse the role of regulatory bodies in promoting good corporate
governance.
Synopsis of Course Contents : Issues in corporate governance and ethics are highly topical issues in
today’s world of business. Governance and ethical issues arise in almost
every aspect of corporate life and it is the responsibility of managers to
handle these issues. The objective of the course is to sensitise students
to these governance and ethical issues in organisations and to provide
them with techniques for analysing and resolving those issues. With
growing public concern about the roles of owners and managers and
issues concerning “stakeholder” participation, the course will discuss the
importance of responsible corporate behaviour and good corporate
governance.
Assessment : Continuous Assessment: 50%
Final Examination : 50%

Mobile Business Strategies
The Internet and the World Wide Web are changing rapidly in terms of intelligence, interactivity, and the mobility of the applications. Developments in the mobility dimension allow many users to connect to the internet through mobile phones, PDAs and other mobile devices. Starting from mobile commerce technologies, services and business models, the course moves into developing strategies for enterprise-wide businesses. It presents developments on the web in terms of mobility, covering topics such as mobile Internet technologies and businesses, m-business value chain and business models, privacy, security and mobile payment issues and how these can be used for mobile-Internet enabled businesses. At the end of this course, students will be equipped with knowledge of mobile internet technologies and how strategies can be developed for successful mobile businesses.

Foundations of Web Technologies

The Internet and World Wide Web (WWW) technologies are evolving fast. The knowledge of cutting edge technologies and how they are used for Web based e-business applications are “must have” skills not only for e-business systems developers but for all other e-business professionals. Organizations aim to “seamlessly” integrate WWW and the Internet into their business operations. This course provides a practical understanding of the breadth of the most widely used professional web technologies such as networking and Internet fundamentals, browser side programming (i.e. scripting) and server side programming (i.e. interactive dynamic web development using databases). Students will also learn the skills to match technologies with typical e-business operations.

Strategic Environmental Management

We have warmer winters in recent years. We see more catastrophic events in many parts of the world. The scientists demonstrate better evidence indicating the link between our economic activities and the environmental degradation. We are beginning to realize that the environmental issues are no longer negligible in business operations. Negligence of the issues may result in serious economic loss for a company. On the other hand, many companies have begun to recognize environmental management as a way forward to generate economic opportunities. Toyota made a major investment to produce hybrid cars. The hybrid cars have been sold well in the international market. DuPont initiated research and development efforts in producing alternative chemical to the ozone-depleting CFCs (Chlorofluorocarbons) in the late 1980s. When the company successfully developed alternative chemical, it changed its strategic position on the international regulation to ban CFCs. This course introduces concepts and practices of strategic environmental management. To begin with, we will review different theoretical approaches in strategic environmental management. Through the review, you will be able to build their conceptual foundation on this subject. We will use case studies throughout the course to help you understand environmental management in practice and to explore the linkages between concept and practice.